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Online shopping frequency in China 2017, by generation

Published by
Yihan Ma,
Dec 17, 2020
The statistic shows the online shopping frequency of Chinese 2017, by generation. According to the result of a survey, around 88 percent of the surveyed Millennials in China shopped online more than once per week.

Online shopping frequency of Chinese in 2017, by generation

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Release date

December 2017

Region

China

Survey time period

September 2017

Number of respondents

3,004 respondents

Special properties

Mainland China consumers

Supplementary notes

Millennials: born after 1985.
Among the respondents, 67 percent were Millennials with an even split between those born between 1985- 1989 and those born after 1990.

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