Hong Kong: most in-demand items on online purchase during coronavirus pandemic 2020

Online purchases surged during the coronavirus (COVID-19) pandemic in Hong Kong. According to a survey on online shopping behavior in Hong Kong conducted by Rakuten Insight in May 2020, almost half of the respondents who had purchased online said they had bought more food and groceries, as well as personal hygiene products such as toilet paper and masks. Dry food items were shopped most frequently online among all food products.

Share of respondents who increased online purchases during the coronavirus (COVID-19) pandemic in Hong Kong as of May 30, 2020, by product type

Characteristic	Share of respondents
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Release date

June 2020

More information

Region

Hong Kong

Survey time period

May 7 to 30, 2020

Number of respondents

3,580 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question:
What products did you purchase more frequently online/ on e-commerce sites during the COVID-19 pandemic, compared to before the pandemic? (more than one answer is allowed)

Figures may not add up to 100 percent due to rounding up.

The question was asked among 2,317 female and 1,263 male online shoppers.

The survey was conducted among
455 respondents aged 16 to 24 years,
1,289 respondents aged 25 to 34 years,
988 respondents aged 35 to 44 years,
520 respondents aged 45 to 54 years and
328 respondents aged 55 years and older.

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