Facebook

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Statista dossier on Facebook

This dossier presents insights and statistics on the social network Facebook. It provides an overview of the company's financials, global reach as well as extensive statistics on user demographics and usage behavior. Furthermore, this dossier highlights advertising's role for the social network and also touches upon brand interaction and social gaming.

Table of contents

  • 1. Company Overview
    • Facebook: annual revenue and net income 2007-2016

    • Facebook: annual revenue 2009-2016, by segment

    • Facebook: worldwide quarterly revenue 2011-2016

    • Facebook: worldwide quarterly revenue 2010-2016, by segment

    • Facebook: quarterly net income 2010-2016

    • Most highly compensation executive officers of Facebook 2011-2015

    • Number of Facebook employees 2004-2016

    • Price of selected acquisitions by Facebook 2017

    • Facebook: user data requests from federal agencies and governments H1 2016

    • Facebook: quarterly federal lobbying expenses 2011-2016

    • Social media: revenue of selected companies 2016

  • 2. Reach
    • Facebook: number of monthly active users worldwide 2008-2016

    • Facebook: number of monthly active users in North America 2010-2016

    • Facebook: number of mobile monthly active users worldwide 2009-2016

    • Number of mobile-only monthly active Facebook users 2011-2016

    • Facebook: number of daily active users worldwide 2011-2016

    • Facebook: number of mobile daily active users worldwide 2012-2016

    • United States: number of Facebook users 2015-2021

    • Countries with the most Facebook users as of May 2016

    • Facebook: online reach in the United States 2015-2021

    • Facebook: global penetration rage as of June 2016, by region

    • Most popular global mobile messenger apps 2017

    • Facebook Messenger: number of monthly active users 2014-2016

  • 3. Demographics
    • Facebook: global user age and gender distribution 2017

    • Facebook: distribution of U.S. users 2017, by age and gender

    • Number of U.S. Facebook users 2017, by age

    • Share of U.S. internet users who use Facebook in 2016, by gender

    • Share of U.S. internet users who use Facebook in 2016, by age group

    • Share of U.S. internet users who use Facebook in 2016, by household income

    • Share of U.S. internet users who use Facebook in 2016, by education level

    • Share of U.S. teenagers who use Facebook 2015, by gender

    • Share of U.S. teenagers who use Facebook 2015, by age

  • 4. Usage
    • Facebook access penetration 2017, by device

    • Facebook: most popular user activities 2016

    • Facebook usage frequency in the United States 2016

    • Facebook usage motivations according to global users 2015

    • Second screen: Facebook user activities while watching TV Q2 2015

    • Sporting and media events with the most Facebook interactions in 2014-2016

    • Facebook: most popular game MAU 2016

    • Facebook most popular game DAU 2016

    • U.S. consumer willingness regarding online shopping via messenger 2016

    • Social media usage for brand research among U.S. Facebook users 2016, by age group

  • 5. Advertising
    • Facebook: advertising revenue worldwide 2009-2016

    • Facebook: revenue per user 2011-2016

    • Facebook: average revenue per user 2011-2016, by region

    • Facebook: mobile advertising revenue share 2012-2016

    • Facebook brand post content share 2016

    • Most popular Facebook fan pages 2017

    • Most popular product brands on Facebook 2017

    • Most popular technology brands on Facebook 2017

    • Fan growth of the fastest-growing brands on Facebook 2016

  • Language: English
  • Released: February 2017
  • Source(s): Statista
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