Social Networks: TikTok Brand Report (United Kingdom) 2020

Statista Global Consumer Survey

Social Networks: TikTok Brand Report (United Kingdom) 2020 Based on Statista Global Consumer Survey, this brand report provides analyses about users of the video sharing platform TikTok in the social networks market of the United Kingdom.

TikTok was launched for the Chinese market in 2016. It is available to download on both iOS and Android and it is the ninth most used social network in the United Kingdom.

Topics include
  • Customers' demographic profile
  • Customer lifestyle
  • Marketing touchpoints


  • Introduction
  • Key findings

Social Networks
  • Brand usage
  • Brand subjects
  • Frequency
  • Brand endorsement

TikTok Customers' Demographic Profile
  • General demographics
  • Life stages
  • Income
  • Household classification
  • Type of community

TikTok Customers' Lifestyle
  • Attitudes
  • Hobbies & Interests
  • Attitudes towards innovation
  • Life values

TikTok Customers' Marketing Touchpoints
  • Internet usage by device
  • Social media usage
  • Media usage
  • Advertising touchpoints

  • Global Consumer Survey
  • Methodology
  • Authors

  • Language: English
  • Released: May 2020
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