Distribution of social media users in the Netherlands in 2017, by hours spent per day on social media and age group

Hours per day on social media in the Netherlands 2017, by age group This statistic shows the answers to a survey question on the average daily hours spent on social media in the Netherlands in 2017, by age group. Social media are popular in the Netherlands, especially WhatsApp and Facebook. The number of daily active users of WhatsApp, Facebook, YouTube, Instagram and Snapchat in the Netherlands increased between 2016 and 2017. As of 2018, roughly 11 million individuals in the Netherlands used Facebook. 8.3 million of these used Facebook on a daily basis. When it comes to time spent, especially younger respondents indicate they are active between one and five hours on social media.
Relatively new social media platforms like Snapchat are especially popular among younger audiences as can be seen from the growing number of Snapchat users under 40 years old. Because of the growing audiences, online social networks can hardly be overlooked as a marketing tool for Dutch businesses. A large share of Dutch companies is active on social media and investments in social media advertising are increasing.
Show more
Loading statistic...
Hours spent per day on social media18-25 years25-35 years35-45 years45-55 years55-65 years65-75 years75 years and older
Less than one hour per day18%34%51%61%72%72%69%
One to three hours per day43%53%42%34%27%26%30%
Three to five hours per day29%9%5%5%1%2%0%
Five to ten hours per day9%3%1%0%1%0%1%
Ten hours per day or more2%0%1%0%0%0%0%
Hours spent per day on social media18-25 years25-35 years35-45 years45-55 years55-65 years65-75 years75 years and older
Less than one hour per day18%34%51%61%72%72%69%
One to three hours per day43%53%42%34%27%26%30%
Three to five hours per day29%9%5%5%1%2%0%
Five to ten hours per day9%3%1%0%1%0%1%
Ten hours per day or more2%0%1%0%0%0%0%
Download Settings Share
Chart type
Datalabels
Share on Social Media
HTML code to embed chart as PNG (FAQ)
Download started
Please be patient - this may take a moment
Description Source More information
This statistic shows the answers to a survey question on the average daily hours spent on social media in the Netherlands in 2017, by age group. Social media are popular in the Netherlands, especially WhatsApp and Facebook. The number of daily active users of WhatsApp, Facebook, YouTube, Instagram and Snapchat in the Netherlands increased between 2016 and 2017. As of 2018, roughly 11 million individuals in the Netherlands used Facebook. 8.3 million of these used Facebook on a daily basis. When it comes to time spent, especially younger respondents indicate they are active between one and five hours on social media.
Relatively new social media platforms like Snapchat are especially popular among younger audiences as can be seen from the growing number of Snapchat users under 40 years old. Because of the growing audiences, online social networks can hardly be overlooked as a marketing tool for Dutch businesses. A large share of Dutch companies is active on social media and investments in social media advertising are increasing.
Show more
Release date
May 2018
Region
Netherlands
Survey time period
2017
Number of respondents
3,339 respondents
Age group
18 years and older
Special properties
residents of the Netherlands
Supplementary notes
This question was phrased by the source as follows: "Hoeveel tijd besteedt u gemiddeld aan sociale media? Minder dan 1 uur per dag, 1 tot 3 uur per dag, 3 tot 5 uur per dag, 5 tot 10 uur per dag, 10 uur per dag of meer." (in English: "How much time do you spend on average on social media? Less than one hour per day, 1 to 3 hours per day, 3 to 5 hours per day, 5 to 10 hours per day, 10 hours per day or more."

The source does not provide any information on the survey type or the exact date of the survey.

More information

Statista Accounts: Access All Statistics. Starting from $588 / Year

Basic Account

Get to know the platform

You only have access to basic statistics.

Register for free

Premium Account

Your perfect start with Statista

  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account

Full access

Corporate solution including all features.

Send request

* All products require an annual contract.
   Prices do not include sales tax
   (New York residents only).
Leading companies trust Statista:

Related Studies: Available to Download in PDF or PPTX Format

Media usage in the Netherlands

All Information
in one Presentation

Media usage in the Netherlands

Everything On "Media usage in the Netherlands" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "Media usage in the Netherlands"

  • Overview
The most important statistics
  • Television and video
The most important statistics
  • Print media
The most important statistics
  • Radio and audio
The most important statistics
  • Internet and social media
The most important statistics
Need help with using Statista for your research? Tutorials and first steps

Further Content: Statistics, Studies, and Topic Pages

Statistics on the topic

Topics

About Statista

Learn more about how Statista can support your business.

Request webinar
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.

4 News

We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.