Facebook marketing

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Statista dossier on Facebook marketing

This dossier has been compiled to provide statistical information about Facebook marketing.

Table of contents

  • 1. Facebook ad revenue
    • Facebook: advertising revenue worldwide 2009-2019

    • U.S. average AARPU of media companies and publishers 2016-2020

    • Facebook: global mobile advertising revenue 2012-2018

    • Facebook: global video advertising revenue 2015-2021

    • Instagram: Facebook U.S. advertising revenue share 2016-2021

    • Digital display ad revenue in the U.S. 2016-2019, by company

    • U.S. mobile ad revenue share 2016-2019, by company

  • 2. Adoption
    • Most important social media platforms for marketers worldwide 2019

    • Leading media owners in the U.S. 2019, by share of ad spend

    • Number of active advertisers on Facebook 2016-2020

    • Organic vs. paid social media used by B2B marketers in North America 2019

    • U.S. SMBs Facebook marketing usage 2016

    • Social media platforms used by social influencers as of January 2018

    • Leading social media used by small businesses for advertising in the U.S. 2019

    • Future use of social media among marketers worldwide by platform 2019

  • 3. Cost & effectiveness
    • Facebook CPM growth worldwide 2017-2018

    • Facebook CPC growth worldwide 2017-2018

    • Average CPM of Facebook advertising campaigns 2018, by objective

    • Facebook: advertising metrics 2013-2019

    • Most influential communication platforms according to global PR professionals 2019

    • Benefits of social media marketing worldwide 2019

    • Effectiveness of Facebook marketing worldwide 2017

    • Top digital publishers in the U.S. 2019, by audience

  • 4. Leader rankings
    • Facebook user engagement of leading publishers 2020

    • Most popular technology brands on Facebook 2018

    • Most popular product brands on Facebook 2020

    • Most popular retail brands on Facebook 2020

    • Facebook: number of fans of popular fashion brands 2020

    • Facebook: number of followers of popular beauty brands 2020

  • 5. Audience & customer engagement
    • Facebook: number of monthly active users worldwide 2008-2020

    • Facebook: distribution of global audiences 2020, by age and gender

    • Countries with biggest Facebook user share 2018

    • U.S. Facebook usage reasons 2019

    • Consumers in the U.S. who bought products they saw advertised on Facebook in 2018

    • Share of consumers who made big purchases influenced by advertising in the U.S. 2018

    • Millennial consumers who made big purchases influenced by advertising U.S. 2018

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