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Organizational structures responsible for SMBs marketing activities in the U.S. 2017
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Organizational structures responsible for SMBs marketing activities in the U.S. 2017
Organizational structures responsible for marketing activities of SMBs in the United States in 2017
by A. Guttmann,
last edited
Oct 10, 2018
This statistic presents the organizational structures responsible for marketing activities of SMBs in the United States in 2017. According to the findings, 64 percent of respondents reported that the owner of the business executes all of the marketing efforts, while three percent of responding SMBs said they outsourced their marketing activities.
Organizational structures responsible for marketing activities of SMBs in the United States in 2017
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Description
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by A. Guttmann,
last edited
Oct 10, 2018
This statistic presents the organizational structures responsible for marketing activities of SMBs in the United States in 2017. According to the findings, 64 percent of respondents reported that the owner of the business executes all of the marketing efforts, while three percent of responding SMBs said they outsourced their marketing activities.
- Show sources information
- Show publisher information
- Release date
- April 2018
- Region
- United States
- Survey time period
- 2017
- Number of respondents
- 2,700 respondents
- Special properties
- small and medium-sized businesses that participate in co-op or MDF funding programs
- Supplementary notes
-
Question: "Who executes marketing for your business?"
Source did not provide an exact date of survey, rather only a year was provided.
Source
- Show sources information
- Show publisher information
- Release date
- April 2018
More information
- Region
- United States
- Survey time period
- 2017
- Number of respondents
- 2,700 respondents
- Special properties
- small and medium-sized businesses that participate in co-op or MDF funding programs
- Supplementary notes
-
Question: "Who executes marketing for your business?"
Source did not provide an exact date of survey, rather only a year was provided.
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Statistics on "SME marketing in the U.S."
- Overview
The most important statistics
- Organizational structures responsible for marketing activities of SMBs in the United States in 2017Organizational structures responsible for SMBs marketing activities in the U.S. 2017
- Small businesses marketing budgets in the United States in 2017U.S. small businesses: marketing spending 2017
- Leading marketing goals among SMBs in the United States in 2018Leading marketing objectives of SMBs in the U.S. in 2018
- Leading media and tactics planned to be used by SMBs for marketing purposes in the United States in 2018Planned use of selected marketing media and tactics by U.S. SMBs 2018
- Planned changes to spending on selected marketing and media channels according to SMBs in the United States in 2017SMBs planned spending changes on marketing & media channels in the U.S. 2017
- Weekly time spent on marketing efforts according to SMBs in the United States as of March 2017Weekly time spent on marketing according to U.S. SMBs 2017
- Leading media to which SMBs allocate the majority of their holiday advertising budgets in the United States as of August 2018U.S. SMBs allocating most of their holiday ad budgets to selected media 2018
- Perceived effectiveness of marketing efforts among SMBs in the United States from 2016 to 2018View on marketing effectiveness among U.S. SMBs 2016-2018
- Marketing tools
The most important statistics
- Number of marketing software products used regularly by SMBs in the United States as of September 2017Number of marketing software products used by U.S. SMBs 2017
- Leading activities for which SMBs use marketing automation software in the United States as of September 2017SMBs marketing application of automation software in the U.S. in 2017
- Leading tools used to track customer information according to SMBs in the United States as of September 2017Leading tools used to track customer information according to U.S. SMBs 2017
- Adoption of selected AI functionalities among SMBs in the United States as of September 2017SMBs adoption of selected AI functionalities in the U.S. 2017
- Digital marketing tactics
The most important statistics
- Share of small businesses investing in selected digital marketing channels in the United States in 2017Small businesses purchasing selected digital marketing channels in the U.S. 2017
- Share of SMB marketers who plan to increase the usage of selected content types worldwide as of January 2017SMB marketers who plan to increase the usage of selected content types worldwide 2017
- Does your company have a mobile app?U.S. small company mobile app adoption 2018
- Search engine optimization (SEO) activities of small businesses in the United States as of March 2017U.S. small businesses: SEO activities 2017
- Does your small business invest in pay-per-click (PPC) advertising?U.S. small businesses: PPC adoption 2017
- Leading channels to which SMBs allocate the majority of their holiday digital advertising budgets in the United States as of August 2018U.S. SMBs focusing holiday digital ad budgets to selected channels 2018
- Social media
The most important statistics
- Do you use social media marketing to promote your business?U.S. small businesses: social media marketing use 2017
- What are your social media marketing goals?U.S. businesses: social media marketing goals 2017
- Weekly time spent on social media marketing among small business in the United States as of February 2017U.S. small businesses: time spent on social media marketing 2017
- How much do you spend on social media ads per week?U.S. small businesses: social media advertising spending 2017
- Do you feel you are getting a positive return on investment from social media ads?U.S. small businesses: profitability of social media ads 2017
- Share of SMBs in the United States gaining customers via social posting from 2016 to 2018Share of SMBs in the U.S. gaining customers via social posting 2016-2018
- Traditional marketing tactics
The most important statistics
- Marketing implementation of trade fair visits among small to medium sized enterprise (SME) owners in the United States as of November 2016Trade fair visits marketing adoption among SMEs in the U.S. 2016
- Marketing implementation of out-of-home advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016Outdoor advertising adoption among SMEs in the U.S. 2016
- Marketing implementation of magazine advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016Magazine advertising adoption among SMEs in the U.S. 2016
- Share of local businesses using community sponsorship for advertising or promotion purposes in the United States as of 3rd quarter 2016U.S. SMBs: community sponsorship adoption 2016
- Share of local businesses using direct mail for advertising or promotion purposes in the United States as of 3rd quarter 2016U.S. SMBs: direct mail adoption 2016
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- Distribution of French influencers by age 2017
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Studies
- SME marketing in the U.S.
- Mobile marketing in the U.S.
- Influencer marketing
- Content marketing
- Twitter marketing
- B2B marketing
- E-mail marketing
- Digital marketing in the United Kingdom (UK)
- Digital marketing in Italy
- Instagram marketing and advertising
- Video advertising and marketing
- AI use in marketing
- Social media marketing
- Facebook marketing
- Trade show marketing
Statistics on "SME marketing in the U.S."
- Organizational structures responsible for marketing activities of SMBs in the United States in 2017
- Small businesses marketing budgets in the United States in 2017
- Leading marketing goals among SMBs in the United States in 2018
- Leading media and tactics planned to be used by SMBs for marketing purposes in the United States in 2018
- Planned changes to spending on selected marketing and media channels according to SMBs in the United States in 2017
- Weekly time spent on marketing efforts according to SMBs in the United States as of March 2017
- Leading media to which SMBs allocate the majority of their holiday advertising budgets in the United States as of August 2018
- Perceived effectiveness of marketing efforts among SMBs in the United States from 2016 to 2018
- Number of marketing software products used regularly by SMBs in the United States as of September 2017
- Leading activities for which SMBs use marketing automation software in the United States as of September 2017
- Leading tools used to track customer information according to SMBs in the United States as of September 2017
- Adoption of selected AI functionalities among SMBs in the United States as of September 2017
- Share of small businesses investing in selected digital marketing channels in the United States in 2017
- Share of SMB marketers who plan to increase the usage of selected content types worldwide as of January 2017
- Does your company have a mobile app?
- Search engine optimization (SEO) activities of small businesses in the United States as of March 2017
- Does your small business invest in pay-per-click (PPC) advertising?
- Leading channels to which SMBs allocate the majority of their holiday digital advertising budgets in the United States as of August 2018
- Do you use social media marketing to promote your business?
- What are your social media marketing goals?
- Weekly time spent on social media marketing among small business in the United States as of February 2017
- How much do you spend on social media ads per week?
- Do you feel you are getting a positive return on investment from social media ads?
- Share of SMBs in the United States gaining customers via social posting from 2016 to 2018
- Marketing implementation of trade fair visits among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Marketing implementation of out-of-home advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Marketing implementation of magazine advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Share of local businesses using community sponsorship for advertising or promotion purposes in the United States as of 3rd quarter 2016
- Share of local businesses using direct mail for advertising or promotion purposes in the United States as of 3rd quarter 2016
- Will your total marketing budget increase or decrease in the coming year?
- What steps are you taking to maximize the impact and value of marketing in the next 12 months?
- Leading brands among Millennials in Sweden in 2017, ranked by Word of Mouth score
- Number of employees in advertising and marketing agencies in Sweden from 1st quarter 2018 to 1st quarter 2019
- Leading brands among Millennials in Norway in 2017, ranked by Word of Mouth score
- Advertising expenditure for dialogue marketing in Germany from 2012 to 2018 (in billion euros)*
- Share of businesses planning to hire for marketing positions in the next 12 months in Canada as of March 2015
- To what extent do you agree with the statement: "I have a good understanding of the market in which my brand is active"?*
- Will your total marketing budget increase or decrease in the coming year?
- Which is the most critical business partner or business function you need to work with to make sure your digital marketing works?*
- Which ones of the following statements apply to you and your career as a marketer?*
- Areas accountable for content marketing in the United Kingdom (UK) in 2014
- Sales and marketing expenditure of Spy Optic worldwide in 2013 and 2014 (in million U.S. dollars)
- Advertising expenditure for dialogue marketing in Germany in 2017 and 2018, by segment (in billion euros)
- Advertising share of marketing spending in the United States from 2007 to 2016
- Leading brands among Millennials in Denmark in 2017, ranked by Word of Mouth score
- Level of confidence in marketing team's skills in the United States as of February 2018
- Leading methods of online businesses worldwide to market their goods internationally as of October 2018
- Distribution of influencers in France in 2017, according to age
- In your opinion, in the past five years has the marketing function increased in influence?
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