Promotional media advertising expenses in Japan 2014-2023

Sales promotion-related media advertising expenditure in Japan from 2014 to 2023

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Release date

February 2024



Survey time period

2014 to 2023

Special properties

sales promotional-related media advertising encompasses outdoor, transit, flyer, direct mail, free newspaper, point-of-purchase (POP), and event/exhibition/screen display advertising

Supplementary notes

*Since 2019, event advertising expenditures have been added to the estimates.
100 Japanese yen equal 0.67 U.S. dollars or 0.61 euros as of March 2024.
Values have been rounded.
Data prior to 2021 come from previous reports.

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