Facebook marketing

The Statista dossier
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Statista dossier on Facebook marketing

Table of contents

  • 1. Overview
    • U.S. advertising revenues of social networks 2017-2021

    • Countries with the most Facebook users 2021

    • Countries with biggest Facebook reach 2021

    • Facebook: distribution of global audiences 2021, by gender

  • 2. Facebook ad revenue
    • Facebook: advertising revenue worldwide 2009-2020

    • Facebook: worldwide quarterly revenue 2010-2021, by segment

    • Instagram: Facebook U.S. advertising revenue share 2016-2021

    • U.S. Facebook advertising revenue 2019-2020

  • 3. Adoption
    • Leading media owners in the U.S. 2019, by share of ad spend

    • Number of active advertisers on Facebook 2016-2020

    • Organic vs. paid social media used by B2B marketers in North America 2020

    • Leading social media used by small businesses for advertising in the U.S. 2021

    • Future use of social media among marketers worldwide by platform 2020

  • 4. Cost & effectiveness
    • Top digital publishers in the U.S. 2019, by audience

    • Most influential communication platforms according to global PR professionals 2019

    • Benefits of social media marketing worldwide 2020

    • Facebook advertising CPM worldwide as of Q4 2019

    • Facebook advertising median CPC worldwide as of Q4 2019

  • 5. Brands' Facebook use
    • Leading Facebook brand post types 2014-2020

    • Share of live and pre-recorded brand video posts on Facebook 2014-2020

    • Leading Facebook posts by brands in the U.S. 2020, by engagement

    • Average daily Facebook brand posts 2019, by vertical

    • Facebook brand post engagement 2019, by vertical

    • Most engaging brand video format for Facebook posts 2020, by account size

  • 6. Leader rankings
    • Leading U.S. brands on Facebook 2020, by user engagement

    • Most popular product brands on Facebook 2020

    • Fan growth of the fastest-growing brands on Facebook 2021

    • Facebook user engagement of leading publishers 2020

    • Leading U.S. Facebook mobile advertisers in Q1 2020, by ad spend

    • Most popular retail brands on Facebook 2021

    • Facebook: number of fans of popular fashion brands 2021

    • Facebook: number of followers of popular beauty brands 2021

  • 7. Coronavirus impact
    • Global Facebook ads CPM due to COVID-19 in 2020

    • Global Facebook ads CPC due to COVID-19 in 2020

    • North American Facebook ads CPC due to COVID-19 in 2020

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