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Organizational structures responsible for SMBs marketing activities in the U.S. 2017

Published by A. Guttmann, Oct 10, 2018
This statistic presents the organizational structures responsible for marketing activities of SMBs in the United States in 2017. According to the findings, 64 percent of respondents reported that the owner of the business executes all of the marketing efforts, while three percent of responding SMBs said they outsourced their marketing activities.

Organizational structures responsible for marketing activities of SMBs in the United States in 2017

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Sources

Release date

April 2018

Region

United States

Survey time period

2017

Number of respondents

2,700 respondents

Special properties

small and medium-sized businesses that participate in co-op or MDF funding programs

Supplementary notes

Question: "Who executes marketing for your business?"
Source did not provide an exact date of survey, rather only a year was provided.

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