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Attitudes towards ads on websites in Sweden 2018

Published by H. Tankovska, Jan 8, 2020
This statistic shows the attitude towards advertising on websites among individuals in Sweden in 2018. According to the survey, the majority of respondents, or 60 percent, were negative towards ads on websites, while seven percent were positive. 33 percent of respondents had a neutral attitude towards advertisements on websites.

Attitudes towards ads on websites in Sweden in 2018

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© Statista 2020

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Source

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Release date

June 2018

Region

Sweden

Survey time period

Q2 2018

Number of respondents

14,000*

Age group

15 years and older

Method of interview

Online survey

Supplementary notes

* The source adds the following information: "The respondents have been selected from our Nordic, German, UK and US panels consisting of more than 1.5 million panelists and weighed to achieve representativity on the more than 14,000 respondents who completed the survey".

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