Digital advertising in Canada

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Statista Dossier on digital advertising in Canada

This dossier has been compiled to provide statistical information about the digital advertising market in Canada.

Table of contents

  • 1. Ad market overview
    • Advertising spending in the world's largest ad markets 2019

    • Advertising revenue in Canada 2012-2023

    • Canada advertising spending change 2015-2021

    • Advertising spending share in Canada 2017-2023, by medium

    • Government of Canada: advertising spending 2019, by medium

  • 2. Digital ad market overview
    • Largest digital ad markets worldwide 2020

    • Digital ad spend in Canada 2019-2024

    • Share of digital in ad spend in Canada 2015-2024

    • Canada internet ad revenue 2019, by category

    • Key figures on ad fraud in Canada 2019

  • 3. Formats
    • Digital ad spend share in Canada 2019, by format

    • Digital ad spend growth in Canada 2020, by format

    • Canada: search advertising revenue 2015-2019

    • GoogleAds average monthly CPC in Canada 2020, by industry

    • Canada: display advertising revenue 2015-2019

    • Canada: internet video advertising revenue 2015-2019

    • Canada: internet classified/directories advertising revenue 2015-2019

    • Digital Market Outlook: digital classifieds ad spend Canada 2017-2024, by category

  • 4. Mobile
    • Digital ad spend in Canada 2019, by device

    • Mobile advertising spending in Canada 2016-2021

    • Mobile ad spend in Canada 2018-2025, by format

    • Countries with highest mobile ad spend share 2020

    • Leading mobile ad markets worldwide 2020, by ad spend growth

    • Canada: mobile daily newspaper advertising revenue 2015-2019

    • Leading Facebook mobile advertisers in Canada in Q1 2020, by impressions

  • 5. Programmatic
    • Share of programmatic in display ad spend 2020, by country

    • Programmatic digital display ad spend in Canada 2016-2021

    • Maple Network Exchange - key data 2020

  • 6. Consumer perspective
    • Locations of coming across advertisements in Canada 2020

    • Attitudes towards online advertising in Canada 2020

    • Canadian consumer opinions about online advertising 2019

    • Trust in advertising in Canada 2020, by medium

    • Consumers comfortable with brand communications via digital channels Canada 2018-2019

    • Engagement with ads placed in high quality content worldwide in 2019, by country

    • Time spent with media in Canada 2018-2022, by medium

    • Media ad spend vs. time spent in Canada 2019

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