Instagram advertising and marketing

Statistics report on Instagram advertising and marketing

Instagram advertising and marketing

This report has been compiled to provide statistical information about Instagram advertising and marketing worldwide. It contains chapters on the platform's usage, facts on metrics, insights on both competitors and users, as well as a section devoted specifically to Instagram influencers.

Table of contents


  • Premium Statistic Social media ad spending worldwide 2019-2028, by device
  • Premium Forecast Largest social media advertising markets worldwide 2022
  • Premium Statistic Instagram Stories ad revenue worldwide 2019-2023


  • Premium Statistic Social media platforms used by marketers worldwide 2023
  • Premium Statistic Most important social media platforms for marketers worldwide 2023
  • Premium Statistic Future use of social media among marketers worldwide 2023, by platform
  • Premium Statistic Video platforms used for marketing purposes worldwide 2023
  • Premium Statistic Top Instagram marketing goals worldwide 2022


  • Premium Statistic Instagram: brand value 2020-2023
  • Basic Statistic Total global visitor traffic to 2023
  • Basic Statistic Average weekly Instagram brand posts 2023, by vertical
  • Premium Statistic Average price per post of Instagram influencers worldwide 2023, by followers
  • Premium Statistic Average fraud rates of Instagram influencers 2019-2023

Successful brands

  • Premium Statistic Leading brands on Instagram worldwide 2022, by influencers
  • Premium Statistic Leading brands on Instagram worldwide 2022, by number of likes
  • Premium Statistic Ad spend of top creator brands worldwide 2022


  • Basic Statistic Global social networks ranked by number of users 2024
  • Premium Statistic Most valuable media & entertainment brands worldwide 2023
  • Premium Statistic Strongest media brands worldwide 2023
  • Basic Statistic Fastest growing brands worldwide 2023


  • Basic Statistic Instagram accounts with the most followers worldwide 2024
  • Premium Statistic Most-followed virtual creators on Instagram worldwide 2022
  • Premium Statistic Global distribution of Instagram influencers in 2023, by number of followers
  • Premium Statistic Share of Instagram influencers worldwide 2023, by category
  • Premium Statistic Virtual creators on Instagram 2022, by industry
  • Premium Statistic Engagement rates among global IG influencers 2022-2023, by profile size
  • Premium Statistic Share of fraudulent Instagram influencers worldwide 2022-2023, by number of followers
  • Premium Statistic EMV of Instagram influencer posts worldwide in 2022, by followers


  • Basic Statistic Instagram: number of global users 2020-2025
  • Premium Statistic Instagram: countries with the highest audience reach 2024
  • Basic Statistic Instagram: distribution of global audiences 2024, by age and gender
  • Basic Statistic Instagram: favorite types of posts for global users 2023
  • Premium Statistic Global Instagram follower engagement rate 2024, by type of post

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