This statistic shows the reasons for using an ad blocker among individuals in Germany in 2018. According to the survey, the majority of respondents, or 59 percent, used an ad blocker because they found websites to be more manageable without banners. 46 percent of respodents used ad blockers to avoid offensive or irrelevant advertising images and messages.
Reasons for using an ad blocker in Germany in 2018
* The source adds the following information: "The respondents have been selected from our Nordic, German, UK and US panels consisting of more than 1.5 million panelists and weighed to achieve representativity on the more than 14,000 respondents who completed the survey".
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AudienceProject. (June 13, 2018). Reasons for using an ad blocker in Germany in 2018 [Graph]. In Statista. Retrieved February 23, 2020, from https://www.statista.com/statistics/875524/reasons-for-using-an-ad-blocker-in-germany/
AudienceProject. "Reasons for using an ad blocker in Germany in 2018." Chart. June 13, 2018. Statista. Accessed February 23, 2020. https://www.statista.com/statistics/875524/reasons-for-using-an-ad-blocker-in-germany/
AudienceProject. (2018). Reasons for using an ad blocker in Germany in 2018. Statista. Statista Inc.. Accessed: February 23, 2020. https://www.statista.com/statistics/875524/reasons-for-using-an-ad-blocker-in-germany/
AudienceProject. "Reasons for Using An Ad Blocker in Germany in 2018." Statista, Statista Inc., 13 Jun 2018, https://www.statista.com/statistics/875524/reasons-for-using-an-ad-blocker-in-germany/
AudienceProject, Reasons for using an ad blocker in Germany in 2018 Statista, https://www.statista.com/statistics/875524/reasons-for-using-an-ad-blocker-in-germany/ (last visited February 23, 2020)
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