Monster Beverage was rated among the leading beverage companies worldwide in 2017, generating net sales amounting to about 3.4 billion U.S. dollars. The company sells its products primarily to full-service distributors, club stores, drug chains, mass merchandisers, retail grocery and specialty chains, and wholesalers. Monster Beverage's key customers were full service distributors. Those were responsible for over 60 percent of sales in 2017, followed by sales made outside of the United States.
The company’s key focus lies on energy drinks. One of its signature brands, Monster Energy, generated sales amounting to about 1.66 billion U.S. dollars in 2017 and was ranked as the second leading U.S. energy drink brand, following only Red Bull. Based on U.S. dollar sales, the Monster Energy brand had a market share of 15.2 percent in the same year.