Social network usage by brand in Italy 2023

We asked Italian consumers about "Social network usage by brand" and found that "Facebook" takes the top spot, while "WeChat" is at the other end of the ranking.
These results are based on a representative online survey conducted in 2023 among 8,570 consumers in Italy. Statista Consumer Insights offer you exclusive market research results from over 50 countries and territories worldwide.

Social network usage by brand in Italy as of September 2023

Characteristic	Share of respondents
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Number of respondents

8,570 respondents

Age group

18-64 years

Special properties

respondents who use any kind of social media (except instant messengers) regularly

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "What social media platforms do you use regularly? This does not include instant messengers such as WhatsApp."

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