UK: opinions on ads shown next to relevant content 2020

This statistic shows the opinions on ads shown next to relevant content among individuals in the United Kingdom in 2020. According to the survey, six percent of respondents stated it would have a negative effect on their perception of the advertised brand, while 37 percent responded that it would have a positive effect.

How would it affect your perception of a brand if it was advertised next to relevant and trustworthy content?

Characteristic	Share of respondents
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Release date

August 2020

More information

Region

United Kingdom

Survey time period

Q2 2020

Number of respondents

14,000*

Age group

15 years and older

Method of interview

Online survey

Supplementary notes

* The source adds the following information: "The respondents have been selected from our Nordic, German, UK and US panels consisting of more than 1.5 million panelists and weighed to achieve representativity on the more than 14,000 respondents who completed the survey".

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