Instagram marketing and advertising

The Statista dossier
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Statista dossier on Instagram marketing and advertising

This dossier has been compiled to provide statistical information about Instagram marketing and advertising worldwide and in the Untied States.

Table of contents

  • 1. Overview
    • Instagram: number of global users 2016-2022

    • Countries with biggest Instagram reach 2020

    • Instagram: distribution of global audiences 2020, by age and gender

    • Daily active users of Instagram Stories 2019

    • Instagram user share in the United States 2020, by age group

    • Instagram user share in the United States 2020, by gender

  • 2. Marketing use & strategies
    • Share of Instagram sponsored content 2018, by type

    • Global sponsored Instagram posts 2018, by vertical

    • U.S. average AARPU of media companies and publishers 2016-2020

    • CPC on Instagram ads in selected countries in Q4 2017

    • Social media platforms used by marketers worldwide 2019

    • Most important social media platforms for marketers worldwide 2019

    • Future use of social media among marketers worldwide by platform 2019

    • U.S. retail marketing budget share spent on selected publishing platforms 2018

  • 3. Influencer marketing
    • Instagram influencer market size 2017-2020

    • Global Instagram influencer marketing spending 2013-2020

    • Leading countries in Instagram influencer marketing 2017, by sponsored posts

    • Active Instagram influencers share 2013-2018, by number of followers

    • Share of influencers posting sponsored content on Instagram 2019, by gender

    • Share of influencers posting sponsored content on Instagram 2019, by age

  • 4. Rankings
    • Instagram: most-engaged publishers 2018

    • Leading U.S. brands on Instagram 2018, by user engagement

    • Instagram post value of the most-followed fashion and beauty influencers 2019

    • Fastest-growing English-language influencers on Instagram 2020

    • Instagram: number of followers of popular luxury brands 20189

    • Most visible brands on Twitter worldwide 2018

    • Most visible industries on social media worldwide 2018

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