Twitter marketing

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Statista dossier on Twitter marketing and advertising

This dossier has been compiled to provide statistical information about Twitter marketing and advertising worldwide.

Table of contents

  • 1. Overview

    • Market capitalization of the largest U.S. internet companies 2021

    • Top digital publishers in the U.S. 2019, by audience

    • Top digital publishers in the U.S. 2019, by user reach

    • Twitter: annual revenue 2010-2020, by segment

    • Most important social media platforms for marketers worldwide 2021

    • Organic vs. paid social media used by B2B marketers in the U.S. & Canada 2020

    • Leading social media used by small businesses for advertising in the U.S. 2021

  • 2. Audience

    • Global social networks ranked by number of users 2021

    • Countries with the most Twitter users 2021

    • Twitter: distribution of global audiences 2021, by gender

    • Twitter: distribution of global audiences 2021, by age group

    • Twitter: number of monthly active users 2010-2019

    • Twitter: number of monthly active international users 2010-2019

  • 3. Marketing use

    • Social media platforms used by marketers worldwide 2021, by target group

    • Average daily Twitter brand posts 2017-2019

    • Average daily Twitter brand posts 2019, by vertical

    • Future use of social media among marketers worldwide 2021, by platform

  • 4. Effectiveness

    • Twitter: number of monetizable daily active users worldwide 2017-2021

    • Twitter: number of monetizable daily active U.S. users 2017-2021

    • Year-on-year site visit growth via U.S. social networks 2019

    • Twitter brand post engagement 2019, by vertical

    • Most effective ad formats on Twitter worldwide 2019

    • Most influential communication platforms according to global PR professionals 2019

  • 5. Advertising

    • Twitter ad engagement growth 2014-2021

    • Twitter median CPM worldwide 2017-2020

    • Twitter median CPC worldwide 2017-2020

    • Twitter median CTR worldwide 2017-2020

    • Twitter: annual ad spend 2014-2020

  • 6. Leader rankings

    • Global Twitter mentions of leading brands 2019, by type

    • Leading U.S. brands on Twitter 2020, by user engagement

    • Most visible brands on Twitter worldwide 2019

    • Twitter: number of followers of popular luxury brands 2020

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