Online shopping frequency in China 2017, by generation

The statistic shows the online shopping frequency of Chinese 2017, by generation. According to the result of a survey, around 88 percent of the surveyed Millennials in China shopped online more than once per week.

Online shopping frequency of Chinese in 2017, by generation

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Sources

Release date

December 2017

Region

China

Survey time period

September 2017

Number of respondents

3,004 respondents

Special properties

Mainland China consumers

Supplementary notes

Millennials: born after 1985.
Among the respondents, 67 percent were Millennials with an even split between those born between 1985- 1989 and those born after 1990.

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Statistics on "E-commerce in China"

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