This statistic shows the opinions on ads shown next to relevant content among individuals in the United Kingdom in 2018. According to the survey, eight percent of respondents stated it would have a negative effect on their perception of the advertised brand, while 36 percent responded that it would have a positive effect.
How would it affect your perception of a brand if it was advertised next to relevant and trustworthy content?
* The source adds the following information: "The respondents have been selected from our Nordic, German, UK and US panels consisting of more than 1.5 million panelists and weighed to achieve representativity on the more than 14,000 respondents who completed the survey".
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Statistics on "Digital advertising formats in the U.S."
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AudienceProject. (June 13, 2018). How would it affect your perception of a brand if it was advertised next to relevant and trustworthy content? [Graph]. In Statista. Retrieved June 02, 2020, from https://www.statista.com/statistics/874817/opinions-on-ads-shown-next-to-relevant-content-in-the-united-kingdom-uk/
AudienceProject. "How would it affect your perception of a brand if it was advertised next to relevant and trustworthy content?." Chart. June 13, 2018. Statista. Accessed June 02, 2020. https://www.statista.com/statistics/874817/opinions-on-ads-shown-next-to-relevant-content-in-the-united-kingdom-uk/
AudienceProject. (2018). How would it affect your perception of a brand if it was advertised next to relevant and trustworthy content?. Statista. Statista Inc.. Accessed: June 02, 2020. https://www.statista.com/statistics/874817/opinions-on-ads-shown-next-to-relevant-content-in-the-united-kingdom-uk/
AudienceProject. "How Would It Affect Your Perception of a Brand If It Was Advertised next to Relevant and Trustworthy Content?." Statista, Statista Inc., 13 Jun 2018, https://www.statista.com/statistics/874817/opinions-on-ads-shown-next-to-relevant-content-in-the-united-kingdom-uk/
AudienceProject, How would it affect your perception of a brand if it was advertised next to relevant and trustworthy content? Statista, https://www.statista.com/statistics/874817/opinions-on-ads-shown-next-to-relevant-content-in-the-united-kingdom-uk/ (last visited June 02, 2020)
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