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Media spending worldwide 2014-2022

It is calculated that between 2018 and 2022 global advertising spending will increase by more than 160 billion U.S dollars, reaching close to 790 billion by the end of that period. The expenditures will remain positive, however sources predict the ad market will slow down in the coming years with growth figures dropping to under five percent.

Fastest and slowest growing ad markets

The ad market is a very volatile one, dependent on many external factors. Most commonly, developing countries will exhibit higher growth than developed countries. Political situations can also influence advertising expenditure levels, especially when censorship is in place. Between 2018 and 2021 it is expected that Uzbekistan, Ukraine, India, Panama and Vietnam will be the fastest growing ad markets, with major media expenditure growth surpassing 40 percent, and in the case of Uzbekistan – 65 percent. On the other side of the spectrum, Qatar, Oman, Saudi Arabia, Kuwait and Bahrain will show similar results but in the negative. Spending in Qatar is projected to decrease by 62 percent in the same time period.

Global advertising spending from 2014 to 2022

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Sources

Release date

July 2018

Region

Worldwide

Survey time period

2014 to 2017

Special properties

includes digital (desktop/laptop, mobile and other internet-connected devices), directories, magazines, newspapers, out-of-home, radio and TV

Supplementary notes

* Forecast. Figures for periods prior to 2017 come form previous reporting.

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Statistics on "Advertising in India"

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