Hot sauce brands' share of influencer voice worldwide as of 2017

Published by
Nils-Gerrit Wunsch,
Nov 25, 2020
The statistic shows the share of influencer voice for hot sauce brands worldwide as of 2017. As of 2017, Tabasco had a 38.1 percent share of influencer voice for the hot sauce category.

Share of influencer voice for hot sauce brands worldwide as of 2017

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Release date

April 2018

Region

Worldwide

Survey time period

2017

Supplementary notes

*Based on share of influencer-generated content on Instagram and Twitter from August 2016 to August 2017

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