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Internet performance-based ad expenditure in Japan from 2010 to 2017
(in billion Japanese yen)
Online performance-based ad expenses in Japan 2010-2017
Published by Statista Research Department, Sep 24, 2019
This statistic depicts the internet performance-based advertising expenditure in Japan from 2010 to 2017. In 2017, approximately 940 billion Japanese yen were spend on performance-based ads, representing an increase from about 246 billion yen in 2010.
Internet performance-based ad expenditure in Japan from 2010 to 2017
(in billion Japanese yen)
Advertising expenses in billion Japanese yen
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© Statista 2019

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Source

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Release date

April 2018

Region

Japan

Survey time period

2010 to 2017

Supplementary notes

According to the source, the method of breaking down internet advertising medium expenditures was modified in 2012, and data through 2010 has been estimated retroactively.

Performance-based advertising refers to advertising methods that utilize platforms to process vast amounts of data for the automatic or instantaneous optimization of advertising. Typical examples include search engine advertising and certain ad networks, as well as the recently developed DSPs, ad exchanges, and SSPs. Performance-based advertising does not include such methods as ad space sales, tie-up ads, or affiliate advertising.

1 Japanese yen equals 0.0088 U.S. dollars or 0.0076 euro as of October 2018.
Values have been rounded.

Online performance-based ad expenses in Japan 2010-2017
Published by Statista Research Department, Sep 24, 2019
This statistic depicts the internet performance-based advertising expenditure in Japan from 2010 to 2017. In 2017, approximately 940 billion Japanese yen were spend on performance-based ads, representing an increase from about 246 billion yen in 2010.
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