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Hot sauce brands' share of influencer voice worldwide as of 2017

The statistic shows the share of influencer voice for hot sauce brands worldwide as of 2017. As of 2017, Tabasco had a 38.1 percent share of influencer voice for the hot sauce category.

Share of influencer voice for hot sauce brands worldwide as of 2017

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Sources

Release date

April 2018

Region

Worldwide

Survey time period

2017

Supplementary notes

*Based on share of influencer-generated content on Instagram and Twitter from August 2016 to August 2017

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