Facebook marketing

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Statista dossier on Facebook marketing

This dossier has been compiled to provide statistical information about Facebook marketing.

Table of contents

  • 1. Adoption
    • Social media platforms used by marketers worldwide 2016

    • Most important social media platforms for marketers worldwide 2016

    • Use of Facebook as a marketing channel in the U.S. 2013-2016

    • U.S. SMB digital presence and social media usage 2015

    • SMBs in the U.S. - social media usage 2014

    • Usage of social media platforms for B2C content marketing in North America 2016

    • Social media used by B2B marketers in North America 2011-2016

    • Social media used by nonprofit marketers in North America in 2015

  • 2. Budgets and investments
    • U.S. digital marketing spending growth 2014-2019, by segment

    • Paid advertising usage among B2B content marketers in North America 2016

    • Leading pay-per-click (PPC) channels for advertisers in the U.S. 2015

    • Marketing investment priorities in the U.S. 2015, by channel

    • Online marketing budget distribution in the U.S. 2014, by platform

    • U.S. SMBs Facebook marketing usage 2016

    • U.S. health care companies: distribution of marketing budget 2016, by channel

    • Marketing agencies: methods of charging clients 2014, by channel

  • 3. Usage
    • Share of videos posted to Facebook 2015, by platform

    • Average number of Facebook video interactions 2015, by platform

    • Super Bowl ads with a social media element in the U.S. 2012-2015

    • Share of brands posting daily on social media 2015

    • Number of social media posts per company per week 2015, by size

    • Number of social media posts per company per week 2015, by industry

    • Brand Facebook Messenger feature usage 2016, by vertical

  • 4. Effectiveness
    • Effectiveness of social media marketing worldwide 2015

    • Most effective digital marketing tactics worldwide 2016

    • Effectiveness of Facebook marketing worldwide 2016

    • Effectiveness of B2C social media content marketing tactics in North America 2015

    • Most effective social media for influence marketing in the U.S. 2016

    • Effectiveness ratings of B2C content marketing tactics in North America 2015

    • Brands: leaders in consumer engagement and expectations in the U.S. 2017

  • 5. Facebook ad revenue
    • Facebook: advertising revenue worldwide 2009-2016

    • Facebook: global mobile advertising revenue 2013-2021

    • Facebook: global video advertising revenue 2015-2021

    • Instagram: Facebook advertising revenue share 2015-2017

    • Facebook: U.S. vs non-U.S. advertising revenue worldwide 2014-2018

    • Digital display ad revenue in the U.S. 2016-2019, by company

    • U.S. mobile ad revenue share 2016-2019, by company

  • 6. Audience
    • Facebook: number of monthly active users worldwide 2008-2016

    • Facebook: global user age and gender distribution 2017

    • Countries with biggest Facebook user share 2015

    • Social media usage for brand research among U.S. Facebook users 2016, by age group

    • Top platforms to engage with brand content among U.S. women 2016

    • Attractiveness of a brand's social media page to consumers worldwide 2014

    • Reasons to connect with brands on social media in the U.S. 2015

    • Marketing communication channels preferred by U.S. consumers 2015, by age & gender

    • Product discovery channels in the U.S. 2015, by age & gender

    • Leading reasons to follow brands on social media worldwide 2016

    • Brand actions causing unfollows on social media worldwide 2016

  • Language: English
  • Released: October 2016
  • Source(s): Statista
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