Fifty-one percent of American consumers purchased only or mostly the same brand of beer when shopping for beer in 2022. Wine had the lowest level of loyalty with only 27 percent of consumers by one or mostly one brand.
Share of consumers that only or mostly purchase the same brand of alcohol in the United States in 2022, by segment
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Provoke Insights. (September 13, 2022). Share of consumers that only or mostly purchase the same brand of alcohol in the United States in 2022, by segment [Graph]. In Statista. Retrieved November 01, 2024, from https://www.statista.com/statistics/1336982/us-alcohol-brand-loyalty-by-segment/
Provoke Insights. "Share of consumers that only or mostly purchase the same brand of alcohol in the United States in 2022, by segment." Chart. September 13, 2022. Statista. Accessed November 01, 2024. https://www.statista.com/statistics/1336982/us-alcohol-brand-loyalty-by-segment/
Provoke Insights. (2022). Share of consumers that only or mostly purchase the same brand of alcohol in the United States in 2022, by segment. Statista. Statista Inc.. Accessed: November 01, 2024. https://www.statista.com/statistics/1336982/us-alcohol-brand-loyalty-by-segment/
Provoke Insights. "Share of Consumers That Only or Mostly Purchase The Same Brand of Alcohol in The United States in 2022, by Segment." Statista, Statista Inc., 13 Sep 2022, https://www.statista.com/statistics/1336982/us-alcohol-brand-loyalty-by-segment/
Provoke Insights, Share of consumers that only or mostly purchase the same brand of alcohol in the United States in 2022, by segment Statista, https://www.statista.com/statistics/1336982/us-alcohol-brand-loyalty-by-segment/ (last visited November 01, 2024)
Share of consumers that only or mostly purchase the same brand of alcohol in the United States in 2022, by segment [Graph], Provoke Insights, September 13, 2022. [Online]. Available: https://www.statista.com/statistics/1336982/us-alcohol-brand-loyalty-by-segment/
