This statistic shows the engagement rate of brand sponsored posts on Instagram in the United Kingdom(UK) during the first half of 2018, broken down by influencer follower count. An engagement rate of 3.8 percent was averaged by influencers with 10 to 25 thousand followers. Instagram influencer accounts with one to five million followers had the lowest engagement rate when a brand was involved.
Engagement rate of brand sponsored posts on Instagram in the United Kingdom (UK) in the 1st half of 2018, by influencer follower count
Characteristic
Engagement rate
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CampaignDeus. (July 20, 2018). Engagement rate of brand sponsored posts on Instagram in the United Kingdom (UK) in the 1st half of 2018, by influencer follower count [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/895027/instagram-sponsored-post-engagement-by-account-size-uk/
CampaignDeus. "Engagement rate of brand sponsored posts on Instagram in the United Kingdom (UK) in the 1st half of 2018, by influencer follower count." Chart. July 20, 2018. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/895027/instagram-sponsored-post-engagement-by-account-size-uk/
CampaignDeus. (2018). Engagement rate of brand sponsored posts on Instagram in the United Kingdom (UK) in the 1st half of 2018, by influencer follower count. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/895027/instagram-sponsored-post-engagement-by-account-size-uk/
CampaignDeus. "Engagement Rate of Brand Sponsored Posts on Instagram in The United Kingdom (Uk) in The 1st Half of 2018, by Influencer Follower Count." Statista, Statista Inc., 20 Jul 2018, https://www.statista.com/statistics/895027/instagram-sponsored-post-engagement-by-account-size-uk/
CampaignDeus, Engagement rate of brand sponsored posts on Instagram in the United Kingdom (UK) in the 1st half of 2018, by influencer follower count Statista, https://www.statista.com/statistics/895027/instagram-sponsored-post-engagement-by-account-size-uk/ (last visited September 01, 2024)
Engagement rate of brand sponsored posts on Instagram in the United Kingdom (UK) in the 1st half of 2018, by influencer follower count [Graph], CampaignDeus, July 20, 2018. [Online]. Available: https://www.statista.com/statistics/895027/instagram-sponsored-post-engagement-by-account-size-uk/