Distribution of social media users in the Netherlands in 2017, by hours spent per day on social media and age group

Hours per day on social media in the Netherlands 2017, by age group This statistic shows the answers to a survey question on the average daily hours spent on social media in the Netherlands in 2017, by age group. Social media are popular in the Netherlands, especially WhatsApp and Facebook. The number of daily active users of WhatsApp, Facebook, YouTube, Instagram and Snapchat in the Netherlands increased between 2016 and 2017. As of 2018, roughly 11 million individuals in the Netherlands used Facebook. 8.3 million of these used Facebook on a daily basis. When it comes to time spent, especially younger respondents indicate they are active between one and five hours on social media.
Relatively new social media platforms like Snapchat are especially popular among younger audiences as can be seen from the growing number of Snapchat users under 40 years old. Because of the growing audiences, online social networks can hardly be overlooked as a marketing tool for Dutch businesses. A large share of Dutch companies is active on social media and investments in social media advertising are increasing.
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Hours spent per day on social media18-25 years25-35 years35-45 years45-55 years55-65 years65-75 years75 years and older
Less than one hour per day18%34%51%61%72%72%69%
One to three hours per day43%53%42%34%27%26%30%
Three to five hours per day29%9%5%5%1%2%0%
Five to ten hours per day9%3%1%0%1%0%1%
Ten hours per day or more2%0%1%0%0%0%0%
Hours spent per day on social media18-25 years25-35 years35-45 years45-55 years55-65 years65-75 years75 years and older
Less than one hour per day18%34%51%61%72%72%69%
One to three hours per day43%53%42%34%27%26%30%
Three to five hours per day29%9%5%5%1%2%0%
Five to ten hours per day9%3%1%0%1%0%1%
Ten hours per day or more2%0%1%0%0%0%0%
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Description Source More information
This statistic shows the answers to a survey question on the average daily hours spent on social media in the Netherlands in 2017, by age group. Social media are popular in the Netherlands, especially WhatsApp and Facebook. The number of daily active users of WhatsApp, Facebook, YouTube, Instagram and Snapchat in the Netherlands increased between 2016 and 2017. As of 2018, roughly 11 million individuals in the Netherlands used Facebook. 8.3 million of these used Facebook on a daily basis. When it comes to time spent, especially younger respondents indicate they are active between one and five hours on social media.
Relatively new social media platforms like Snapchat are especially popular among younger audiences as can be seen from the growing number of Snapchat users under 40 years old. Because of the growing audiences, online social networks can hardly be overlooked as a marketing tool for Dutch businesses. A large share of Dutch companies is active on social media and investments in social media advertising are increasing.
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Release date
May 2018
Region
Netherlands
Survey time period
2017
Number of respondents
3,339 respondents
Age group
18 years and older
Special properties
residents of the Netherlands
Supplementary notes
This question was phrased by the source as follows: "Hoeveel tijd besteedt u gemiddeld aan sociale media? Minder dan 1 uur per dag, 1 tot 3 uur per dag, 3 tot 5 uur per dag, 5 tot 10 uur per dag, 10 uur per dag of meer." (in English: "How much time do you spend on average on social media? Less than one hour per day, 1 to 3 hours per day, 3 to 5 hours per day, 5 to 10 hours per day, 10 hours per day or more."

The source does not provide any information on the survey type or the exact date of the survey.

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