This statistic shows the opinions on ads shown next to offensive and/or controversial content among individuals in the United Kingdom (UK) in 2020. According to the survey, the majority of the respondents, or 59 percent, stated it would have a negative effect on their perception of the advertised brand, while four percent responded that it would have a positive effect.
How would it affect your perception of a brand if it was advertised next to offensive or controversial content?
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AudienceProject. (August 19, 2020). How would it affect your perception of a brand if it was advertised next to offensive or controversial content? [Graph]. In Statista. Retrieved January 16, 2021, from https://www.statista.com/statistics/874836/opinions-on-ads-shown-next-to-offensive-content-in-the-united-kingdom-uk/
AudienceProject. "How would it affect your perception of a brand if it was advertised next to offensive or controversial content?." Chart. August 19, 2020. Statista. Accessed January 16, 2021. https://www.statista.com/statistics/874836/opinions-on-ads-shown-next-to-offensive-content-in-the-united-kingdom-uk/
AudienceProject. (2020). How would it affect your perception of a brand if it was advertised next to offensive or controversial content?. Statista. Statista Inc.. Accessed: January 16, 2021. https://www.statista.com/statistics/874836/opinions-on-ads-shown-next-to-offensive-content-in-the-united-kingdom-uk/
AudienceProject. "How Would It Affect Your Perception of a Brand If It Was Advertised next to Offensive or Controversial Content?." Statista, Statista Inc., 19 Aug 2020, https://www.statista.com/statistics/874836/opinions-on-ads-shown-next-to-offensive-content-in-the-united-kingdom-uk/
AudienceProject, How would it affect your perception of a brand if it was advertised next to offensive or controversial content? Statista, https://www.statista.com/statistics/874836/opinions-on-ads-shown-next-to-offensive-content-in-the-united-kingdom-uk/ (last visited January 16, 2021)