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Change in digital advertising spending in Japan from 2015 to 2020

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Japan: digital ad spend growth 2015-2020 The timeline shows the annual growth rate of digital advertising spending in Japan in 2015, as well as a forecast until 2020. In 2015, the spending increased by 11 percent compared to 2014.
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Year-on-year change
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Year-on-year change
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Description Source More information
The timeline shows the annual growth rate of digital advertising spending in Japan in 2015, as well as a forecast until 2020. In 2015, the spending increased by 11 percent compared to 2014.
Show more
Release date
October 2016
Region
Japan
Survey time period
2014 and 2015
Special properties
includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets, and includes all the various formats of advertising on those platforms; excludes SMS, MMS and P2P messaging-based advertising
Supplementary notes
* Forecast.

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