This statistic shows the online reach of the brand Amazon in the Netherlands, either through a desktop, tablet or smartphone, from July 2017 to July 2019. Reach is defined as the percentage of visitors that visited specific content at least once during a certain period. The Netherlands has two different methods to measure online reach (in Dutch: bereik) of brands: GfK DAM and the "Nederlands Online Bereiksonderzoek" or NoBO. The numbers provided here are from the latter.
According to NoBO, Amazon had an online reach of 20.9 percent in the Netherlands in July 2019. This is a decrease when compared to the same period one year before. Unlike many other countries in Europe, Amazon is not active in the Netherlands. Instead, the e-commerce company uses a partially translated version of their German website to appeal to the Dutch audience. Within the Netherlands, Bol.com and Coolblue are the leading webshops, with revenues reaching respectively 2.1 billion euros and a million euros in 2018.
Monthly reach of Amazon in the Netherlands from July 2017 to July 2019, by device
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Verenigde Internet Exploitanten . (August 19, 2019). Monthly reach of Amazon in the Netherlands from July 2017 to July 2019, by device [Graph]. In Statista. Retrieved June 27, 2022, from https://www.statista.com/statistics/975278/monthly-reach-of-amazon-in-the-netherlands-by-device/
Verenigde Internet Exploitanten . "Monthly reach of Amazon in the Netherlands from July 2017 to July 2019, by device." Chart. August 19, 2019. Statista. Accessed June 27, 2022. https://www.statista.com/statistics/975278/monthly-reach-of-amazon-in-the-netherlands-by-device/
Verenigde Internet Exploitanten . (2019). Monthly reach of Amazon in the Netherlands from July 2017 to July 2019, by device. Statista. Statista Inc.. Accessed: June 27, 2022. https://www.statista.com/statistics/975278/monthly-reach-of-amazon-in-the-netherlands-by-device/
Verenigde Internet Exploitanten . "Monthly Reach of Amazon in The Netherlands from July 2017 to July 2019, by Device." Statista, Statista Inc., 19 Aug 2019, https://www.statista.com/statistics/975278/monthly-reach-of-amazon-in-the-netherlands-by-device/
Verenigde Internet Exploitanten , Monthly reach of Amazon in the Netherlands from July 2017 to July 2019, by device Statista, https://www.statista.com/statistics/975278/monthly-reach-of-amazon-in-the-netherlands-by-device/ (last visited June 27, 2022)