Consumer feelings about shopping on Black Friday in key markets 2018

This statistic displays how consumers feel about shopping on Black Friday in selected countries, as of September 2018. According to a survey by McKinsey & Company, 39 percent of respondents in the United States reported that they were excited for Black Friday shopping, while in Canada only 27 percent of respondents stated similar feelings.

How consumers feel about shopping on Black Friday in selected countries as of September 2018

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Source

Release date

November 2018

Region

Worldwide

Survey time period

September 2018

Number of respondents

1,966 respondents

Age group

18-69 years

Method of interview

Online survey

Supplementary notes

Survey size sample distributions by country:
United States: n = 771; United Kingdom: n = 393; Germany: n = 393; Canada: n = 409
Figures may not sum up to 100 percent due to rounding.

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Statistics on "Online shopping in Italy "

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