• Germany: reasons for using an ad blocker 2020

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This statistic shows the reasons for using an ad blocker among individuals in Germany in 2020. According to the survey, 52 percent of respondents used an ad blocker because they did not want their behavior to be tracked. 51 percent of respondents used ad blockers to avoid offensive or irrelevant advertising images and messages.

Reasons for using an ad blocker in Germany in 2020

	Share of respondents
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-	-
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Source

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Release date

August 2020

More information

Region

Germany

Survey time period

Q2 2020

Number of respondents

14,000*

Age group

15 years and older

Method of interview

Online survey

Supplementary notes

* The source adds the following information: "The respondents have been selected from our Nordic, German, UK and US panels consisting of more than 1.5 million panelists and weighed to achieve representativity on the more than 14,000 respondents who completed the survey".