Ad impressions reaching young target audiences in Canada 2018

This statistic shows the share of ad impressions reaching Generation Z and Millennial target audiences in Canada as of June 2018. According to the source, 26 percent of ad impressions reached younger Millennials between 18 and 24 years old, compared to just six percent which were on-target and aimed at Generation Z.

Share of ad impressions reaching Generation Z and Millennial target audiences in Canada as of June 2018

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Source

Release date

June 2018

Region

Canada

Survey time period

as of June 22, 2018

Age group

13 to 24 years

Supplementary notes

The source did not provide a sample size or the survey date; the date used is the date of publication.

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Statistics on "Digital advertising in Canada"

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