Facebook advertising and marketing

Statistics report on Facebook advertising and marketing

Facebook advertising and marketing

This report has been compiled to provide statistical information about Facebook advertising and marketing. It contains an overview with some key advertising figures as well as specific chapters on marketing usage and metrics. The report also includes information on brands and competitors, and, finally, it dives into the consumer side of Facebook.

Table of contents


  • Premium Statistic Social media ad spending worldwide 2019-2028, by device
  • Premium Forecast Ad spending of the Metaverse advertising industry 2022-2030
  • Premium Statistic Digital advertising market share of major companies worldwide 2023
  • Basic Statistic Digital advertising revenue of leading online companies 2012-2023
  • Basic Statistic Meta: annual advertising revenue worldwide 2009-2023
  • Premium Statistic Global Facebook advertising revenue 2017-2027
  • Premium Statistic Global IAP revenue of Facebook Messenger 2017-2023

Marketing usage

  • Premium Statistic Social media platforms used by marketers worldwide 2023
  • Premium Statistic Future use of social media among marketers worldwide 2023, by platform
  • Basic Statistic Average weekly Facebook brand posts 2023, by vertical
  • Basic Statistic Facebook brand post types 2014-2021

Metrics and engagement rates

  • Premium Statistic Facebook advertising CTR 2023, by industry
  • Premium Statistic Facebook advertising CPM 2023, by industry
  • Premium Statistic Facebook advertising CPC 2023, by industry
  • Premium Statistic Global Facebook pages fan engagement rate 2023, by type of post
  • Premium Statistic Facebook brand post engagement 2023, by vertical


  • Premium Statistic Leading brands worldwide 2023, by Social Index score
  • Premium Statistic Social media platforms with highest ROI worldwide 2023
  • Premium Statistic Brand value of the most valuable brands worldwide 2023
  • Basic Statistic Most popular Facebook fan pages globally 2023


  • Premium Statistic Leading media owners worldwide 2022, by ad revenue
  • Premium Statistic Most trusted brands worldwide 2022
  • Premium Statistic Social media platforms with highest ROI worldwide 2023
  • Premium Statistic Most valuable media brands 2023
  • Premium Statistic Share of social commerce buyers worldwide 2023, by country


  • Basic Statistic Global social networks ranked by number of users 2024
  • Premium Statistic Leading social media usage reasons worldwide 2023
  • Basic Statistic Facebook: number of daily active users worldwide 2011-2023
  • Basic Statistic Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2023
  • Basic Statistic Countries with the most Facebook users 2024
  • Basic Statistic Facebook: Countries with the highest Facebook reach 2024
  • Basic Statistic Facebook: distribution of global audiences 2024, by age and gender
  • Basic Statistic Total global visitor traffic to Facebook.com 2023

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