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New B2B marketing tactics to be used in the U.S. 2020

Published by A. Guttmann, Feb 26, 2021
In late 2020 B2B marketers in the United States were asked about the new tactics, strategies and channels they wanted to implement in 2021. According to 46 percent of respondents, account based marketing was on the top of their mind to include in their 2021 marketing efforts, and 41 percent said the same about video marketing.

New marketing tactics and channels planned to be explored according to B2B companies in the United States in 2020

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Sources

Release date

November 2020

Region

United States

Survey time period

2020

Supplementary notes

*Other includes CRM, digital marketing, social media marketing.
The source did not provide information on the exact date of survey or the sample size.

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