Lack of insights into online buying behaviors by U.S. marketing professionals 2018

Concerns over lack of online insights of a customer's buying behaviors transitioning from a website to an e-commerce marketplace according to marketing professionals in the United States as of 2018

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Release date

June 2018


United States

Survey time period


Number of respondents

307 respondents

Age group

18 years and older

Special properties

marketing professionals at companies that sold both directly and through e-commerce marketplaces

Supplementary notes

Question: "Do you lack online insights into buying behaviors once your customers leave your website for an e-commerce marketplace?"

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