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Online performance-based ad expenses in Japan 2010-2019

Published by Statista Research Department, Sep 17, 2020
The internet performance-based advertising expenditure in Japan amounted to approximately 1.33 trillion Japanese yen in 2019. The value increased significantly from just 246 billion yen in 2010.

Internet performance-based ad expenditure in Japan from 2010 to 2019 (in billion Japanese yen)

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Source

Release date

March 2020

Region

Japan

Survey time period

2010 to 2019

Supplementary notes

*From 2018 onward, figures include estimates for Internet advertising medium expenditures for digital space offered by traditional media companies.

The source provides the following information:
Performance-based advertising refers to advertising methods that utilize platforms to process vast amounts of data for the automatic or instantaneous optimization of advertising. Typical examples include search engine advertising and certain ad networks, as well as the recently developed DSPs, ad exchanges, and SSPs. Performance-based advertising does not include such methods as ad space sales, tie-up ads, or affiliate advertising.

1 Japanese yen equals 0.0095 U.S. dollars or 0.0079 euros as of September 2020.
Values have been rounded.

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