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U.S. B2B sellers who offer self vs. human-assisted service 2017, by product & service

B2B sellers in the United States who primarily offer self-service versus human-assisted service for purchasing as of February 2017, by product and service

U.S. B2B sellers who offer self vs. human-assisted service 2017, by product & service This table displays the percentage of B2B sellers in the United States who primarily offer self-service versus human-assisted service for purchasing, sorted by product and service. According to the February 2017 findings, 14 percent of B2B sellers stated that they primarily only offered self-service when it came to B2B buyers purchasing of digital products, while in comparison only nine percent reported the opposite stating that they provided entirely human-assisted services in such purchases.
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B2B sellers in the United States who primarily offer self-service versus human-assisted service for purchasing as of February 2017, by product and service

Entirely self-serviceMostly self-service, but with some human-assisted service as necessary to facilitate the saleAn equal mix between self-service and human-assisted serviceMostly human-assisted service, but with some self-service as necessary to faciliate the saleEntirely human-assisted service - buyer engages with sales staff to complete a transaction
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Entirely self-serviceMostly self-service, but with some human-assisted service as necessary to facilitate the saleAn equal mix between self-service and human-assisted serviceMostly human-assisted service, but with some self-service as necessary to faciliate the saleEntirely human-assisted service - buyer engages with sales staff to complete a transaction
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This table displays the percentage of B2B sellers in the United States who primarily offer self-service versus human-assisted service for purchasing, sorted by product and service. According to the February 2017 findings, 14 percent of B2B sellers stated that they primarily only offered self-service when it came to B2B buyers purchasing of digital products, while in comparison only nine percent reported the opposite stating that they provided entirely human-assisted services in such purchases.
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