During a December 2020 survey carried out among U.S. advertisers, 41 percent of advertisers who were planning to use influencer marketing in their marketing strategies in the first half of 2021 stated that it would be more important in that period than it was before.
Change in importance of selected digital media types in marketing strategies in the United States in 1st half 2021
Characteristic
More important
Relatively the same
Less important
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
among 205 advertisers (46 percent marketer, 54 percent agency) / among advertisers who planned to use media types in the first half of 2021
Supplementary notes
Original question: "Thinking about the media types of your [company/main client] plans to use in the 1st half of 2021, will the importance of using each media type to achieve overall marketing goals be more, relatively the same or less than in the past?"
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Advertiser Perceptions. (April 28, 2021). Change in importance of selected digital media types in marketing strategies in the United States in 1st half 2021 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/245688/preferred-sources-for-marketing-and-advertising-in-the-us/
Advertiser Perceptions. "Change in importance of selected digital media types in marketing strategies in the United States in 1st half 2021." Chart. April 28, 2021. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/245688/preferred-sources-for-marketing-and-advertising-in-the-us/
Advertiser Perceptions. (2021). Change in importance of selected digital media types in marketing strategies in the United States in 1st half 2021. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/245688/preferred-sources-for-marketing-and-advertising-in-the-us/
Advertiser Perceptions. "Change in Importance of Selected Digital Media Types in Marketing Strategies in The United States in 1st Half 2021." Statista, Statista Inc., 28 Apr 2021, https://www.statista.com/statistics/245688/preferred-sources-for-marketing-and-advertising-in-the-us/
Advertiser Perceptions, Change in importance of selected digital media types in marketing strategies in the United States in 1st half 2021 Statista, https://www.statista.com/statistics/245688/preferred-sources-for-marketing-and-advertising-in-the-us/ (last visited September 01, 2024)
Change in importance of selected digital media types in marketing strategies in the United States in 1st half 2021 [Graph], Advertiser Perceptions, April 28, 2021. [Online]. Available: https://www.statista.com/statistics/245688/preferred-sources-for-marketing-and-advertising-in-the-us/