Global advertising spending from 2014 to 2021 (in billion U.S. dollars)

Media spending worldwide 2014-2021 This graph depicts the global advertising spending from 2014 to 20121. In 2017, media spending worldwide was estimated to exceed 584 billion U.S. dollars. The source projected it would further grow to 757.44 billion by 2021. Television is the second largest ad medium worldwide. In 2017, it accounted for 34 percent of the ad spend. That year, the largest ad market was the United States with 197.5 billion U.S. dollars in ad spending, followed by China and Japan.
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Spending in billion U.S. dollars
2014488.48
2015513.56
2016545.76
2017*584.14
2018*630.59
2019*682.89
2020*722.35
2021*757.44
Spending in billion U.S. dollars
2014488.48
2015513.56
2016545.76
2017*584.14
2018*630.59
2019*682.89
2020*722.35
2021*757.44
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Description Source More information
This graph depicts the global advertising spending from 2014 to 20121. In 2017, media spending worldwide was estimated to exceed 584 billion U.S. dollars. The source projected it would further grow to 757.44 billion by 2021. Television is the second largest ad medium worldwide. In 2017, it accounted for 34 percent of the ad spend. That year, the largest ad market was the United States with 197.5 billion U.S. dollars in ad spending, followed by China and Japan.
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Release date
October 2017
Region
Worldwide
Survey time period
2014 to 2016
Special properties
includes digital (desktop/laptop, mobile and other internet-connected devices), directories, magazines, newspapers, out-of-home, radio and TV
Supplementary notes
* Forecast. Figures for periods prior to 2016 come form previous reporting.
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