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Distribution of domestic and cross-border e-commerce in the Netherlands 2014-2018

This statistic shows the answers to a survey question asking consumers in the Netherlands if they made their online purchases from 2014 to 2018 either from a domestic e-commerce retailer or from a web shop located in a foreign country. As of 2018, approximately 50 percent of the respondents indicated they would only do their online shopping from a domestic online retailer. This is a decrease when compared to 2016, when 63 percent of the respondents indicated to do so.

Unlike many other countries in Europe, Amazon is not active in the Netherlands. Instead, the e-commerce company uses a partially translated version of their German website to appeal to the Dutch audience. Within the Netherlands, and Coolblue are the leading webshops, with revenues reaching respectively 1.22 billion euros and 844 million euros in 2017.

Percentage of domestic and cross-border purchases among online shoppers in the Netherlands from 2014 to 2018

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Release date

July 2018



Survey time period

13 March, 2018, to 1 May, 2018

Number of respondents

n 2018 = 1,000; n 2016 = 800; n 2015 = 803; n 2014 = c. 800

Age group

18-74 years

Special properties

use an Internet-enable device (Desktop computer/Laptop/ notebook computer/Tablet /Smartphone/Some other type of mobile phone/Electronic organizer / PDA with wireless voice and data features/Games console with Internet connectivity (e.g. Wii) /Smart TV)

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Thinking about shopping online, from which of the following countries or regions’ websites have you purchased from the past 12 months? Please include your home country if applicable."

The figures have been taken from several publications. Furthermore, no numbers were provided for 2017.

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Statistics on "Cross-border online shopping in the Netherlands"

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