Facebook

The Statista dossier
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Statista dossier about Facebook

This dossier presents insights and statistics on the social network Facebook. It provides an overview of the company's financials, global reach as well as extensive statistics on user demographics and usage behavior. Furthermore, this dossier highlights advertising's role for the social network and also touches upon brand interaction and social gaming.

Table of contents

  • 1. Company overview
    • Facebook: annual revenue and net income 2007-2019

    • Facebook: annual revenue 2009-2019, by segment

    • Facebook: annual EBIT 2008-2019

    • Facebook: worldwide quarterly revenue 2011-2019

    • Facebook: worldwide quarterly revenue 2010-2019, by segment

    • Facebook: quarterly net income 2010-2019

    • Number of Facebook employees 2004-2019

    • Worldwide Facebook marketing expenditure 2010-2019

    • Facebook ad spend 2014-2019

    • Facebook: quarterly federal lobbying expenses 2011-2019

    • Most highly compensation executive officers of Facebook 2011-2018

    • Net worth of the richest internet billionaires 2019

  • 2. Benchmark
    • The 25 most valuable brands worldwide 2020

    • Market value of the largest internet companies worldwide 2019

    • Revenue of global public internet companies 2014-2019

    • Internet companies ranked by revenue 2017-2018

    • Revenue growth of leading tech companies 2018

    • Digital advertising revenue of leading online companies 2012-2019

    • Biggest revenue source of leading tech companies 2019

    • Internet companies: research and development expenditure 2019

    • Workforce of leading global online companies 2014-2019

  • 3. Reach
    • Monthly active users of any Facebook product 2019

    • Daily active users of any Facebook product 2019

    • Facebook: number of monthly active users worldwide 2008-2019

    • Facebook: number of monthly active users in North America 2010-2019

    • Facebook: number of daily active users worldwide 2011-2019

    • Countries with the most Facebook users 2020

    • Most popular global mobile messaging apps 2019

    • Facebook Messenger: number of monthly active users 2014-2017

  • 4. Demographics
    • Facebook: distribution of global audiences 2020, by gender

    • Facebook: distribution of global audiences 2020, by age and gender

    • Facebook user share in the United States 2019, by age and gender

    • Facebook usage reach in the United States 2019, by gender

    • Facebook usage reach in the United States 2019, by age group

    • Facebook usage reach in the United States 2019, by education

    • Share of U.S. teenagers who use Facebook 2018, by gender

    • Share of U.S. teenagers who use Facebook 2018, by age

  • 5. Usage
    • U.S. social media activities 2019, by platform

    • Facebook access penetration 2020, by device

    • Facebook usage frequency in the United States 2019

    • U.S. Facebook usage reasons 2019

    • U.S. weekly social media content posting 2019, by platform

    • Global Facebook pages user engagement rate 2019, by type of post

    • U.S. Facebook usage change over privacy concerns 2018

    • Countries most affected by Cambridge Analytics Facebook scandal 2018

    • Facebook: most popular game MAU 2019

  • 6. Advertising and marketing
    • Global Facebook advertising revenue 2017-2021

    • Facebook: advertising revenue worldwide 2009-2019

    • Facebook: revenue per user 2011-2019

    • Facebook: average revenue per user 2011-2019, by region

    • Facebook: mobile advertising revenue share 2012-2018

    • Number of active advertisers on Facebook 2016-2019

    • Facebook: advertising metrics 2013-2019

    • Facebook user engagement of leading publishers 2019

    • Social video ads CTR worldwide in 2019, by platform and age

    • Top web articles shared on Facebook worldwide 2019

    • Social media platforms used by marketers worldwide 2019

    • Most important social media platforms for marketers worldwide 2019

    • Benefits of social media marketing worldwide 2019

    • Future use of social media among marketers worldwide by platform 2019

  • 7. Data requests and policy enforcement
    • Facebook: user data requests from federal agencies & governments 2013-2019

    • Facebook: user data requests from federal agencies & governments H1 2019, by country

    • Facebook: fake account removal Q4 2017 - Q3 2019

    • Facebook: sexual content removal Q4 2017 - Q3 2019

    • Facebook: bullying and harassment-related content removal Q4 2017 - Q3 2019

    • Facebook: nude minors and sexual exploitation content removal Q3 2018 - Q3 2019

    • Facebook: hate speech-containing content removal Q4 2017 - Q3 2019

    • Facebook: terrorist propaganda content removal Q4 2017 - Q3 2019

    • Facebook: violence and graphic content removal Q4 2017 - Q3 2019

    • Facebook: suicide and self-injury content removal Q2 2019 - Q3 2019

    • Facebook: content violation appeals Q3 2019

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