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Global mobile app three month user retention rates 2018, by vertical
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Global mobile app three month user retention rates 2018, by vertical
Average thee month user retention of mobile apps worldwide as of 2nd half of 2018, by vertical
by J. Clement,
last edited
Apr 18, 2019
This statistic presents the average thee month user retention of mobile apps worldwide as of the second half of 2018, sorted by vertical. As of the measured period, 37 percent of global mobile media and entertainment app users were still using apps one month after they had downloaded them. The retention rate decreased to 23 percent at the three month mark.
Average thee month user retention of mobile apps worldwide as of 2nd half of 2018, by vertical
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by J. Clement,
last edited
Apr 18, 2019
This statistic presents the average thee month user retention of mobile apps worldwide as of the second half of 2018, sorted by vertical. As of the measured period, 37 percent of global mobile media and entertainment app users were still using apps one month after they had downloaded them. The retention rate decreased to 23 percent at the three month mark.
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- Release date
- April 2019
- Region
- Worldwide
- Survey time period
- H2 2018
- Number of respondents
- 37,000 respondents
- Special properties
- apps within the Localytics network
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- April 2019
More information
- Region
- Worldwide
- Survey time period
- H2 2018
- Number of respondents
- 37,000 respondents
- Special properties
- apps within the Localytics network
Other statistics on the topic
Mobile app monetization
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