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Absolute monthly reach of Amazon in the Netherlands 2017-2019, by device
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Absolute monthly reach of Amazon in the Netherlands 2017-2019, by device
Monthly reach of Amazon in the Netherlands from July 2017 to January 2019, by device (in 1,000s)
by Raynor de Best,
last edited
Aug 19, 2019
This statistic shows how many online users were exposed to the brand Amazon in the Netherlands, either through a desktop, tablet or smartphone, from July 2017 to January 2019 (in thousands). Reach is normally defined as the percentage of visitors that visited specific content at least once during a certain period. The Netherlands has two different methods to measure online reach (in Dutch: bereik) of brands: GfK DAM and the "Nederlands Online Bereiksonderzoek" or NoBO. The numbers provided here are from the latter.
According to NoBO, Amazon had an online reach of 3.5 million in the Netherlands in January 2019. This is an increase when compared to the same period one year before. Dutch audiences were most exposed to Amazon on their desktop. Unlike many other countries in Europe, Amazon is not active in the Netherlands. Instead, the e-commerce company uses a partially translated version of their German website to appeal to the Dutch audience. Within the Netherlands, Bol.com and Coolblue are the leading webshops, with revenues reaching respectively 1.22 billion euros and 844 million euros in 2017.
Monthly reach of Amazon in the Netherlands from July 2017 to January 2019, by device (in 1,000s)
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by Raynor de Best,
last edited
Aug 19, 2019
This statistic shows how many online users were exposed to the brand Amazon in the Netherlands, either through a desktop, tablet or smartphone, from July 2017 to January 2019 (in thousands). Reach is normally defined as the percentage of visitors that visited specific content at least once during a certain period. The Netherlands has two different methods to measure online reach (in Dutch: bereik) of brands: GfK DAM and the "Nederlands Online Bereiksonderzoek" or NoBO. The numbers provided here are from the latter.
According to NoBO, Amazon had an online reach of 3.5 million in the Netherlands in January 2019. This is an increase when compared to the same period one year before. Dutch audiences were most exposed to Amazon on their desktop. Unlike many other countries in Europe, Amazon is not active in the Netherlands. Instead, the e-commerce company uses a partially translated version of their German website to appeal to the Dutch audience. Within the Netherlands, Bol.com and Coolblue are the leading webshops, with revenues reaching respectively 1.22 billion euros and 844 million euros in 2017.
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- Release date
- February 2019
- Region
- Netherlands
- Survey time period
- 1 July, 2017 to 31 January, 2019
- Number of respondents
- n = 44,839 (January 2019)
- Age group
- 6 years and older
- Special properties
- online only
- Method of interview
- Online panel
- Supplementary notes
- The source did not provide numbers from before July 2017.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- February 2019
More information
- Region
- Netherlands
- Survey time period
- 1 July, 2017 to 31 January, 2019
- Number of respondents
- n = 44,839 (January 2019)
- Age group
- 6 years and older
- Special properties
- online only
- Method of interview
- Online panel
- Supplementary notes
- The source did not provide numbers from before July 2017.
Other statistics on the topic
+Digital Payments
Market share of online payment methods in the Netherlands 2014-2018
+Key Figures of E-Commerce
E-commerce penetration in the Netherlands 2018-2023, by product category
+B2C E-Commerce
Ranking of online retailers based on revenue in the Netherlands 2015-2017
+Digital Payments
Number of payments with iDEAL in the Netherlands 2006-2018
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Statistics on "Cross-border online shopping in the Netherlands"
- B2C e-commerce in the Netherlands
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- Share of individuals who shop online in the Netherlands from 2012 to 2018, by ageShare of individuals who shop online in the Netherlands 2012-2018, by age
- Number of online orders in the Netherlands from 2009 to 2017 (in million units)Number of online orders in the Netherlands 2009-2017
- Total revenue of e-commerce sales in the Netherlands from 2005 to 2018 (in billion euros)Market size of e-commerce in the Netherlands 2005-2018
- Quarterly online expenditure value in the Netherlands from 1st quarter 2014 to 2nd quarter 2018 (in billion euros)Online expenditure quarterly in the Netherlands 2014-2018
- E-commerce share of retail sales in the Netherlands in 2018 with a forecast for 2023, by product category*E-commerce penetration in the Netherlands 2018-2023, by product category
- Percentage change on previous year of online expenditure in the Netherlands in 2nd quarter 2018, by product segmentOnline expenditure change in the Netherlands 2018, by product segment
- Distribution of online sales in the Netherlands from the 1st quarter 2015 to the 2nd quarter 2018, by deviceDistribution of online sales in the Netherlands 2015-2018, by device
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- Leading online retailers based on revenue in the Netherlands from 2015 to 2017 (in million euros)Ranking of online retailers based on revenue in the Netherlands 2015-2017
- Percentage of domestic and cross-border purchases among online shoppers in the Netherlands from 2014 to 2018*Distribution of domestic and cross-border e-commerce in the Netherlands 2014-2018
- Share of consumers who purchased something online from another country in the Netherlands in 2017International online shopping penetration in the Netherlands 2017
- Leading countries for foreign online purchases originating from the Netherlands in 2017Leading countries for international online shopping in the Netherlands 2017
- From which countries have you bought products online?Ranking of most popular countries to shop online in the Netherlands 2018
- Did you order or purchase goods online from the Netherlands or from other countries?*Share of individuals shopping online in the Netherlands 2018, by shop origin
- Please specify the country from which you bought your most recent online cross-border purchase?Leading countries for cross-border e-commerce purchases from the Netherlands 2018
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- Total number of downloads of the Amazon app in the Netherlands from 2015 to 2018Annual Amazon app downloads in the Netherlands 2015-2018
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- Monthly reach of Amazon in the Netherlands from July 2017 to January 2019, by deviceMonthly reach of Amazon in the Netherlands 2017-2019, by device
- Monthly reach of Amazon in the Netherlands from July 2017 to January 2019, by device (in 1,000s)Absolute monthly reach of Amazon in the Netherlands 2017-2019, by device
- Total number of downloads of the AliExpress app in the Netherlands from 2015 to 2018Annual AliExpress app downloads in the Netherlands 2015-2018
- Total number of downloads of the AliExpress app in the Netherlands from March 2017 to March 2019Monthly AliExpress app downloads in the Netherlands 2017-2019
- Leading purchase channels for online shopping in the Netherlands as of 2018Leading purchase channels for online shopping in the Netherlands 2018
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The most important statistics
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- How do you prefer to have your product delivered when you buy online?Ranking of delivery factors the Netherlands 2018
- When ordering online, what is the maximum delivery time it should take for you to receive the product?*Preferred maximum delivery time in the Netherlands 2018
- Expected delivery time for online shopping orders in the Netherlands as of 2018Expected delivery time for online shopping orders in the Netherlands 2018
- What are the reasons that you never ordered products at Asian webshops?Leading reasons for consumers in the Netherlands to not buy at an Asian webshop 2017
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The most important statistics
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- Distribution of total e-commerce payment transactions in the Netherlands in 2017, by payment methodDistribution total e-commerce transactions in the Netherlands 2017, by payment method
- Leading payment methods offered by online e-commerce retailers in the Netherlands in 2017Leading payment methods offered by online stores in the Netherlands 2017
- Total number of online payments with iDEAL in the Netherlands from 2006 to 2018Number of payments with iDEAL in the Netherlands 2006-2018
- Total number of transactions from Dutch debit cards for cross-border payments from 2005 to 2017 (in 1,000s)Number of transactions from Dutch debit cards cross-border payments 2005-2017
- Total number of transactions from Dutch credit cards for cross-border payments from 2005 to 2017 (in 1,000s)*Number of transactions from Dutch credit cards for cross-border payments 2005-2017
- Total turnover of Dutch credit card transactions for cross-border payments from 2005 to 2017 (in million euros)*Turnover of Dutch credit card transactions for cross-border payments 2005-2017
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Statistics on "Cross-border online shopping in the Netherlands"
- Share of consumers aged 16 to 75 years old who used online shopping in the EU-28 countries in 2017
- Share of individuals who shop online in the Netherlands from 2012 to 2018, by age
- Number of online orders in the Netherlands from 2009 to 2017 (in million units)
- Total revenue of e-commerce sales in the Netherlands from 2005 to 2018 (in billion euros)
- Quarterly online expenditure value in the Netherlands from 1st quarter 2014 to 2nd quarter 2018 (in billion euros)
- E-commerce share of retail sales in the Netherlands in 2018 with a forecast for 2023, by product category*
- Percentage change on previous year of online expenditure in the Netherlands in 2nd quarter 2018, by product segment
- Distribution of online sales in the Netherlands from the 1st quarter 2015 to the 2nd quarter 2018, by device
- Leading online retailers based on revenue in the Netherlands from 2015 to 2017 (in million euros)
- Percentage of domestic and cross-border purchases among online shoppers in the Netherlands from 2014 to 2018*
- Share of consumers who purchased something online from another country in the Netherlands in 2017
- Leading countries for foreign online purchases originating from the Netherlands in 2017
- From which countries have you bought products online?
- Did you order or purchase goods online from the Netherlands or from other countries?*
- Please specify the country from which you bought your most recent online cross-border purchase?
- Have you ever made one or more purchases at an online shop(s) in the following continents? [Europe]
- Have you ever made one or more purchases at an online shop(s) in the following continents? [United States]
- Have you ever made one or more purchases at an online shop(s) in the following continents? [Asia]
- Total number of downloads of the Amazon app in the Netherlands from 2015 to 2018
- Total number of downloads of the Amazon app in the Netherlands from March 2017 to March 2019
- Monthly reach of Amazon in the Netherlands from July 2017 to January 2019, by device
- Monthly reach of Amazon in the Netherlands from July 2017 to January 2019, by device (in 1,000s)
- Total number of downloads of the AliExpress app in the Netherlands from 2015 to 2018
- Total number of downloads of the AliExpress app in the Netherlands from March 2017 to March 2019
- Leading purchase channels for online shopping in the Netherlands as of 2018
- Most important factors for consumers when buying products online in the Netherlands as of 2018
- Preferred device for cross-border purchases among online shoppers in the Netherlands from 2015 to 2018*
- How do you prefer to have your product delivered when you buy online?
- When ordering online, what is the maximum delivery time it should take for you to receive the product?*
- Expected delivery time for online shopping orders in the Netherlands as of 2018
- What are the reasons that you never ordered products at Asian webshops?
- Market share of online payment methods in the Netherlands from 2014 to 2018
- Distribution of total e-commerce payment transactions in the Netherlands in 2017, by payment method
- Leading payment methods offered by online e-commerce retailers in the Netherlands in 2017
- Total number of online payments with iDEAL in the Netherlands from 2006 to 2018
- Total number of transactions from Dutch debit cards for cross-border payments from 2005 to 2017 (in 1,000s)
- Total number of transactions from Dutch credit cards for cross-border payments from 2005 to 2017 (in 1,000s)*
- Total turnover of Dutch credit card transactions for cross-border payments from 2005 to 2017 (in million euros)*
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