Digital advertising in Canada

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Statista dossier on digital advertising in Canada

This dossier has been compiled to provide statistical information about the digital advertising market in Canada.

Table of contents

  • 1. North America overview

    • Advertising spending in North America 2015-2020

    • North America: mobile display ad revenue 2012-2020

    • North America: in-app ad revenue 2012-2020

    • Mobile advertising revenue in North America 2016, by format

  • 2. Canada overview

    • Digital Market Outlook: digital advertising revenue in Canada 2015-2021, by format

    • Internet ad spending in Canada 2010-2019

    • Canada programmatic advertising spend 2017-2019

    • Canada: mobile internet advertising revenue 2006-2018

    • Mobile programmatic display ad spend in Canada 2014-2017

    • Canada: Google and Facebook advertising market share 2016

    • Leading paid search advertising categories in Canada 2016-2017, by ad spend

  • 3. Spending by formats & channels

    • Digital Market Outlook: digital advertising revenue in Canada 2015-2021, by format

    • Canada digital ad spend share 2014-2020, by format

    • Canada internet ad revenue 2008-2018, by type

    • Canada: display advertising spend 2017-2019

    • Digital outdoor ad spend in Canada 2014-2019

    • Online TV ad spend in Canada 2010-2019

    • E-mail advertising spending in Canada 2014-2020

    • Canada: social network advertising spend 2012-2017

  • 4. Marketer perspective & effectiveness

    • Canada digital marketing activity usage by businesses 2014-2016

    • Canada: highest digital media spend increase 2015, by format

    • Digital marketing activities contributing to success in Canada 2014-2016

    • Branded content advertising CTR in Canada Q1 2015- Q2 2016

    • In-app vs. mobile web ad spend Q3 2017, by country

    • Canada share of websites using AdChoices icon in 2016

  • 5. Consumption & perception

    • Ad impressions reaching young target audiences in Canada 2018

    • Average time spent with branded content advertising in Canada Q1 2015- Q2 2016

    • Preferred online advertising formats 2016

    • Preferred online advertising formats 2016, by age

    • Canadians who think online advertising is an invasion of privacy 2018

    • Canada: number of complaints received about advertising 2018, by medium

    • Leading factors increasing trust in influencer content in Canada 2018

    • Consumer awareness and familiarity with the AdChoices icon in Canada 2016-2017

    • Canadians who prefer ad-supported free online content in Canada 2017

  • 6. Adblocking

    • Canadians blocking digital ads 2018, by device

    • Adblocking rates in Canada 2017, by region

    • Adblocking incidence rate in Canada 2017, by content category

    • Adblocking rates in Canada 2017, by gender and age

    • Monthly adblocking rates in Canada 2016-2017

    • Display ad market value vs. ad blocking losses in Canada 2016-2017

    • E-commerce market revenue vs. ad blocking losses in Canada 2017

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