Preferred device for cross-border B2C e-commerce in the Netherlands 2015-2018

This statistic shows the answers to a survey question asking consumers in the Netherlands what their preferred device was when buying something from a web shop located in a foreign country from 2015 to 2018. As of 2018, approximately 70 of the respondents indicated they would use a computer for this purpose, with 15 percent of the respondents using their smartphone.

Unlike many other countries in Europe, Amazon is not active in the Netherlands. Instead, the e-commerce company uses a partially translated version of their German website to appeal to the Dutch audience. Within the Netherlands, Bol.com and Coolblue are the leading webshops, with revenues reaching respectively 1.22 billion euros and 844 million euros in 2017.

Preferred device for cross-border purchases among online shoppers in the Netherlands from 2015 to 2018*

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Source

Release date

July 2018

Region

Netherlands

Survey time period

13 March, 2018, to 1 May, 2018

Number of respondents

n 2018 = 409; n 2016 = 187; n 2015 = 197

Age group

18-74 years

Special properties

cross-border shoppers only

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Thinking only about the purchases you make on websites in other countries, what proportion of your purchases in the last 12 months do you think were made using each device?"

* The figures have been taken from several publications. Furthermore, no numbers were provided for 2017.

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Statistics on "Cross-border online shopping in the Netherlands"

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