The graph shows the challenges of social media marketing according to social media professionals in the United States as of October 2014. Harris Poll found that 67 percent of social media professionals thought assessing the effectiveness of social media activities was a challenge.
Challenges of social media marketing in the United States as of October 2014
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Statistics on Influencer marketing in the United States
Overview
7
- Premium Statistic Global influencer marketing value 2016-2022
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- Premium Statistic Influencer marketing spending in the U.S. 2022, by platform
- Premium Statistic Influencer marketing penetration rate in the U.S. 2020-2025
- Premium Statistic Importance of digital media types in marketing in the U.S. 2021
- Premium Statistic New B2B marketing tactics to be used in the U.S. 2022
Budget & costs
5
- Premium Statistic Share of marketing budgets spent on influencer marketing worldwide 2022
- Premium Statistic Change in influencer marketing budgets in the U.S. 2021
- Premium Statistic Average amount paid per influencer marketing post in the U.S. 2021, by gender
- Premium Statistic Average amount paid per influencer marketing post in the U.S. 2021, by ethnicity
- Premium Statistic Influencers who would work with brands for free products in the U.S. 2022
Doing business
6
- Premium Statistic Top ways in which influencers can become more valuable to brands worldwide 2022
- Premium Statistic Influencer marketing expenditure in the U.S. 2019-2024, by platform
- Premium Statistic Goals of influencer marketing in the U.S. 2022
- Premium Statistic Performance of influencer content compared to brand-created content in the U.S. 2021
- Premium Statistic Shoppability functions used in Instagram influencer marketing in the U.S. 2021
- Premium Statistic Usage of shoppability in influencer marketing in the U.S. 2021
Market leaders
8
- Premium Statistic Most mentioned brands on English-language Instagram worldwide 2021
- Premium Statistic Most talked about brands on TikTok worldwide 2021
- Premium Statistic Highest-earning YouTube stars 2021
- Premium Statistic Leading platforms used by marketers for influencer marketing in the U.S. 2020-2025
- Premium Statistic Most talked about brands on Instagram in the U.S. 2021
- Premium Statistic Engagement rate among U.S. influencers on Instagram 2021-2022, by profile size
- Premium Statistic TikTok influencer marketing content types in the U.S. & Canada 2022
- Premium Statistic Fastest growing U.S. TikTok influencers 2021, by new followers
Consumer perspective
8
- Premium Statistic Marketing channels influencing online purchase decisions in the U.S. 2022
- Premium Statistic Main purchase recommendation sources in the U.S. 2022, by generation
- Premium Statistic Consumer reactions to brands incorporating UCG in marketing U.S. 2022
- Premium Statistic Social media activities creating a positive brand perception in the U.S. 2022
- Premium Statistic Social media activities creating a positive brand perception U.S. 2022, by gender
- Premium Statistic Factors driving Gen Z engagement with new brands on social media in the U.S. 2022
- Premium Statistic Ways influencer content impacts brand perception of consumers in the U.S. 2022
- Basic Statistic Consumers following at least one virtual influencer U.S. 2022, by age group
Further related statistics
7
- Effectiveness of social media marketing worldwide 2015
- Survey on usage of social media for marketing activities in Sweden 2017
- Content marketing: social media effectiveness in Australia 2014
- Methods brands use for attracting social media followers worldwide 2015
- Integration of social media into the marketing mix worldwide 2016
- Confidence in accurancy of social media effect measuring worldwide 2014
- Impact of social media influencers on purchasing South Korea 2020
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- Effectiveness of social media marketing worldwide 2015
- Survey on usage of social media for marketing activities in Sweden 2017
- Content marketing: social media effectiveness in Australia 2014
- Methods brands use for attracting social media followers worldwide 2015
- Integration of social media into the marketing mix worldwide 2016
- Confidence in accurancy of social media effect measuring worldwide 2014
- Impact of social media influencers on purchasing South Korea 2020
eMarketer, & Various sources (Hootsuite). (November 13, 2014). Challenges of social media marketing in the United States as of October 2014 [Graph]. In Statista. Retrieved January 31, 2023, from https://www.statista.com/statistics/367879/social-media-challenges/
eMarketer, und Various sources (Hootsuite). "Challenges of social media marketing in the United States as of October 2014." Chart. November 13, 2014. Statista. Accessed January 31, 2023. https://www.statista.com/statistics/367879/social-media-challenges/
eMarketer, Various sources (Hootsuite). (2014). Challenges of social media marketing in the United States as of October 2014. Statista. Statista Inc.. Accessed: January 31, 2023. https://www.statista.com/statistics/367879/social-media-challenges/
eMarketer, and Various sources (Hootsuite). "Challenges of Social Media Marketing in The United States as of October 2014." Statista, Statista Inc., 13 Nov 2014, https://www.statista.com/statistics/367879/social-media-challenges/
eMarketer & Various sources (Hootsuite), Challenges of social media marketing in the United States as of October 2014 Statista, https://www.statista.com/statistics/367879/social-media-challenges/ (last visited January 31, 2023)
Challenges of social media marketing in the United States as of October 2014 [Graph], eMarketer, & Various sources (Hootsuite), November 13, 2014. [Online]. Available: https://www.statista.com/statistics/367879/social-media-challenges/