Brand sponsored post engagement rate on Instagram in the UK H1 2018, by account size
This statistic shows the engagement rate of brand sponsored posts on Instagram in the United Kingdom(UK) during the first half of 2018, broken down by influencer follower count. An engagement rate of 3.8 percent was averaged by influencers with 10 to 25 thousand followers. Instagram influencer accounts with one to five million followers had the lowest engagement rate when a brand was involved.