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Italy: number of fake news damaging brand reputation 2018, by platform

Number of fake news causing brand reputation damage in Italy in 2018, by platform

by Daniela Coppola, last edited Sep 16, 2019
Italy: number of fake news damaging brand reputation 2018, by platform Most of fake news dangerous for brand reputation get published on Facebook, according to Italian companies. In most cases, the fake news harmed the brand or the product, rather than the business.
Influence of social media

  The impact of social media on brand reputation is not a new issue. Back in 2011, the results of a global survey showed that 49 percent of consumers were influenced by social networks in their perception about companies. On the other hand, in Italy, the general credibility of social media seems quite low. In 2019, 56 percent of news readers often questioned the news credibility of social media, while 35 percent of them doubted of it sometimes.

Spotting fake news

  Companies and organizations need to monitor social media, as the Italian average user might have difficulties in spotting fake news, at least according to this survey from 2018. As a golden rule, users tried to, when possible, spot false information by checking if the news were reported also from other sources.
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Number of fake news causing brand reputation damage in Italy in 2018, by platform

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