Global advertising spending from 2014 to 2020 (in billion U.S. dollars)

Advertising spending worldwide 2014-2020 This graph depicts the global advertising spending in 2014 and 2015 and a forecast until 2020. In 2017, ad expenditure worldwide is expected to exceed 591 billion U.S. dollars. The source projected it would further grow to 724.1 billion by 2020. Television is the largest ad medium worldwide. In 2016, it accounted to 35.5 percent of the ad spend. The largest ad market was the United States with 190.8 billion U.S. dollars in ad spending, followed by China and Japan.
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Spending in billion U.S. dollars
2014488.48
2015513.56
2016*550.51
2017*591.07
2018*642.86
2019*687.19
2020*724.06
Spending in billion U.S. dollars
2014488.48
2015513.56
2016*550.51
2017*591.07
2018*642.86
2019*687.19
2020*724.06
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Description Source More information
This graph depicts the global advertising spending in 2014 and 2015 and a forecast until 2020. In 2017, ad expenditure worldwide is expected to exceed 591 billion U.S. dollars. The source projected it would further grow to 724.1 billion by 2020. Television is the largest ad medium worldwide. In 2016, it accounted to 35.5 percent of the ad spend. The largest ad market was the United States with 190.8 billion U.S. dollars in ad spending, followed by China and Japan.
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Release date
October 2016
Region
Worldwide
Survey time period
2014 and 2015
Special properties
includes digital (desktop/laptop, mobile and other internet-connected devices), directories, magazines, newspapers, out-of-home, radio and TV
Supplementary notes
* Forecast. Figure for 2014 comes from an earlier publication.

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