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Maximum spend per influencer social media post in the UK 2017, by platform

Published by Statista Research Department, Apr 15, 2021
This statistic shows the results of a survey on the amount per influencer social media post that marketers were willing to spend in the United Kingdom (UK) as of July 2017, broken down by platform. The survey found that UK marketers were prepared to pay a fee of up to 75 thousand British pounds for a single Facebook post by a celebrity influencer, i.e. an influencer with one million followers and over.

Amount that marketers were willing to spend per influencer social media post in the United Kingdom (UK) in 2017, by platform (in 1,000 GBP)

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Sources

Release date

August 2017

Region

United Kingdom

Survey time period

July 2017

Number of respondents

200 respondents

Special properties

marketers working directly on influencer programs

Supplementary notes

* Influencers with more than one million followers.
** Influencers with up to 10 thousand followers.

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