Major mobile app ads preferred by adults in the U.S. 2021

Published by Statista Research Department, Jan 10, 2023
In a survey conducted among adults in the United States in September 2021, it was found that 18 percent of respondents said they preferred banner ads in mobile apps. Similarly, 18 percent of adults preferred video ads. However, only seven percent of adults favored either full page or interactive ads in mobile apps.

Leading types of mobile app advertising preferred by adults in the United States as of September 2021

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Source

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InMobi
Release date

October 2021

Region

United States

Survey time period

September 22, 2021

Number of respondents

2,003 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question: "What type of mobile app ad do you prefer?"

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