Attitudes towards ads in online video clips in Sweden 2020

The majority of Swedes, or 76 percent, were negative towards ads on websites, while three percent were positive in 2020. 19 percent of respondents had a neutral attitude towards advertisements on websites.

Attitudes towards ads in online video clips in Sweden in 2020

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Source

In cooperation with
AudienceProject
Release date

August 2020

Region

Sweden

Survey time period

Q2 2020

Number of respondents

14,000*

Age group

15 years and older

Method of interview

Online survey

Supplementary notes

* The source adds the following information: "The respondents have been selected from our Nordic, German, UK and US panels consisting of more than 1.5 million panelists and weighed to achieve representativity on the more than 14,000 respondents who completed the survey".

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