Instagram marketing and advertising

The Statista dossier
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Statista dossier on Instagram marketing and advertising

This dossier has been compiled to provide statistical information about Instagram marketing and advertising worldwide and in the Untied States.

Table of contents

  • 1. Overview
    • Instagram: number of global users 2016-2023

    • Countries with biggest Instagram reach 2021

    • Instagram: distribution of global audiences 2021, by age and gender

    • Instagram user share in the United States 2021, by age group

    • Instagram user share in the United States 2021, by gender

    • Instagram ad revenues in the U.S. 2018-2021

    • Countries with the highest Instagram influencer engagement 2020

    • Countries with lowest Instagram influencer engagements 2020

    • Popular Instagram influencer topics worldwide 2020, by daily follower growth

    • Global influencer marketing spending on IG impacted by COVID-19 Q1 2019 - Q1 2020

  • 2. Marketing use & strategies
    • U.S. average AARPU of media companies and publishers 2016-2020

    • Social media platforms used by marketers worldwide 2020

    • Most important social media platforms for marketers worldwide 2020

    • Most effective ad formats on Instagram worldwide 2019

    • Future use of social media among marketers worldwide by platform 2020

    • U.S. retail marketers seeing the best ROAS form social ads 2019, by platform

  • 3. Influencer marketing
    • Instagram influencer market size 2017-2020

    • Global Instagram influencer marketing spending 2013-2020

    • Countries with the highest Instagram influencer engagement 2020

    • Monthly spending on IG influencer marketing worldwide 2019

    • Monthly number of sponsored stories and posts on IG worldwide in 2019

    • Share of influencers posting sponsored content on Instagram 2019, by gender

    • Share of influencers posting sponsored content on Instagram 2019, by age

  • 4. Brand perspective
    • Global reach rate of brand Instagram stories 2018-2019, by account size

    • Average daily Instagram brand posts 2019, by vertical

    • Average number of IG stories posted by brands per month 2020, by account size

    • Retention rate of IG stories posted by brands 2020, by daily post volume

  • 5. Consumer perspective
    • Popular Instagram influencer topics worldwide 2020, by daily follower growth

    • Unpopular Instagram influencer topics worldwide 2020, by daily follower decrease

    • Global Instagram follower engagement rate 2021, by type of post

    • U.S. teen and young adult favorite platforms for following influencers 2019

    • U.S. users who have purchased directly through Instagram 2019

  • 6. Rankings
    • Leading U.S. brands on Instagram 2020, by user engagement

    • Fastest-growing English-language influencers on Instagram 2020

    • Instagram: number of followers of popular luxury brands 2019

    • Instagram post value of the most-followed fashion and beauty influencers 2020

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