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Global mobile app three month user retention rates 2018, by vertical

Average thee month user retention of mobile apps worldwide as of 2nd half of 2018, by vertical

by J. Clement, last edited Apr 18, 2019
Global mobile app three month user retention rates 2018, by vertical This statistic presents the average thee month user retention of mobile apps worldwide as of the second half of 2018, sorted by vertical. As of the measured period, 37 percent of global mobile media and entertainment app users were still using apps one month after they had downloaded them. The retention rate decreased to 23 percent at the three month mark.
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Average thee month user retention of mobile apps worldwide as of 2nd half of 2018, by vertical

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