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Opinions on ads shown next to offensive content in the United Kingdom (UK) 2018
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Opinions on ads shown next to offensive content in the United Kingdom (UK) 2018
How would it affect your perception of a brand if it was advertised next to offensive or controversial content?
by S. O'Dea,
last edited
Feb 13, 2019
This statistic shows the opinions on ads shown next to offensive and/or controversial content among individuals in the United Kingdom (UK) in 2018. According to the survey, the majority of the respondents, or 56 percent, stated it would have a negative effect on their perception of the advertised brand, while seven percent responded that it would have a positive effect.
How would it affect your perception of a brand if it was advertised next to offensive or controversial content?
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by S. O'Dea,
last edited
Feb 13, 2019
This statistic shows the opinions on ads shown next to offensive and/or controversial content among individuals in the United Kingdom (UK) in 2018. According to the survey, the majority of the respondents, or 56 percent, stated it would have a negative effect on their perception of the advertised brand, while seven percent responded that it would have a positive effect.
- Show sources information
- Show publisher information
- Release date
- June 2018
- Region
- United Kingdom
- Survey time period
- Q2 2018
- Number of respondents
- 14,000*
- Age group
- 15 years and older
- Method of interview
- Online survey
- Supplementary notes
- * The source adds the following information: "The respondents have been selected from our Nordic, German, UK and US panels consisting of more than 1.5 million panelists and weighed to achieve representativity on the more than 14,000 respondents who completed the survey".
Source
- Show sources information
- Show publisher information
- Release date
- June 2018
More information
- Region
- United Kingdom
- Survey time period
- Q2 2018
- Number of respondents
- 14,000*
- Age group
- 15 years and older
- Method of interview
- Online survey
- Supplementary notes
- * The source adds the following information: "The respondents have been selected from our Nordic, German, UK and US panels consisting of more than 1.5 million panelists and weighed to achieve representativity on the more than 14,000 respondents who completed the survey".
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- Opinions on ads shown next to offensive content in Denmark 2018
- Opinions on ads shown next to offensive content in Sweden 2018
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- How would it affect your perception of a brand if it was advertised next to offensive or controversial content?
- How would it affect your perception of a brand if it was advertised next to offensive or controversial content?
- How would it affect your perception of a brand if it was advertised next to offensive or controversial content?
- How would it affect your perception of a brand if it was advertised next to offensive or controversial content?
- How would it affect your perception of a brand if it was advertised next to offensive or controversial content?
- How would it affect your perception of a brand if it was advertised next to relevant and trustworthy content?
- How would it affect your perception of a brand if it was advertised next to relevant and trustworthy content?
- How would it affect your perception of a brand if it was advertised next to relevant and trustworthy content?
- How would it affect your perception of a brand if it was advertised next to relevant and trustworthy content?
- How would it affect your perception of a brand if it was advertised next to relevant and trustworthy content?
- How would it affect your perception of a brand if it was advertised next to relevant and trustworthy content?
- Which of the following are the main characteristics that are typical of Standard Chartered?
- Which of the following are the main characteristics that are typical of American Express?
- Which of the following are the main characteristics that are typical of Virgin Media?
- Which of the following are the main characteristics that are typical of AIA?
- Which of the following are the main characteristics that are typical of Betway?
- Which of the following are the main characteristics that are typical of Etihad Airways?
- Which of the following are the main characteristics that are typical of Dafabet?
- Which of the following are the main characteristics that are typical of Yokohama Tyres?
- Which of the following are the main characteristics that are typical of King Power?
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