This statistic shows the share of ad impressions reaching Generation Z and Millennial target audiences in Canada as of June 2018. According to the source, 26 percent of ad impressions reached younger Millennials between 18 and 24 years old, compared to just six percent which were on-target and aimed at Generation Z.
Share of ad impressions reaching Generation Z and Millennial target audiences in Canada as of June 2018
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Nielsen. (June 22, 2018). Share of ad impressions reaching Generation Z and Millennial target audiences in Canada as of June 2018 [Graph]. In Statista. Retrieved April 14, 2021, from https://www.statista.com/statistics/831414/canada-ad-impressions-target/
Nielsen. "Share of ad impressions reaching Generation Z and Millennial target audiences in Canada as of June 2018." Chart. June 22, 2018. Statista. Accessed April 14, 2021. https://www.statista.com/statistics/831414/canada-ad-impressions-target/
Nielsen. (2018). Share of ad impressions reaching Generation Z and Millennial target audiences in Canada as of June 2018. Statista. Statista Inc.. Accessed: April 14, 2021. https://www.statista.com/statistics/831414/canada-ad-impressions-target/
Nielsen. "Share of Ad Impressions Reaching Generation Z and Millennial Target Audiences in Canada as of June 2018." Statista, Statista Inc., 22 Jun 2018, https://www.statista.com/statistics/831414/canada-ad-impressions-target/
Nielsen, Share of ad impressions reaching Generation Z and Millennial target audiences in Canada as of June 2018 Statista, https://www.statista.com/statistics/831414/canada-ad-impressions-target/ (last visited April 14, 2021)