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Opinions on ads shown next to relevant content in the United Kingdom (UK) 2018
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Opinions on ads shown next to relevant content in the United Kingdom (UK) 2018
How would it affect your perception of a brand if it was advertised next to relevant and trustworthy content?
by S. O'Dea,
last edited
Jun 28, 2018
This statistic shows the opinions on ads shown next to relevant content among individuals in the United Kingdom in 2018. According to the survey, eight percent of respondents stated it would have a negative effect on their perception of the advertised brand, while 36 percent responded that it would have a positive effect.
How would it affect your perception of a brand if it was advertised next to relevant and trustworthy content?
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by S. O'Dea,
last edited
Jun 28, 2018
This statistic shows the opinions on ads shown next to relevant content among individuals in the United Kingdom in 2018. According to the survey, eight percent of respondents stated it would have a negative effect on their perception of the advertised brand, while 36 percent responded that it would have a positive effect.
- Show sources information
- Show publisher information
- Release date
- June 2018
- Region
- United Kingdom
- Survey time period
- Q2 2018
- Number of respondents
- 14,000*
- Age group
- 15 years and older
- Method of interview
- Online survey
- Supplementary notes
- * The source adds the following information: "The respondents have been selected from our Nordic, German, UK and US panels consisting of more than 1.5 million panelists and weighed to achieve representativity on the more than 14,000 respondents who completed the survey".
Source
- Show sources information
- Show publisher information
- Release date
- June 2018
More information
- Region
- United Kingdom
- Survey time period
- Q2 2018
- Number of respondents
- 14,000*
- Age group
- 15 years and older
- Method of interview
- Online survey
- Supplementary notes
- * The source adds the following information: "The respondents have been selected from our Nordic, German, UK and US panels consisting of more than 1.5 million panelists and weighed to achieve representativity on the more than 14,000 respondents who completed the survey".
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Statistics on "Programmatic advertising"
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Opinions on ads shown next to relevant content in Sweden 2018
- Opinions on ads shown next to relevant content in Finland 2018
- Opinions on ads shown next to relevant content in Germany 2018
- Opinions on ads shown next to relevant content in Denmark 2018
- Opinions on ads shown next to relevant content in Norway 2018
- Opinions on ads shown next to offensive content in Sweden 2018
- Opinions on ads shown next to offensive content in Norway 2018
- Opinions on ads shown next to offensive content in Finland 2018
- Opinions on ads shown next to offensive content in Denmark 2018
- Opinions on ads shown next to offensive content in Germany 2018
- Opinions on ads shown next to offensive content in the United Kingdom (UK) 2018
- Attitudes towards ads on websites in the United Kingdom (UK) 2018
- Attitudes towards ads on websites in Germany 2018
- Attitudes towards ads on websites in Denmark 2018
- Attitudes towards ads on websites in Sweden 2018
- Attitudes towards ads on websites in Norway 2018
- Attitudes towards ads on websites in Finland 2018
- Main characteristics typical of American Express in England 2018
- Main characteristics typical of Virgin Media in England 2018
- Main characteristics typical of AIA in England 2018
Studies
- Digital advertising in Europe
- Digital advertising in Latin America
- Digital advertising in North America
- Digital advertising formats in the U.S.
- Digital advertising in the U.S.
- Digital advertising in the United Kingdom (UK)
- Digital advertising in Canada
- Online advertising metrics
- Programmatic advertising
- Advertising in the Netherlands
- Advertising in Belgium
- E-mail marketing in the United Kingdom (UK)
- Advertising in Turkey
- Ad blocking
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Statistics on "Programmatic advertising"
- Global programmatic advertising spending in 2017 and 2019 (in billion U.S. dollars)
- Programmatic digital display advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)
- Share of marketing professionals who bought media programmatically in the United States as of July 2017
- Share of digital marketers spending the majority of their ad budgets on programmatic advertising in the United States in 2017, by medium
- Programmatic digital display ad spending in the United States from 2016 to 2020, by transaction method (in billion U.S. dollars)
- Leading methods of purchasing advertising programmatically according to marketers in the United States as of March 2016
- Programmatic digital display ad spending in the United States from 2016 to 2020, by channel (in billion U.S. dollars)
- Average number of ad networks, exchanges and supply-side platforms (SSPs) used by publishers in the United States from June 2016 to June 2018
- Types of programmatic advertising bought by marketers in the United States as of July 2017
- How would you rate your organization’s capabilities in the following areas?
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- Perceived level of ROI generated by selected digital marketing channels according to marketers worldwide as of June 2017
- As a buyer of programmatic, which of the following issues do you perceive as barriers to programmatic adoption by your advertisers?
- Mobile programmatic digital display advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- Share of programmatic in mobile display advertising spending in the United States from 2014 to 2019
- Change in mobile programmatic display advertising spending in the United States from 2014 to 2019
- What are the pain points that inhibit adoption of mobile programmatic?
- What goals are you trying to achieve via mobile programmatic advertising today?
- What are the most popular targeting parameters for mobile ads you buy via programmatic channels?
- Programmatic digital video advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)
- Share of programmatic in digital video advertising spending in the United States from 2013 to 2017
- Change in programmatic digital video advertising spending in the United States from 2014 to 2018
- Are you shifting budget from any of these channels to focus on programmatic video?
- What do you see as the most significant challenges to programmatic video in 2016?
- Programmatic television advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)
- Share of programmatic in TV advertising spending in the United States from 2015 to 2019
- Change in programmatic TV advertising spending in the United States from 2015 to 2019
- Types of TV inventory marketers in the United States were interested in buying programmatically as of March 2016
- Most important benefits of programmatic TV according to marketers in the United States in 2016
- Which of the following companies do you consider 'serious players' in programmatic television?
- Addressable TV advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)
- Share of marketing professionals using addressable and data-enabled TV advertising in the United States as of January 2018
- Leading benefits of addressable TV advertising according to marketers in the United States as of March 2017
- Leading obstacles to using addressable TV advertising according to marketers in the United States as of March 2017
- Estimated cost of digital ad fraud worldwide in 2018 and 2022 (in billion U.S. dollars)
- Estimated cost of digital ad fraud in the United States from 2011 to 2021 (in billion U.S. dollars)
- Programmatic ad fraud rates worldwide in 1st quarter 2017, by industry
- Programmatic ad fraud rates worldwide in 1st quarter 2017, by browser
- Programmatic ad fraud rates in selected countries worldwide in 1st quarter 2017
- Share of ad impressions flagged on objectionable content on programmatic campaigns in the United States in 2nd half 2016, by source
- Leading actions taken to ensure the quality of programmatic ads according to marketers in North America as of April 2017
- Share of publishers doing header bidding in the United States as of November 2017
- Share of publishers doing header bidding in the United States as of November 2017, by type
- Leading header bidders used by publishers in the United States as of November 2017
- Growth rates of monetized header bidding advertising impressions volume worldwide from 1st quarter 2017 to 3rd quarter 2018, by device
- Distribution of monetized mobile web header bidding advertising impressions worldwide in 1st quarters of 2017 and 2018, by region
- How would it affect your perception of a brand if it was advertised next to relevant and trustworthy content?
- How would it affect your perception of a brand if it was advertised next to relevant and trustworthy content?
- How would it affect your perception of a brand if it was advertised next to relevant and trustworthy content?
- How would it affect your perception of a brand if it was advertised next to relevant and trustworthy content?
- How would it affect your perception of a brand if it was advertised next to relevant and trustworthy content?
- How would it affect your perception of a brand if it was advertised next to offensive or controversial content?
- How would it affect your perception of a brand if it was advertised next to offensive or controversial content?
- How would it affect your perception of a brand if it was advertised next to offensive or controversial content?
- How would it affect your perception of a brand if it was advertised next to offensive or controversial content?
- How would it affect your perception of a brand if it was advertised next to offensive or controversial content?
- How would it affect your perception of a brand if it was advertised next to offensive or controversial content?
- Attitudes towards ads on websites in the United Kingdom (UK) in 2018
- Attitudes towards ads on websites in Germany in 2018
- Attitudes towards ads on websites in Denmark in 2018
- Attitudes towards ads on websites in Sweden in 2018
- Attitudes towards ads on websites in Norway in 2018
- Attitudes towards ads on websites in Finland in 2018
- Which of the following are the main characteristics that are typical of American Express?
- Which of the following are the main characteristics that are typical of Virgin Media?
- Which of the following are the main characteristics that are typical of AIA?
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