Promotional media advertising expenses in Japan 2012-2021

Published by Statista Research Department, Dec 7, 2022
The sales promotion-related media advertising expenditure in Japan stood at 1.64 trillion Japanese yen in 2021. This constituted a decrease of about 40 billion yen compared to the previous year.

Sales promotion-related media advertising expenditure in Japan from 2012 to 2021 (in trillion Japanese yen)

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Dentsu
Release date

May 2022

Region

Japan

Survey time period

2012 to 2021

Special properties

sales promotional-related media advertising encompasses outdoor, transit, flyer, direct mail, free newspaper, point-of-purchase (POP), and event/exhibition/screen display advertising

Supplementary notes

*Since 2019, event advertising expenditures have been added to the estimates.

100 Japanese yen equal 0.74 U.S. dollars or 0.70 euros as of December 2022.
Values have been rounded.

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