Try our corporate solution for free!
(212) 419-8286
hadley.ward@statista.com

Online performance-based ad expenses in Japan 2010-2019

Internet performance-based ad expenditure in Japan from 2010 to 2019

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% discount until May 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

March 2020

Region

Japan

Survey time period

2010 to 2019

Supplementary notes

*From 2018 onward, figures include estimates for Internet advertising medium expenditures for digital space offered by traditional media companies.

The source provides the following information:
Performance-based advertising refers to advertising methods that utilize platforms to process vast amounts of data for the automatic or instantaneous optimization of advertising. Typical examples include search engine advertising and certain ad networks, as well as the recently developed DSPs, ad exchanges, and SSPs. Performance-based advertising does not include such methods as ad space sales, tie-up ads, or affiliate advertising.

1 Japanese yen equals 0.0095 U.S. dollars or 0.0079 euros as of September 2020.
Values have been rounded.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Advertising in Japan"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.