Consumer Insights report
Italy is one of the leading markets of LinkedIn worldwide. As of July 2021, the Southern European country had 15 million LinkedIn users, making it one of the top ten biggest markets of the professional job networking service. It thus comes as no surprise that LinkedIn is one of the top five most used social networks in Italy. The social networking service draws consumers from various demographic profiles, almost all of whom use their smartphones to access the internet.
This report provides in-depth insights about LinkedIn in the Italian social networks market landscape.
Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of February 2024.
Topics include
This report offers the reader a comprehensive overview of LinkedIn users in Italy: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark LinkedIn users in Italy (''brand users'') against Italian social media users in general (''category users''), and the overall Italian onliner, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.
Overview
We provide information on industries, companies, consumers, trends, countries, and politics, covering the latest and most important issues in a condensed format.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)