Online advertising in the United States 2012

New insights into the beliefs of consumers and professional marketers

The report presents results of a survey carried out in October 2012 among U.S. consumer and professional marketers regarding advertising, with a focus on online advertising. The respondents were asked about favorite advertising media, about their use of social media marketing features and about their opinions on advertising effectiveness. Additionally, topics such as the role of marketing in business and content of ads discussed.
  • Language: English
  • Released: October 2012
Study included in Corporate Account only.
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