This statistic shows the results of a survey on the amount per influencer social media post that marketers were willing to spend in the United Kingdom (UK) as of July 2017, broken down by platform. The survey found that UK marketers were prepared to pay a fee of up to 75 thousand British pounds for a single Facebook post by a celebrity influencer, i.e. an influencer with one million followers and over.
Amount that marketers were willing to spend per influencer social media post in the United Kingdom (UK) in 2017, by platform (in 1,000 GBP)
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Statistics on Influencer marketing in the United Kingdom (UK)
Overview
6
- Premium Statistic Global influencer marketing value 2016-2022
- Premium Statistic Creator marketing expenditure in Europe 2016-2020
- Premium Statistic Creator marketing expenditure growth in Europe 2017-2020
- Premium Statistic Leading goals of B2C influencer marketing in Europe 2021
- Premium Statistic Leading challenges of B2C influencer marketing in Europe 2021
- Premium Statistic Change in B2C influencer marketing budgets in Europe 2021
Leading platforms
7
- Premium Statistic UK: number of social network users 2018-2027
- Premium Statistic Social media activities in the UK 2022
- Basic Statistic Most well-known social networks in the UK 2022
- Basic Statistic Leading social networks in the United Kingdom (UK) 2021, by reach
- Premium Statistic Leading social media apps in Great Britain 2022, by downloads
- Premium Statistic Top social media platforms of UK fashion & lifestyle shoppers 2022
- Premium Statistic Social media usage among children in the United Kingdom (UK) 2021
Instagram
6
- Premium Statistic UK: monthly Instagram users 2018-2022
- Premium Statistic Instagram usage in UK 2021, by age and gender
- Premium Statistic Instagram brand profile in the UK 2022
- Premium Statistic Instagram influencers in the UK 2021, by number of followers
- Premium Statistic Engagement rates among Instagram influencers in the UK 2020-2021, by profile size
- Premium Statistic Expected Instagram influencers earnings in Canada, the UK & the U.S. 2021
YouTube
6
- Premium Statistic Youtube users in the United Kingdom 2017-2025
- Premium Statistic Distribution of YouTube users in the United Kingdom 2021, by gender
- Premium Statistic Watching short online videos in the United Kingdom (UK) 2016-2021, by age group
- Premium Statistic YouTube influencers in the UK 2021, by category
- Premium Statistic Expected YouTube influencers earnings in Canada, the UK & the U.S. 2021
- Premium Statistic YouTube brand profile in the UK 2022
TikTok
7
- Premium Statistic Number of TikTok users in the UK forecast 2020-2024
- Premium Statistic Time spent on TikTok in the UK forecast 2019-2024
- Premium Statistic TikTok brand profile in the UK 2022
- Premium Statistic Distribution of TikTok influencers in the UK 2021, by number of followers
- Premium Statistic Engagement rate among TikTok influencers in the UK 2020-2021, by profile size
- Premium Statistic Expected TikTok influencers earnings in Canada, the UK & the U.S. 2021
- Basic Statistic Leading new TikTok creators in the UK 2021, by number of followers
Marketer insights
8
- Premium Statistic Leading B2C marketing channels in the UK 2022
- Premium Statistic B2C marketing channels with highest growth potential in the UK 2022
- Premium Statistic Use of influencers in the UK 2022, by number of followers
- Premium Statistic Types of influencer marketing used in the UK 2022
- Premium Statistic Objectives of influencer marketing in the UK 2022
- Premium Statistic Level of control over influencer marketing exercised by brands in the UK 2022
- Premium Statistic Leading concerns faced by B2C marketers in influencer marketing in the UK 2022
- Premium Statistic Influencer marketing budget growth in the UK 2022
Consumer insights
8
- Premium Statistic Products/topics talked about online in the UK 2022
- Premium Statistic Sources of inspiration for new products in the UK 2022
- Premium Statistic Attitudes towards online advertising in the UK 2022
- Premium Statistic UK leading video content type Q3 2021, by usage reach
- Premium Statistic Type of influencers by number of UK fashion & lifestyle followers 2022
- Premium Statistic Type of influencers trusted by UK fashion & lifestyle shoppers 2022
- Premium Statistic Purchase odds after repeated influencer recommendation in the UK 2022
- Premium Statistic Complaints about digital advertising in the UK 2021, by ad location
Further related statistics
15
- Opinion of marketers on influencer marketing spending in the UK 2017
- Opinion of marketers on working with influencers in the UK 2017
- Effects of Instagram removing likes in Italy 2019, by sector
- Agreement to statement regarding micro social media influencers in the U.S. 2019
- Planned influencer marketing spending in the United Kingdom (UK) 2018
- Sponsored vs organic post engagement rate on Instagram in the UK H1 2018, by sector
- Italy: most-followed Italian videogames influencers on YouTube 2019
- Share of global marketers using influencers in 2019, by tier
- Spending on influencer campaigns according to marketers worldwide in 2019, by tier
- Adpick's online influencer number South Korea 2013-2018
- Small and medium businesses with social media presence Australia 2020, by platform
- Latin America: information sources trusted for product discovery 2019
- Use of social media by businesses Australia 2018, by business size
- New content distribution channels in Latin America 2016
- Most popular luxury brans in the U.S. on social media 2019, by actions per post
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- Opinion of marketers on influencer marketing spending in the UK 2017
- Opinion of marketers on working with influencers in the UK 2017
- Effects of Instagram removing likes in Italy 2019, by sector
- Agreement to statement regarding micro social media influencers in the U.S. 2019
- Planned influencer marketing spending in the United Kingdom (UK) 2018
- Sponsored vs organic post engagement rate on Instagram in the UK H1 2018, by sector
- Italy: most-followed Italian videogames influencers on YouTube 2019
- Share of global marketers using influencers in 2019, by tier
- Spending on influencer campaigns according to marketers worldwide in 2019, by tier
- Adpick's online influencer number South Korea 2013-2018
- Small and medium businesses with social media presence Australia 2020, by platform
- Latin America: information sources trusted for product discovery 2019
- Use of social media by businesses Australia 2018, by business size
- New content distribution channels in Latin America 2016
- Most popular luxury brans in the U.S. on social media 2019, by actions per post
Rakuten. (August 1, 2017). Amount that marketers were willing to spend per influencer social media post in the United Kingdom (UK) in 2017, by platform (in 1,000 GBP) [Graph]. In Statista. Retrieved January 27, 2023, from https://www.statista.com/statistics/861059/influencer-marketing-spend-per-post-by-social-media-platform-united-kingdom-uk/
Rakuten. "Amount that marketers were willing to spend per influencer social media post in the United Kingdom (UK) in 2017, by platform (in 1,000 GBP)." Chart. August 1, 2017. Statista. Accessed January 27, 2023. https://www.statista.com/statistics/861059/influencer-marketing-spend-per-post-by-social-media-platform-united-kingdom-uk/
Rakuten. (2017). Amount that marketers were willing to spend per influencer social media post in the United Kingdom (UK) in 2017, by platform (in 1,000 GBP). Statista. Statista Inc.. Accessed: January 27, 2023. https://www.statista.com/statistics/861059/influencer-marketing-spend-per-post-by-social-media-platform-united-kingdom-uk/
Rakuten. "Amount That Marketers Were Willing to Spend per Influencer Social Media Post in The United Kingdom (Uk) in 2017, by Platform (in 1,000 Gbp)." Statista, Statista Inc., 1 Aug 2017, https://www.statista.com/statistics/861059/influencer-marketing-spend-per-post-by-social-media-platform-united-kingdom-uk/
Rakuten, Amount that marketers were willing to spend per influencer social media post in the United Kingdom (UK) in 2017, by platform (in 1,000 GBP) Statista, https://www.statista.com/statistics/861059/influencer-marketing-spend-per-post-by-social-media-platform-united-kingdom-uk/ (last visited January 27, 2023)
Amount that marketers were willing to spend per influencer social media post in the United Kingdom (UK) in 2017, by platform (in 1,000 GBP) [Graph], Rakuten, August 1, 2017. [Online]. Available: https://www.statista.com/statistics/861059/influencer-marketing-spend-per-post-by-social-media-platform-united-kingdom-uk/