Social media advertising in Belgium

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Statista Dossier on social media advertising in Belgium

With social media now an important part of people's daily routines in Belgium, can marketers take advantage of these opportunities? This dossier aims to provide an overview of digital advertising, with a large focus on social media, including:
  • Market size;
    How much money is spent on online advertising in the Netherlands?
  • Content marketing;
    How does social media advertising compare to other content marketing methods used in Belgium?
  • Audience;
    Which social media should you target to reach, for example, Gen Z and Millennials?
  • Biggest influencers;
    A look at the most followed and most popular social media accounts from the country. Includes Facebook, Instagram, YouTube, and Twitter.
  • Consumer attitudes;
    Are Belgian consumers open to the idea of social media advertising or influencer marketing? Are campaigns succesfull or not?

Table of contents

  • 1. Market size
    • Digital ad spend in Belgium 2015-2018

    • Digital display ad spend in Belgium 2015-2018

    • Mobile display ad spend in Belgium 2017-2018

    • Online video ad spend in Belgium 2015-2018

    • Active social media users in the Benelux region 2017-2019, by country

  • 2. Content marketing
    • Content marketing methods used in Belgium 2018

    • Social media channels used for content marketing in Belgium 2018

    • Distribution of the content marketing budget in Belgium 2018, by activity

  • 3. Audience
    • Facebook user distribution in Belgium 2020, by age group and gender

    • Facebook Messenger user distribution in Belgium 2020, by age group and gender

    • Instagram user distribution in Belgium 2020, by age group and gender

    • LinkedIn user distribution in Belgium 2020, by age group

    • Social media used to reach generation Z in Belgium 2018

  • 4. Biggest influencers
    • Influencers used to reach generation Z in Belgium 2018

    • Most-liked celebrities on Facebook from Belgium 2020

    • Most popular Belgium-based influencers on Instagram 2019

    • Most subscribed YouTubers from Belgium 2020

    • Revenue from most subscribed YouTubers in Belgium 2020

    • Most-followed celebrities on Twitter from Belgium 2020

  • 5. Consumer attitudes
    • Influence of social media advertising in Flanders (Belgium) 2019

    • Influence of social media advertising in Flanders (Belgium) 2019, by age

    • Effects of influencer marketing in Flanders (Belgium) 2019

    • Success rate of influencer marketing in Flanders (Belgium) 2019, by age

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