About This Statistic
This graph depicts the global advertising spending in 2014 and 2015 and a forecast until 2020. In 2017, ad expenditure worldwide is expected to exceed 591 billion U.S. dollars. The source projected it would further grow to 724.1 billion by 2020. Television is the largest ad medium worldwide. In 2016, it accounted to 35.5 percent of the ad spend. The largest ad market was the United States with 190.8 billion U.S. dollars in ad spending, followed by China and Japan.