Brand sponsored post engagement rate on Instagram in the UK H1 2018, by account size

This statistic shows the engagement rate of brand sponsored posts on Instagram in the United Kingdom(UK) during the first half of 2018, broken down by influencer follower count. An engagement rate of 3.8 percent was averaged by influencers with 10 to 25 thousand followers. Instagram influencer accounts with one to five million followers had the lowest engagement rate when a brand was involved.

Engagement rate of brand sponsored posts on Instagram in the United Kingdom (UK) in the 1st half of 2018, by influencer follower count

Engagement rate
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Source

Release date

July 2018

Region

United Kingdom

Survey time period

January to June 2018

Number of respondents

4,600*

Supplementary notes

* Based on 700,000 influencer posts on Instagram from a representative sample of 4,600 accounts.

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