The performance-based internet advertising expenditure in Japan amounted to approximately 1.46 trillion Japanese yen in 2020. The value increased significantly from about 285 billion yen in 2011.
Performance-based internet ad expenditure in Japan from 2011 to 2020 (in billion Japanese yen)
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Dentsu. (February 25, 2021). Performance-based internet ad expenditure in Japan from 2011 to 2020 (in billion Japanese yen) [Graph]. In Statista. Retrieved May 18, 2022, from https://www.statista.com/statistics/918458/japan-internet-performance-based-advertising-expenditures/
Dentsu. "Performance-based internet ad expenditure in Japan from 2011 to 2020 (in billion Japanese yen)." Chart. February 25, 2021. Statista. Accessed May 18, 2022. https://www.statista.com/statistics/918458/japan-internet-performance-based-advertising-expenditures/
Dentsu. (2021). Performance-based internet ad expenditure in Japan from 2011 to 2020 (in billion Japanese yen). Statista. Statista Inc.. Accessed: May 18, 2022. https://www.statista.com/statistics/918458/japan-internet-performance-based-advertising-expenditures/
Dentsu. "Performance-based Internet Ad Expenditure in Japan from 2011 to 2020 (in Billion Japanese Yen)." Statista, Statista Inc., 25 Feb 2021, https://www.statista.com/statistics/918458/japan-internet-performance-based-advertising-expenditures/
Dentsu, Performance-based internet ad expenditure in Japan from 2011 to 2020 (in billion Japanese yen) Statista, https://www.statista.com/statistics/918458/japan-internet-performance-based-advertising-expenditures/ (last visited May 18, 2022)