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Lack of insights into online buying behaviors by U.S. marketing professionals 2018

This statistic presents the share of marketing professionals in the United States who have concerns over the lack of online insights of a customer's buying behaviors transitioning from their website to an e-commerce marketplace. According to the 2018 findings, 84 percent of respondents reported that this was a significant concern, while only 16 percent stated that it wasn't a concern at all.

Concerns over lack of online insights of a customer's buying behaviors transitioning from a website to an e-commerce marketplace according to marketing professionals in the United States as of 2018

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Sources

Release date

June 2018

Region

United States

Survey time period

2018

Number of respondents

307 respondents

Age group

18 years and older

Special properties

marketing professionals at companies that sold both directly and through e-commerce marketplaces

Supplementary notes

Question: "Do you lack online insights into buying behaviors once your customers leave your website for an e-commerce marketplace?"

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Statistics on "Online marketplaces"

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