This statistic presents the average thee month user retention of mobile apps worldwide as of the second half of 2018, sorted by vertical. As of the measured period, 37 percent of global mobile media and entertainment app users were still using apps one month after they had downloaded them. The retention rate decreased to 23 percent at the three month mark.
Average thee month user retention of mobile apps worldwide as of 2nd half of 2018, by vertical
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Further Content: You might find this interesting as well
Statistics
- Global mobile app three month user retention and churn 2018
- Average monthly app launches as of H2 2018
- Mobile apps: user retention rate 2012-2019
- Mobile app user retention rate worldwide 2019, by country
- Social apps with highest usage retention rate 2015
- Mobile app retention rate worldwide H2 2016, by app usage
- U.S. app launch growth rate 2016, by industry
- Activities during playing Pokémon GO in Finland 2016
- Apple App Store holiday app spending 2018-2021
- Reasons for playing Pokémon GO in Finland 2016
- User trust in data use of mobile apps in China 2020, by app type
- Badoo: current and past usage in the UK 2017, by usage of adult dating
- Destidyll: current and past usage in the UK 2017, by usage of dating site
Localytics. (April 18, 2019). Average thee month user retention of mobile apps worldwide as of 2nd half of 2018, by vertical [Graph]. In Statista. Retrieved August 07, 2022, from https://www.statista.com/statistics/911934/monthly-app-launches-average-retention-rates-vertical/
Localytics. "Average thee month user retention of mobile apps worldwide as of 2nd half of 2018, by vertical." Chart. April 18, 2019. Statista. Accessed August 07, 2022. https://www.statista.com/statistics/911934/monthly-app-launches-average-retention-rates-vertical/
Localytics. (2019). Average thee month user retention of mobile apps worldwide as of 2nd half of 2018, by vertical. Statista. Statista Inc.. Accessed: August 07, 2022. https://www.statista.com/statistics/911934/monthly-app-launches-average-retention-rates-vertical/
Localytics. "Average Thee Month User Retention of Mobile Apps Worldwide as of 2nd Half of 2018, by Vertical." Statista, Statista Inc., 18 Apr 2019, https://www.statista.com/statistics/911934/monthly-app-launches-average-retention-rates-vertical/
Localytics, Average thee month user retention of mobile apps worldwide as of 2nd half of 2018, by vertical Statista, https://www.statista.com/statistics/911934/monthly-app-launches-average-retention-rates-vertical/ (last visited August 07, 2022)