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Monster Beverage Corporation - Statistics & Facts
Monster Beverage is a multinational beverage company specializing in energy drinks, soft drinks and alternative beverages. The company is based in Corona, California, United States and was founded as Hansen’s Juices in 1935. Since 2012, the company has operated under the holding Monster Beverage Corporation. Through its consolidated subsidiaries the firm markets and sells energy drinks such as Monster Energy, Monster Energy Extra Strength, NOS, Full Throttle and Burn. Coffee drinks, soft drinks and energy shakes complete its product portfolio. As of 2016, the company employed over 2,600 employees.
Monster Beverage was rated among the leading beverage companies worldwide in 2015, generating net sales amounting to about 2.72 billion U.S. dollars. The company sells its products primarily to full-service distributors, club stores, drug chains, mass merchandisers, retail grocery and specialty chains, and wholesalers. Monster Beverage's key customers were full service distributors. Those were responsible for over 60 percent of sales in 2015, followed by sales made outside of the United States.
The company’s key focus lies on energy drinks. One of its signature brands, Monster Energy, generated sales amounting to about 1.52 billion U.S. dollars in 2016 and was ranked as the second leading U.S. energy drink brand, following only Red Bull. Based on U.S. dollar sales, the Monster Energy brand had a market share of 14.2 percent in the same year.
Monster Beverage - Important statistics
- 1. Overview
Global beverage market: leading companies 2015, based on net sales- +Brand value of the most valuable soft drink brands worldwide 2016
- +Market share of leading sports/energy drinks companies worldwide 2015
- +Leading U.S. CSD companies 2015, based on volume share
- +Market share of leading CSD companies in the U.S. 2004-2015
- Sales of the leading convenience store product introductions in the U.S. 2015
- 2. Company overview
- +Global net sales of Monster Beverage 2008-2016
- +Global sales share of Monster Beverage by distribution channel 2010-2016
- +Global operating income of Monster Beverage 2008-2016
- +Total workforce of Monster Beverage worldwide 2011-2016
- +Monster Beverage company's market share in the U.S. 2004-2015
- +Monster consumption: consumers of Monster in the U.S. 2016
- 3. Energy drinks
- 4. Consumer behavior
- +Energy drink brands consumed in the U.S. 2016
- +Energy drink brands consumed in the U.S. 2016, by gender
- +Energy drink brands consumed in the U.S. 2016, by age
- +Energy drink brands consumed in the U.S. 2016, by race/ethnicity
- +Preferred energy drink brands among U.S. consumers 2016
- +Preferred energy drink brands among U.S. consumers 2016, by gender
- +Preferred energy drink brands among U.S. consumers 2016, by age
- +Preferred energy drink brands among U.S. consumers 2016, by race/ethnicity
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