Facebook marketing

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Statista dossier on Facebook marketing

This dossier has been compiled to provide statistical information about Facebook marketing.

Table of contents

  • 1. Adoption
    • Social media marketers use for professional purposes worldwide 2017

    • Social media platforms used by marketers worldwide 2018

    • Most important social media platforms for marketers worldwide 2018

    • Use of Facebook as a marketing channel in the U.S. 2013-2016

    • Number of active advertisers on Facebook 2016-2018

    • Facebook ad adoption by U.S. businesses 2016, by industry

    • Usage of social media platforms for B2C content marketing in North America 2017

    • Social media used by B2B marketers in North America 2011-2017

    • U.S. SMBs Facebook marketing usage 2016

    • Social media platforms used by social influencers as of January 2018

  • 2. Budgets and investments
    • U.S. digital marketing spending growth 2014-2019, by segment

    • Change in digital ad spend in the U.S. 2016, by social media

    • Paid methods used for content distribution by B2B marketers in North America 2018

    • U.S. marketing channel investment priorities 2017

    • U.S. SMBs Facebook marketing usage 2016

    • U.S. health care companies: distribution of marketing budget 2017, by channel

    • CPC on Facebook in selected countries in Q4 2017

  • 3. Usage
    • Share of Facebook advertising campaign objectives worldwide 2018

    • Facebook reactions to brand posts 2017

    • Facebook reactions to brand posts 2017, by profile size

    • Leading Facebook brand post formats 2017

    • Facebook brand post content share 2016

    • Brand Facebook Messenger feature usage 2016, by vertical

    • Facebook: monthly video posts by brands 2017

    • Facebook video length of leading global news publishers 2017

    • Leading pre-bid solutions providers used by publishers in the U.S. 2017

    • Top advertising SDKs used by Android gaming and non-gaming apps 2017

  • 4. Cost & effectiveness
    • Facebook advertising CPM in selected countries worldwide as of March 2018

    • Facebook CPM growth worldwide 2017-2018

    • Facebook CPC growth worldwide 2017-2018

    • Average CPM of Facebook advertising campaigns 2018, by objective

    • Facebook: advertising metrics 2013-2017

    • Top digital publishers in the U.S. 2018, by audience

    • Most effective digital marketing tactics worldwide 2016

    • Effectiveness of Facebook marketing worldwide 2017

    • Effectiveness of B2C social media content marketing tactics in North America 2015

    • Brands: leaders in consumer engagement and expectations in the U.S. 2017

  • 5. Facebook ad revenue
    • Facebook: advertising revenue worldwide 2009-2017

    • Facebook: global mobile advertising revenue 2013-2021

    • Facebook: global video advertising revenue 2015-2021

    • Instagram: Facebook advertising revenue share 2015-2018

    • Facebook: U.S. vs non-U.S. advertising revenue worldwide 2014-2018

    • Digital display ad revenue in the U.S. 2016-2019, by company

    • U.S. mobile ad revenue share 2016-2019, by company

  • 6. Audience & customer engagament
    • Facebook: number of monthly active users worldwide 2008-2018

    • Facebook: distribution of global audiences 2018, by age and gender

    • Countries with biggest Facebook user share 2018

    • U.S. consumers who find Facebook advertising annoying 2017

    • U.S. consumers who find Facebook advertising helpful 2017

    • Social media usage for brand research among U.S. Facebook users 2016, by age group

    • Top platforms to engage with brand content among U.S. women 2016

    • Leading reasons to follow brands on social media worldwide 2016

    • U.S. consumer appreciation of personalized recommendations on selected platforms 2017

    • U.S. consumers frequently aware of sponsored content in selected media 2017

    • Brand actions causing unfollows on social media in the U.S. 2016

    • U.S. consumer willingness to receive selected ads via FB Messenger 2016, by age group

  • 7. Leader rankings
    • Facebook user engagement of leading publishers 2018

    • Most popular technology brands on Facebook 2018

    • Most popular product brands on Facebook 2018

    • Most popular retail brands on Facebook 2018

    • Facebook: number of fans of popular apparel brands 2018

    • Facebook: number of followers of popular beauty brands 2018

    • Top media publishers in the U.S. 2016, by Facebook referral traffic

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