Twitter marketing

The Statista dossier
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Statista dossier on Twitter marketing and advertising worldwide

This dossier has been compiled to provide statistical information about Twitter marketing and advertising worldwide.

Table of contents

  • 1. Overview
    • Top digital publishers in the U.S. 2018, by audience

    • Top digital publishers in the U.S. 2018, by user reach

    • Market capitalization of the largest U.S. internet companies 2018

    • Twitter: annual revenue 2010-2017, by segment

    • Most important social media platforms for marketers worldwide 2018

  • 2. Audience
    • Global social networks ranked by number of users 2018

    • Twitter: number of worldwide users 2014-2020

    • Twitter: regional user distribution 2012-2018

    • Countries with the most Twitter users as of October 2018

    • Twitter: distribution of global audiences 2018, by gender

    • Twitter usage reach in the United States 2018, by age group

  • 3. Marketing use
    • Social media platforms used by marketers worldwide 2018, by target group

    • Social media marketers use for professional purposes worldwide 2017

    • Social media used in client campaigns by U.S. ad agencies 2017

    • Corporate social media usage of Inc. 500 companies 2017

    • Twitter: average monthly tweets by brand profiles 2017

    • Future use of social media among marketers worldwide by platform 2018

  • 4. Effectiveness
    • Twitter median CTR worldwide Q1 2017- Q1 2018

    • Year-on-year site visit growth via U.S. social networks 2018

    • Average daily Twitter brand retweets 2018, by vertical

    • Twitter: monthly brand profile follower growth 2017

    • Twitter brand posts replies and mention rate 2017

  • 5. Advertising
    • Twitter's advertising revenue worldwide 2014-2018

    • U.S. net digital ad revenue 2016-2019, by company

    • Twitter: global mobile internet advertising revenue 2014-2018

    • U.S. mobile ad revenue share 2016-2019, by company

    • U.S. Twitter social network advertising revenue share 2015-2018

    • U.S. Twitter mobile advertising revenue 2015-2018

    • Twitter ad engagement change Q3 2014 - Q3 2018

    • Twitter median CPM worldwide Q1 2017- Q1 2018

    • Twitter median CPC worldwide Q1 2017- Q1 2018

  • 6. Leader rankings
    • Most-followed brands on Twitter 2018

    • Leading U.S. brands on Twitter 2017, by user engagement

    • Most-followed retailers and consumer merchandise brands on Twitter 2018

    • Most-followed beauty brands on Twitter 2018

    • Most-followed apparel brands on Twitter 2018

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