Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Internet performance-based ad expenditure in Japan from 2010 to 2017
(in billion Japanese yen)
Online performance-based ad expenses in Japan 2010-2017
This statistic depicts the internet performance-based advertising expenditure in Japan from 2010 to 2017. In 2017, approximately 940 billion Japanese yen were spend on performance-based ads, representing an increase from about 246 billion yen in 2010.
Internet performance-based ad expenditure in Japan from 2010 to 2017
(in billion Japanese yen)
Advertising expenses in billion Japanese yen
--
--
--
--
--
--
--
--
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

April 2018

Region

Japan

Survey time period

2010 to 2017

Supplementary notes

According to the source, the method of breaking down internet advertising medium expenditures was modified in 2012, and data through 2010 has been estimated retroactively.

Performance-based advertising refers to advertising methods that utilize platforms to process vast amounts of data for the automatic or instantaneous optimization of advertising. Typical examples include search engine advertising and certain ad networks, as well as the recently developed DSPs, ad exchanges, and SSPs. Performance-based advertising does not include such methods as ad space sales, tie-up ads, or affiliate advertising.

1 Japanese yen equals 0.0088 U.S. dollars or 0.0076 euro as of October 2018.
Values have been rounded.

Online performance-based ad expenses in Japan 2010-2017
This statistic depicts the internet performance-based advertising expenditure in Japan from 2010 to 2017. In 2017, approximately 940 billion Japanese yen were spend on performance-based ads, representing an increase from about 246 billion yen in 2010.
Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Statistics on "Advertising in Belgium"
  • Sector overview
  • Print advertising
  • Radio and television advertising
  • Out-of-home advertising
  • Digital advertising
Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.