Digital advertising in Canada

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Statista dossier on digital advertising in Canada

This dossier has been compiled to provide statistical information about the digital advertising market in Canada.

Table of contents

  • 1. North America overview
    • Advertising spending in North America 2015-2020

    • North America: mobile display ad revenue 2012-2020

    • North America: in-app ad revenue 2012-2020

    • Mobile advertising revenue in North America 2016, by format

  • 2. Canada overview
    • Digital Market Outlook: digital advertising revenue in Canada 2015-2021, by format

    • Internet ad spending in Canada 2010-2019

    • Canada total mobile advertising volume 2007-2015

    • Mobile programmatic display ad spend in Canada 2014-2017

    • Canada: video gaming advertising revenue 2009-2015

  • 3. Spending by formats & channels
    • Digital Market Outlook: digital advertising revenue in Canada 2015-2021, by format

    • Canada digital ad spend share 2014-2020, by format

    • Canada internet ad revenue 2008-2016, by type

    • Digital outdoor ad spend in Canada 2014-2019

    • Online TV ad spend in Canada 2010-2019

    • E-mail advertising spending in Canada 2014-2020

    • Canada: social network advertising spend 2012-2017

  • 4. Marketer perspective & effectiveness
    • Canada digital marketing activity usage by businesses 2014-2016

    • Canada: priority of mobile marketing activities 2014-2015

    • Canada: highest digital media spend increase 2015, by format

    • Digital marketing activities contributing to success in Canada 2014-2016

    • Canada: advantages of digital video advertising 2015

    • Canada: success metrics of digital video campaigns 2015

    • Canada: marketing channels believed to have highest ROI 2014-2015, by activity

    • Branded content advertising CTR in Canada Q1 2015- Q2 2016

    • Canada programmatic video ad viewability Q1 2014 - Q3 2015

    • Canada marketing e-mail open rates 2009-2014

    • Canada e-mail marketing CTR 2009-2014

  • 5. Consumption & perception
    • Average time spent with branded content advertising in Canada Q1 2015- Q2 2016

    • Preferred online advertising formats 2016

    • Preferred online advertising formats 2016, by age

    • Canada online video advertising perception 2013-2015

    • Canada: perception of online ad trustworthiness 2015, by age

    • Canada: reasons for lack of trust in online ads 2015

    • Share of Canadian digital buyers purchasing via sponsored links 2015, by age

    • Share of Canadian digital buyers purchasing via sponsored links 2015, by gender

    • Canada company e-mail list subscription reasons 2015

    • Canada: number of complaints received about advertising 2017, by medium

  • 6. Adblocking
    • Adblocking software or apps usage in Canada 2017, by device

    • Adblocking rates in Canada 2017, by region

    • Adblocking incidence rate in Canada 2017, by content category

    • Canada: desktop adblocking rates 2015, by age

    • Adblocking rates in Canada 2017, by gender and age

    • Monthly adblocking rates in Canada 2016-2017

  • Language: English
  • Released: March 2017
  • Source(s): Statista
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