Monster Beverage Corporation - Statistics & Facts

Monster Beverage is a multinational beverage company specializing in energy drinks, soft drinks and alternative beverages. The company is based in Corona, California, United States and was founded as Hansen’s Juices in 1935. Since 2012, the company has operated under the holding Monster Beverage Corporation. Through its consolidated subsidiaries the firm markets and sells energy drinks such as Monster Energy, Monster Energy Extra Strength, NOS, Full Throttle and Burn. Coffee drinks, soft drinks and energy shakes complete its product portfolio. As of 2017, the company employed over 2,990 employees.

Monster Beverage was rated among the leading beverage companies worldwide in 2017, generating net sales amounting to about 3.4 billion U.S. dollars. The company sells its products primarily to full-service distributors, club stores, drug chains, mass merchandisers, retail grocery and specialty chains, and wholesalers. Monster Beverage's key customers were full service distributors. Those were responsible for over 60 percent of sales in 2017, followed by sales made outside of the United States.

The company’s key focus lies on energy drinks. One of its signature brands, Monster Energy, generated sales amounting to about 1.66 billion U.S. dollars in 2017 and was ranked as the second leading U.S. energy drink brand, following only Red Bull. Based on U.S. dollar sales, the Monster Energy brand had a market share of 15.2 percent in the same year.

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Brand value of Monster brand worldwide

5,470m USD

Main distribution channel of Monster Beverage's sales share worldwide

U.S. full service distributors
Overview
Brand value of Monster brand worldwide 5,470m USD Global market share of Monster's sports/energy drinks 5.9% Volume share of Monster Beverage Co. in the U.S. 2.5%
Company metrics
Main distribution channel of Monster Beverage's sales share worldwide U.S. full service distributors Monster Beverage Co's global operating income 1.2bn USD Number of Monster Beverage employees worldwide 2,991
U.S. sales
Sales of Monster Mutant Super Soda in U.S. convenience stores 42.3m USD Sales volume of Monster energy drinks in the U.S. 433.11m Sales growth of Monster Energy in the U.S. 9.1 Sales of Monster energy drinks in the U.S. 1,117.54m USD
Consumer behavior
Share of Monster energy drink consumers in the U.S. 60% Share of Monster energy drink consumers in the U.S. aged between 18 and 29 years 66% Share of female consumers in the U.S. who prefer Monster brand 28% Share of consumers with Asian ethnicity in the U.S. who prefer Monster brand 24%

Monster Beverage - Important statistics

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The whole topic in one document

Monster Beverage
  • Edited and prepared
  • Download in PPT/PDF format
  • Instant access
  • From $365
View dossier
Overview
Brand value of Monster brand worldwide 5,470m USD Global market share of Monster's sports/energy drinks 5.9% Volume share of Monster Beverage Co. in the U.S. 2.5%
Company metrics
Main distribution channel of Monster Beverage's sales share worldwide U.S. full service distributors Monster Beverage Co's global operating income 1.2bn USD Number of Monster Beverage employees worldwide 2,991
U.S. sales
Sales of Monster Mutant Super Soda in U.S. convenience stores 42.3m USD Sales volume of Monster energy drinks in the U.S. 433.11m Sales growth of Monster Energy in the U.S. 9.1 Sales of Monster energy drinks in the U.S. 1,117.54m USD
Consumer behavior
Share of Monster energy drink consumers in the U.S. 60% Share of Monster energy drink consumers in the U.S. aged between 18 and 29 years 66% Share of female consumers in the U.S. who prefer Monster brand 28% Share of consumers with Asian ethnicity in the U.S. who prefer Monster brand 24%

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