internet advertising expenditure reached a value of 2.71 trillion Japanese yen.
Internet advertising expenses in Japan grew by 21.4 percent in 2021 compared to the previous year. As a result, the Year-on-year change of internet advertising expenditure in Japan from 2012 to 2021
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Statistics on Digital advertising in Japan
Overview
6
- Premium Statistic Advertising expenses in Japan 2012-2021
- Premium Statistic Online advertising expenses in Japan 2012-2021
- Premium Statistic Online advertising expenses in Japan 2021, by type
- Premium Statistic Expenses on online advertising media in Japan 2012-2021
- Premium Statistic Expenses on online advertising media in Japan 2021, by transaction method
- Premium Statistic Expenses on online advertising media in Japan 2021, by category
Advertising categories
6
- Premium Statistic Paid search advertising expenses in Japan 2018-2021
- Premium Statistic Display advertising expenses in Japan 2018-2021
- Premium Statistic Online video ad expenditure Japan 2021-2026
- Premium Statistic Affiliate advertising expenses in Japan 2018-2021
- Premium Statistic Expenses on social advertising in Japan 2018-2021
- Premium Statistic Expenses on social advertising in Japan 2021, by ad category
Leading companies
6
- Premium Statistic Dentsu Group's global revenue 2014-2022
- Premium Statistic CyberAgent's net sales FY 2014-2022
- Premium Statistic Hakuhodo's revenue FY 2017-2021
- Premium Statistic Vector's net sales FY 2015-2022
- Premium Statistic GMO AD Partners' net sales FY 2016-2021
- Premium Statistic ValueCommerce's revenue FY 2012-2021
Usage of reporting tools
4
- Premium Statistic Leading ways of handling online advertisements among advertising companies Japan 2021
- Premium Statistic Leading reporting tools used by advertising companies for online ads Japan 2021
- Premium Statistic Share of ad companies who want to implement reporting tools for online ads Japan 2021
- Premium Statistic Leading features of reporting tools for online ads among ad companies Japan 2021
Digital advertising audience
6
- Premium Statistic Main channels of new brand discovery Japan Q3 2022
- Premium Statistic Main channels for online brand research Japan Q3 2022
- Premium Statistic Share of internet users who engage with digital marketing Japan Q3 2022, by activity
- Premium Statistic Situations in which people skip online video advertising Japan 2021
- Premium Statistic Awareness of tracking for internet advertisements Japan 2021
- Premium Statistic Opinion about tracking for internet advertisements Japan 2021
Further related statistics
15
- Internet advertising production costs in Japan 2012-2021
- Terrestrial TV advertising expenses in Japan 2012-2021
- Satellite TV advertising expenses in Japan 2012-2021
- Promotional media advertising expenses in Japan 2012-2021
- Advertising expenses annual growth in Japan 2012-2021
- Online video advertising year-on-year growth in Germany 2013-2015
- Digital share of advertising spending in Sweden 2012-2024
- Mobile advertising year-on-year growth in Germany 2013-2015
- Digital display advertising year-on-year growth in Germany 2008-2015
- Distribution of ad expenses on traditional media Japan 2021, by industry
- Search ad spend growth in France 2020-2021
- Ad expenses of the information and communications industry Japan 2012-2021
- Ad expenses of the finance and insurance industry Japan 2012-2021
- Growth in internet advertisement expenditure in MENA 2010-2024
- MEO market size in Japan 2019-2025
Further Content: You might find this interesting as well
Statistics
- Internet advertising production costs in Japan 2012-2021
- Terrestrial TV advertising expenses in Japan 2012-2021
- Satellite TV advertising expenses in Japan 2012-2021
- Promotional media advertising expenses in Japan 2012-2021
- Advertising expenses annual growth in Japan 2012-2021
- Online video advertising year-on-year growth in Germany 2013-2015
- Digital share of advertising spending in Sweden 2012-2024
- Mobile advertising year-on-year growth in Germany 2013-2015
- Digital display advertising year-on-year growth in Germany 2008-2015
- Distribution of ad expenses on traditional media Japan 2021, by industry
- Search ad spend growth in France 2020-2021
- Ad expenses of the information and communications industry Japan 2012-2021
- Ad expenses of the finance and insurance industry Japan 2012-2021
- Growth in internet advertisement expenditure in MENA 2010-2024
- MEO market size in Japan 2019-2025
Dentsu. (May 26, 2022). Year-on-year change of internet advertising expenditure in Japan from 2012 to 2021 [Graph]. In Statista. Retrieved April 01, 2023, from https://www.statista.com/statistics/313980/japan-digital-ad-spend-growth/
Dentsu. "Year-on-year change of internet advertising expenditure in Japan from 2012 to 2021." Chart. May 26, 2022. Statista. Accessed April 01, 2023. https://www.statista.com/statistics/313980/japan-digital-ad-spend-growth/
Dentsu. (2022). Year-on-year change of internet advertising expenditure in Japan from 2012 to 2021. Statista. Statista Inc.. Accessed: April 01, 2023. https://www.statista.com/statistics/313980/japan-digital-ad-spend-growth/
Dentsu. "Year-on-year Change of Internet Advertising Expenditure in Japan from 2012 to 2021." Statista, Statista Inc., 26 May 2022, https://www.statista.com/statistics/313980/japan-digital-ad-spend-growth/
Dentsu, Year-on-year change of internet advertising expenditure in Japan from 2012 to 2021 Statista, https://www.statista.com/statistics/313980/japan-digital-ad-spend-growth/ (last visited April 01, 2023)
Year-on-year change of internet advertising expenditure in Japan from 2012 to 2021 [Graph], Dentsu, May 26, 2022. [Online]. Available: https://www.statista.com/statistics/313980/japan-digital-ad-spend-growth/