Common mobile grocery shopping activities for Millennials U.S. 2018

This statistic depicts the results of a 2018 survey in which U.S. Millennials who owned a smartphone were asked about their in-store digital grocery shopping behaviors. In that year, 73 percent of Millennials with children used digital coupons on their smartphone when grocery shopping.

Top in-store digital grocery shopping behaviors among Millennials in the United States in 2018

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Release date

June 2018


United States

Survey time period

February 4-16, 2018

Number of respondents

347 respondents

Age group

18-37 years

Special properties

Smartphone users

Method of interview

Online survey

Supplementary notes

Millennials with kids n=130
Millennials without kids n=217

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Statistics on "Millennials in the U.S.: Grocery shopping behavior"

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