Twitter marketing

The Statista dossier
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Statista dossier on Twitter marketing and advertising worldwide

This dossier has been compiled to provide statistical information about Twitter marketing and advertising worldwide.

Table of contents

  • 1. Overview
    • Top digital publishers in the U.S. 2017, by audience

    • Top digital publishers in the U.S. 2017, by user reach

    • Social ad revenue worldwide 2016, by company

    • Market capitalization of the largest U.S. internet companies 2017

    • Twitter: annual revenue 2010-2016, by segment

  • 2. Audience
    • Global social networks ranked by number of users 2017

    • Twitter: number of worldwide users 2014-2020

    • Twitter: regional user distribution 2012-2018

    • Twitter: distribution of U.S. users 2016, by age

    • Top platforms to engage with brand content among U.S. women 2016

    • Twitter: monthly brand profile follower growth 2016-2017

    • Twitter brand posts replies and mention rate 2017

  • 3. Marketing use
    • Social media platforms used by marketers worldwide 2017, by target group

    • Social media marketers use for professional purposes worldwide 2017

    • Social media used in client campaigns by U.S. ad agencies 2017

    • Corporate social media usage of Fortune 500 companies 2016

    • U.S. SMBs: Twitter marketing adoption 2016

    • Future use of social media among marketers worldwide by platform 2017

    • Twitter: average monthly tweets by brand profiles 2016-2017

    • Twitter: average monthly tweets by brand profiles 2017, by profile size

  • 4. Effectiveness
    • Business discovery methods on Twitter worldwide 2016

    • Actions taken after discovering businesses on Twitter worldwide 2016

    • Most effective social media for influence marketing in the U.S. 2016

    • Effectiveness of B2C social media content marketing tactics in North America 2015

    • Average earnings for Twitter influencer posts 2016, by number of followers

    • U.S. SMBs: Twitter marketing ROI 2016

    • Leading social media e-commerce referrers in North America 2016

  • 5. Advertising
    • Twitter's advertising revenue worldwide 2014-2018

    • U.S. net digital ad revenue 2016-2019, by company

    • Twitter: global mobile internet advertising revenue 2014-2018

    • U.S. mobile ad revenue share 2016-2019, by company

    • U.S. Twitter social network advertising revenue share 2015-2018

    • U.S. Twitter mobile advertising revenue 2015-2018

    • Twitter ad engagement change Q3 2014 -Q3 2017

  • 6. Leader rankings
    • Most-followed brands on Twitter 2017

    • Leading U.S. brands on Twitter 2016, by user engagement

    • Most-followed retailers and consumer merchandise brands on Twitter 2017

    • Most-followed beauty brands on Twitter 2017

    • Most-followed apparel brands on Twitter 2017

  • Language: English
  • Released: 2017
  • Source(s): Statista
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