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Which of the following channels do you use today when researching products from an online retailer?

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U.S. shopper online retail research channels 2017 This statistic illustrates the various channels U.S. shoppers use when researching products from an online retailer as of August 2017. During the reported period, 74 percent of U.S. shoppers surveyed stated that they used the retailer's website as their primary source when researching a product, while in comparison only 25 percent reported to actually going to a physical store in their research pursuit.
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Description Source More information
This statistic illustrates the various channels U.S. shoppers use when researching products from an online retailer as of August 2017. During the reported period, 74 percent of U.S. shoppers surveyed stated that they used the retailer's website as their primary source when researching a product, while in comparison only 25 percent reported to actually going to a physical store in their research pursuit.
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Release date
September 2017
Region
United States
Survey time period
August 4 to 8, 2017
Number of respondents
2,011 respondents
Age group
18 years and older
Method of interview
Online survey
Supplementary notes
Multiple answers were possible.

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