Absolute monthly reach of Amazon in the Netherlands 2017-2019, by device
This statistic shows how many online users were exposed to the brand Amazon in the Netherlands, either through a desktop, tablet or smartphone, from July 2017 to July 2019 (in thousands). Reach is normally defined as the percentage of visitors that visited specific content at least once during a certain period. The Netherlands has two different methods to measure online reach (in Dutch: bereik) of brands: GfK DAM and the "Nederlands Online Bereiksonderzoek" or NoBO. The numbers provided here are from the latter.
According to NoBO, Amazon had an online reach of 3.3 million in the Netherlands in July 2019. This is a decrease when compared to the same period one year before. Dutch audiences were most exposed to Amazon on their desktops and smartphones. Unlike many other countries in Europe, Amazon is not active in the Netherlands. Instead, the e-commerce company uses a partially translated version of their German website to appeal to the Dutch audience. Within the Netherlands, Bol.com and Coolblue are the leading webshops, with revenues reaching respectively 2.1 billion euros and roughly a million euros in 2018.
According to NoBO, Amazon had an online reach of 3.3 million in the Netherlands in July 2019. This is a decrease when compared to the same period one year before. Dutch audiences were most exposed to Amazon on their desktops and smartphones. Unlike many other countries in Europe, Amazon is not active in the Netherlands. Instead, the e-commerce company uses a partially translated version of their German website to appeal to the Dutch audience. Within the Netherlands, Bol.com and Coolblue are the leading webshops, with revenues reaching respectively 2.1 billion euros and roughly a million euros in 2018.
