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Average thee month user retention and churn rate of mobile apps worldwide as of 1st half 2017

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Average retentionAverage churn
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© Statista 2017

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Description Source More information
This statistic presents the average thee month user retention and churn rate of mobile apps worldwide as of the first half of 2017. As of the measured period, 37 percent of global mobile users were still using apps one month after they had downloaded them.
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Release date
September 2017
Region
Worldwide
Survey time period
1st half 2017
Number of respondents
37,000 apps
Special properties
within the Localytics network

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