Facebook

Statistics report about Facebook

Facebook

This report presents insights and statistics on the social network Facebook. It provides an overview of Facebook's global reach as well as statistics on user demographics and usage behavior. Furthermore, this report highlights advertising's role for the social network. For more information on parent company Meta Platforms, please refer to our Meta Platforms report.

Table of contents

Overview

4
  • Premium Statistic Social media: global penetration rate 2024, by region
  • Basic Statistic Social media: active usage penetration in selected countries and territories 2023
  • Premium Statistic Leading social media usage reasons worldwide 2023
  • Basic Statistic Media usage in an online minute 2023

Company data

8
  • Basic Statistic Meta: annual revenue and net income 2007-2023
  • Basic Statistic Meta: annual revenue 2009-2023, by segment
  • Basic Statistic Meta: annual EBIT 2008-2023
  • Basic Statistic Meta annual ad spend 2014-2023
  • Basic Statistic Facebook: average revenue per user 2011-2023, by region
  • Basic Statistic Meta: quarterly federal lobbying expenses 2011-2023
  • Premium Statistic Facebook top executive compensation 2011-2021
  • Basic Statistic Net worth of the richest internet billionaires 2023

Benchmark

13
  • Basic Statistic Global market capitalization of metaverse, Facebook and gaming 2021
  • Basic Statistic Most valuable brands worldwide 2023
  • Basic Statistic Market value of the largest internet companies worldwide 2023
  • Basic Statistic Internet companies ranked by revenue 2017-2023
  • Premium Statistic Revenue growth of leading tech companies 2018-2023
  • Basic Statistic Digital advertising revenue of leading online companies 2012-2022
  • Premium Statistic Biggest revenue source of leading tech companies 2023
  • Premium Statistic Internet companies: research and development expenditure 2023
  • Premium Statistic Workforce of leading global online companies 2014-2023
  • Basic Statistic Global year-on-year social media audience growth 2023
  • Basic Statistic Reach of most popular U.S. smartphone apps 2023
  • Premium Statistic U.S. market share of leading social media websites 2023
  • Basic Statistic ACSI - U.S. customer satisfaction with online platforms 2022-2023

Demographics

7
  • Basic Statistic Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2023
  • Basic Statistic Facebook: number of daily active users worldwide 2011-2023
  • Basic Statistic Facebook: monthly active users in North America 2010-2023
  • Basic Statistic Facebook's monthly active users APAC 2015-2023
  • Basic Statistic Facebook: monthly active users in Europe 2012-2023
  • Basic Statistic Facebook: distribution of global audiences 2023, by gender
  • Basic Statistic Facebook: distribution of global audiences 2023, by age and gender

Usage

7
  • Basic Statistic Global social networks ranked by number of users 2024
  • Basic Statistic Countries with the most Facebook users 2023
  • Basic Statistic Facebook access penetration 2022, by device
  • Basic Statistic Web traffic referrers to Facebook.com 2023
  • Premium Statistic Global Facebook pages fan engagement rate 2023, by type of post
  • Premium Statistic Top web articles shared on Facebook from U.S. and UK publishers 2023
  • Basic Statistic Annual global app downloads of Facebook Messenger 2015-2023

Advertising and marketing

7
  • Premium Statistic Social media platforms used by marketers worldwide 2023
  • Premium Statistic Benefits of social media marketing worldwide 2023
  • Premium Statistic Future use of social media among marketers worldwide 2023, by platform
  • Premium Statistic Social media platforms with highest ROI worldwide 2023
  • Premium Statistic Social media platforms with highest ROI for B2B marketers worldwide 2023
  • Premium Statistic Facebook user engagement of leading U.S. and UK publishers 2023
  • Premium Statistic Facebook ads CTR 2021, by country

Data requests and policy enforcement

9
  • Basic Statistic Global Facebook user data requests from federal agencies & governments 2013-2022
  • Basic Statistic Facebook user data requests from federal agencies & governments H2 2022, by country
  • Basic Statistic Facebook: fake account removal as of Q4 2022
  • Basic Statistic Facebook: adult sexual content removal as of Q3 2023
  • Basic Statistic Facebook: bullying and harassment content actions as of Q3 2023
  • Basic Statistic Facebook: hate speech content removal as of Q3 2023
  • Basic Statistic Facebook: terrorism content removal as of Q3 2023
  • Basic Statistic Facebook: violence and graphic content actions as of Q3 2023
  • Basic Statistic Facebook: content violation appeals as of Q3 2023

Public opinion

8
  • Basic Statistic U.S. adults who have a favorable impression of Facebook 2022
  • Basic Statistic U.S. adults who have a favorable impression of Facebook 2022, by age group
  • Basic Statistic U.S. adults who have a favorable impression of Facebook 2022, by gender
  • Basic Statistic Mark Zuckerberg: popularity in the U.S. 2022, by generation
  • Basic Statistic Reasons why Facebook changed its name to Meta according to U.S. adults 2021
  • Premium Statistic U.S. trust in tech companies with personal data 2021
  • Basic Statistic U.S. internet users who think social media is good or bad for society 2022
  • Basic Statistic U.S. internet users who think social media is good or bad for society 2022, by age

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