The performance-based internet advertising expenditure in Japan amounted to approximately 1.46 trillion Japanese yen in 2020. The value increased significantly from about 285 billion yen in 2011.
Performance-based internet ad expenditure in Japan from 2011 to 2020
(in billion Japanese yen)
The source provides the following information:
Performance-based advertising refers to advertising methods that utilize platforms to process vast amounts of data for the automatic or instantaneous optimization of advertising. Typical examples include search engine advertising and certain ad networks, as well as the recently developed DSPs, ad exchanges, and SSPs. Performance-based advertising does not include such methods as ad space sales, tie-up ads, or affiliate advertising.
1 Japanese yen equals 0.0091 U.S. dollars or 0.0075 euros as of June 2021.
Values have been rounded.
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Dentsu. (February 25, 2021). Performance-based internet ad expenditure in Japan from 2011 to 2020 (in billion Japanese yen) [Graph]. In Statista. Retrieved May 18, 2022, from https://www.statista.com/statistics/918458/japan-internet-performance-based-advertising-expenditures/
Dentsu. "Performance-based internet ad expenditure in Japan from 2011 to 2020 (in billion Japanese yen)." Chart. February 25, 2021. Statista. Accessed May 18, 2022. https://www.statista.com/statistics/918458/japan-internet-performance-based-advertising-expenditures/
Dentsu. (2021). Performance-based internet ad expenditure in Japan from 2011 to 2020 (in billion Japanese yen). Statista. Statista Inc.. Accessed: May 18, 2022. https://www.statista.com/statistics/918458/japan-internet-performance-based-advertising-expenditures/
Dentsu. "Performance-based Internet Ad Expenditure in Japan from 2011 to 2020 (in Billion Japanese Yen)." Statista, Statista Inc., 25 Feb 2021, https://www.statista.com/statistics/918458/japan-internet-performance-based-advertising-expenditures/
Dentsu, Performance-based internet ad expenditure in Japan from 2011 to 2020 (in billion Japanese yen) Statista, https://www.statista.com/statistics/918458/japan-internet-performance-based-advertising-expenditures/ (last visited May 18, 2022)
