Twitter marketing

The Statista dossier
  • Detailed references
  • Editorially prepared
  • Download as PDF / PPT

Statista dossier on Twitter marketing and advertising worldwide

This dossier has been compiled to provide statistical information about Twitter marketing and advertising worldwide.

Table of contents

  • 1. Overview
    • Social media platforms used by marketers worldwide 2016

    • Future use of social media among marketers worldwide by platform 2016

    • Market capitalization of the largest U.S. internet companies 2016

    • Twitter: annual revenue 2010-2016, by segment

  • 2. Audience
    • Global social networks ranked by number of users 2017

    • Twitter: number of worldwide users 2014-2020

    • Twitter: regional user distribution 2012-2018

    • Twitter: distribution of U.S. users 2016, by age

  • 3. Use & successful application
    • Average number of weekly brand posts on social media in the U.S. 2015

    • U.S. Millennials: Facebook and Twitter usage reasons 2015

    • Twitter ad visibility according to U.S. Twitter users 2015

    • Twitter ad relevance according to U.S. users 2015

    • Most-followed brands on Twitter 2017

    • Most-followed retailers and consumer merchandise brands on Twitter 2017

    • Most-followed beauty brands on Twitter 2017

    • Most-followed apparel brands on Twitter 2017

  • 4. Effectiveness
    • Business discovery methods on Twitter worldwide 2016

    • Actions taken after discovering businesses on Twitter worldwide 2016

    • Top digital publishers in the U.S. 2017, by audience

    • Most effective social media for influence marketing in the U.S. 2016

    • User interaction with brand posts on social media in the U.S. 2015

    • Effectiveness of B2C social media content marketing tactics in North America 2015

    • Average earnings for Twitter influencer posts 2016, by number of followers

  • 5. Advertising
    • Twitter's advertising revenue worldwide 2014-2018

    • Twitter: global mobile internet advertising revenue 2014-2018

    • U.S. mobile ad revenue share 2016-2019, by company

    • Twitter: share of U.S. social network advertising revenue 2013-2017

    • Twitter: U.S. mobile advertising revenue 2012-2015

    • Twitter: U.S. desktop advertising revenue 2012-2015

    • Quarterly Twitter ad engagement change 2015

    • Leading Twitter ad formats in the U.S. 2013-2014

  • Language: English
  • Released: October 2016
  • Source(s): Statista
More than 7,500
companies
trust
Statista
Recommended studies and dossiers
Show more
Recent studies and dossiers
You may also be interested in...
With Statista, you get straight to the point: analyzing data, rather than searching for it.

Dr. Antonella Mei-Pochtler about Statista Senior Vice President, Boston Consulting Group

Any more questions?

Get in touch with us quickly and easily. We are happy to help!