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Average thee month user retention and churn rate of mobile apps worldwide as of 1st half 2018

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Global mobile app thee month user retention and churn 2018 This statistic presents the average thee month user retention and churn rate of mobile apps worldwide as of the first half of 2018. As of the measured period, 45 percent of global mobile users were still using apps one month after they had downloaded them.
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Average retentionAverage churn
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Average retentionAverage churn
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Description Source More information
This statistic presents the average thee month user retention and churn rate of mobile apps worldwide as of the first half of 2018. As of the measured period, 45 percent of global mobile users were still using apps one month after they had downloaded them.
Show more
Release date
October 2018
Region
Worldwide
Survey time period
H1 2018
Number of respondents
37,000 apps
Special properties
within the Localytics network

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