This statistic shows the opinions on ads shown next to offensive and/or controversial content among individuals in the United Kingdom (UK) in 2018. According to the survey, the majority of the respondents, or 56 percent, stated it would have a negative effect on their perception of the advertised brand, while seven percent responded that it would have a positive effect.
How would it affect your perception of a brand if it was advertised next to offensive or controversial content?
* The source adds the following information: "The respondents have been selected from our Nordic, German, UK and US panels consisting of more than 1.5 million panelists and weighed to achieve representativity on the more than 14,000 respondents who completed the survey".
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AudienceProject. (June 13, 2018). How would it affect your perception of a brand if it was advertised next to offensive or controversial content? [Graph]. In Statista. Retrieved February 27, 2020, from https://www.statista.com/statistics/874836/opinions-on-ads-shown-next-to-offensive-content-in-the-united-kingdom-uk/
AudienceProject. "How would it affect your perception of a brand if it was advertised next to offensive or controversial content?." Chart. June 13, 2018. Statista. Accessed February 27, 2020. https://www.statista.com/statistics/874836/opinions-on-ads-shown-next-to-offensive-content-in-the-united-kingdom-uk/
AudienceProject. (2018). How would it affect your perception of a brand if it was advertised next to offensive or controversial content?. Statista. Statista Inc.. Accessed: February 27, 2020. https://www.statista.com/statistics/874836/opinions-on-ads-shown-next-to-offensive-content-in-the-united-kingdom-uk/
AudienceProject. "How Would It Affect Your Perception of a Brand If It Was Advertised next to Offensive or Controversial Content?." Statista, Statista Inc., 13 Jun 2018, https://www.statista.com/statistics/874836/opinions-on-ads-shown-next-to-offensive-content-in-the-united-kingdom-uk/
AudienceProject, How would it affect your perception of a brand if it was advertised next to offensive or controversial content? Statista, https://www.statista.com/statistics/874836/opinions-on-ads-shown-next-to-offensive-content-in-the-united-kingdom-uk/ (last visited February 27, 2020)
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