This statistic presents the average thee month user retention of mobile apps worldwide as of the second half of 2018, sorted by vertical. As of the measured period, 37 percent of global mobile media and entertainment app users were still using apps one month after they had downloaded them. The retention rate decreased to 23 percent at the three month mark.
Average thee month user retention of mobile apps worldwide as of 2nd half of 2018, by vertical
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Localytics. (April 18, 2019). Average thee month user retention of mobile apps worldwide as of 2nd half of 2018, by vertical [Graph]. In Statista. Retrieved July 09, 2020, from https://www.statista.com/statistics/911934/monthly-app-launches-average-retention-rates-vertical/
Localytics. "Average thee month user retention of mobile apps worldwide as of 2nd half of 2018, by vertical." Chart. April 18, 2019. Statista. Accessed July 09, 2020. https://www.statista.com/statistics/911934/monthly-app-launches-average-retention-rates-vertical/
Localytics. (2019). Average thee month user retention of mobile apps worldwide as of 2nd half of 2018, by vertical. Statista. Statista Inc.. Accessed: July 09, 2020. https://www.statista.com/statistics/911934/monthly-app-launches-average-retention-rates-vertical/
Localytics. "Average Thee Month User Retention of Mobile Apps Worldwide as of 2nd Half of 2018, by Vertical." Statista, Statista Inc., 18 Apr 2019, https://www.statista.com/statistics/911934/monthly-app-launches-average-retention-rates-vertical/
Localytics, Average thee month user retention of mobile apps worldwide as of 2nd half of 2018, by vertical Statista, https://www.statista.com/statistics/911934/monthly-app-launches-average-retention-rates-vertical/ (last visited July 09, 2020)
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