Share of Facebook users in Poland 2023, by age

Published by Małgorzata Puzio, Sep 22, 2023
According to the source, there were over 25.4 million Facebook users in Poland as of July 2023, with 24 percent of those users being between 25 and 34 years old.

Insight into Facebook’s popularity

With a nearly three-quarter market share, Facebook dominates social media in Poland above any other global social media platform like Instagram or Twitter. The number of Facebook users in Poland is also forecasted to continue increasing. In addition to hosting user communities, Facebook is a popular tool for brands, institutions, and public figures to get publicity and to interact with their audiences. The most popular Facebook pages in Poland are those of Polish athletes (particularly, of the footballer Robert Lewandowski), well-established national companies, and meme pages.

Is Facebook getting too old?

As this statistic shows, most Facebook users in Poland are between 25 and 34 years old – an older demographic than for platforms like Instagram or TikTok. Social media are more commonly used by younger audiences, meaning that trendy new platforms could be big competitors for Facebook.

Share of Facebook users in Poland in July 2023, by age of users

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Source

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Release date

September 2023

Region

Europe, Poland

Survey time period

July 2023

Number of respondents

25,409,400 respondents

Age group

13 years and older

Special properties

Facebook users

Supplementary notes

Date of release is date of access.

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