Twitter marketing

The Statista dossier
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Statista dossier on Twitter marketing and advertising worldwide

This dossier has been compiled to provide statistical information about Twitter marketing and advertising worldwide.

Table of contents

  • 1. Overview
    • Social media platforms used by marketers worldwide 2017

    • Future use of social media among marketers worldwide by platform 2017

    • Market capitalization of the largest U.S. internet companies 2017

    • Twitter: annual revenue 2010-2016, by segment

  • 2. Audience
    • Global social networks ranked by number of users 2017

    • Twitter: number of worldwide users 2014-2020

    • Twitter: regional user distribution 2012-2018

    • Twitter: distribution of U.S. users 2016, by age

  • 3. Use & successful application
    • Average number of weekly brand posts on social media in the U.S. 2015

    • U.S. Millennials: Facebook and Twitter usage reasons 2015

    • Twitter ad visibility according to U.S. Twitter users 2015

    • Twitter ad relevance according to U.S. users 2015

    • Most-followed brands on Twitter 2017

    • Most-followed retailers and consumer merchandise brands on Twitter 2017

    • Most-followed beauty brands on Twitter 2017

    • Most-followed apparel brands on Twitter 2017

  • 4. Effectiveness
    • Business discovery methods on Twitter worldwide 2016

    • Actions taken after discovering businesses on Twitter worldwide 2016

    • Top digital publishers in the U.S. 2017, by audience

    • Most effective social media for influence marketing in the U.S. 2016

    • User interaction with brand posts on social media in the U.S. 2015

    • Effectiveness of B2C social media content marketing tactics in North America 2015

    • Average earnings for Twitter influencer posts 2016, by number of followers

  • 5. Advertising
    • Twitter's advertising revenue worldwide 2014-2018

    • Twitter: global mobile internet advertising revenue 2014-2018

    • U.S. mobile ad revenue share 2016-2019, by company

    • U.S. Twitter social network advertising revenue share 2015-2018

    • U.S. Twitter mobile advertising revenue 2015-2018

    • Twitter: U.S. desktop advertising revenue 2012-2015

    • Quarterly Twitter ad engagement change 2015

    • Leading Twitter ad formats in the U.S. 2013-2014

  • Language: English
  • Released: October 2016
  • Source(s): Statista
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