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Absolute monthly reach of Amazon in the Netherlands 2017-2019, by device

Monthly reach of Amazon in the Netherlands from July 2017 to January 2019, by device (in 1,000s)

by Raynor de Best, last edited Aug 19, 2019
Absolute monthly reach of Amazon in the Netherlands 2017-2019, by device This statistic shows how many online users were exposed to the brand Amazon in the Netherlands, either through a desktop, tablet or smartphone, from July 2017 to January 2019 (in thousands). Reach is normally defined as the percentage of visitors that visited specific content at least once during a certain period. The Netherlands has two different methods to measure online reach (in Dutch: bereik) of brands: GfK DAM and the "Nederlands Online Bereiksonderzoek" or NoBO. The numbers provided here are from the latter.
According to NoBO, Amazon had an online reach of 3.5 million in the Netherlands in January 2019. This is an increase when compared to the same period one year before. Dutch audiences were most exposed to Amazon on their desktop. Unlike many other countries in Europe, Amazon is not active in the Netherlands. Instead, the e-commerce company uses a partially translated version of their German website to appeal to the Dutch audience. Within the Netherlands, Bol.com and Coolblue are the leading webshops, with revenues reaching respectively 1.22 billion euros and 844 million euros in 2017.
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Monthly reach of Amazon in the Netherlands from July 2017 to January 2019, by device (in 1,000s)

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