This chart shows statements about the marketing industry and the share of German marketers who agreed with them. The chart shows that 79 percent of German marketers felt that marketers need to be prepared to implement new technology to succeed.
Please indicate if you agree with the following statements about the state of the marketing industry.*
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Statistics on Advertising in Europe
Overview
6
- Premium Statistic Global advertising revenue 2014-2027
- Premium Statistic Global ad spend 2000-2024, by region
- Premium Statistic Europe's share of global ad spend 2021, by region
- Premium Statistic Advertising spending in Europe 2014-2021
- Premium Statistic Advertising spending in Europe 2021, by region
- Premium Statistic Most effective advertising markets in Europe 2021
Traditional Media
4
- Premium Statistic Advertising spend in Central and Eastern Europe 2017-2024, by medium
- Premium Statistic Advertising spending in Western Europe 2017-2024, by medium
- Premium Statistic Ad spend growth in Central and Eastern Europe 2017-2024, by medium
- Premium Statistic Ad spend growth in Western Europe 2017-2024, by type
Digital Media
5
- Premium Statistic Digital advertising spending in Europe 2006-2022
- Premium Statistic Digital ad spend in Europe 2021, by format
- Premium Statistic Largest digital advertising markets in Europe 2021
- Premium Statistic Fastest growing online advertising markets in Europe 2021
- Premium Statistic Digital advertising spending per capita in Europe 2021, by country
Leading Markets
8
- Premium Statistic Advertising spending in the United Kingdom (UK) 2010-2021
- Premium Statistic Advertising expenditure in the United Kingdom (UK) 2019-2021, by medium
- Premium Statistic Ad spending in Germany 2014-2021
- Premium Statistic Gross advertising volume of above-the-line media in Germany 2021
- Premium Statistic Ad spending of traditional & digital media France 2018-2022
- Premium Statistic Advertising investments in France 2021, by medium
- Premium Statistic Advertising spending in Spain 2018-2021
- Premium Statistic Advertising spending in Spain 2020-2021, by medium
Leading Advertisers
5
- Premium Statistic Largest advertisers in the UK 2020
- Premium Statistic Advertisers with highest advertising spending in Germany 2022
- Premium Statistic Highest spending advertisers in France 2020
- Premium Statistic Highest spending advertisers in Spain 2021
- Premium Statistic Highest spending advertisers in Italy 2020
Further related statistics
15
- Attitudes towards marketing/marketers according to European marketers 2016
- Attitudes towards marketing/marketers according to European marketers 2016
- Perceptions of an ideal marketer vs. self according to European marketers 2016
- Ability to keep up with change in marketing, according European marketers in 2015
- Need for hires by roles in marketing according to European marketers 2014 to 2016
- Level of confidence in marketing team's skills in the U.S. 2018
- Changes in personal approach to marketing according to German marketers 2015
- Annual incomes of the highest-paid marketing executives in the U.S. 2014
- The future of marketing according to marketers in Europe 2016
- Increase in marketing's influence according to European marketers 2015, by country
- Marketing's influence on company strategy according to European marketers 2014-2016
- Challenging trends and technologies in marketing according to European marketers 2016
- Driving forces of change in marketing according to European marketers in 2016
- Change in webinar attendance of marketers in the U.S. during COVID-19 2020
- Responsibility for communications programs in companies U.S. 2020
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Statistics
- Attitudes towards marketing/marketers according to European marketers 2016
- Attitudes towards marketing/marketers according to European marketers 2016
- Perceptions of an ideal marketer vs. self according to European marketers 2016
- Ability to keep up with change in marketing, according European marketers in 2015
- Need for hires by roles in marketing according to European marketers 2014 to 2016
- Level of confidence in marketing team's skills in the U.S. 2018
- Changes in personal approach to marketing according to German marketers 2015
- Annual incomes of the highest-paid marketing executives in the U.S. 2014
- The future of marketing according to marketers in Europe 2016
- Increase in marketing's influence according to European marketers 2015, by country
- Marketing's influence on company strategy according to European marketers 2014-2016
- Challenging trends and technologies in marketing according to European marketers 2016
- Driving forces of change in marketing according to European marketers in 2016
- Change in webinar attendance of marketers in the U.S. during COVID-19 2020
- Responsibility for communications programs in companies U.S. 2020
Adobe. (June 2, 2015). Please indicate if you agree with the following statements about the state of the marketing industry.* [Graph]. In Statista. Retrieved February 05, 2023, from https://www.statista.com/statistics/473700/attitudes-towards-marketing-marketers-germany/
Adobe. "Please indicate if you agree with the following statements about the state of the marketing industry.*." Chart. June 2, 2015. Statista. Accessed February 05, 2023. https://www.statista.com/statistics/473700/attitudes-towards-marketing-marketers-germany/
Adobe. (2015). Please indicate if you agree with the following statements about the state of the marketing industry.*. Statista. Statista Inc.. Accessed: February 05, 2023. https://www.statista.com/statistics/473700/attitudes-towards-marketing-marketers-germany/
Adobe. "Please Indicate If You Agree with The following Statements about The State of The Marketing Industry.*." Statista, Statista Inc., 2 Jun 2015, https://www.statista.com/statistics/473700/attitudes-towards-marketing-marketers-germany/
Adobe, Please indicate if you agree with the following statements about the state of the marketing industry.* Statista, https://www.statista.com/statistics/473700/attitudes-towards-marketing-marketers-germany/ (last visited February 05, 2023)
Please indicate if you agree with the following statements about the state of the marketing industry.* [Graph], Adobe, June 2, 2015. [Online]. Available: https://www.statista.com/statistics/473700/attitudes-towards-marketing-marketers-germany/