Leading automakers by share of TV ad spend in the U.S. 2023

Published by
Julia Faria,
Apr 19, 2023
In March 2023, Nissan ranked as the leading automaker according to TV advertising spending in the United States. The company had roughly 12 percent of the total automotive TV ad spend. Buick and GMC (a division of General Motors) followed, with shares of 10.7 and 10.3 percent, respectively.

Distribution of automotive TV advertising spending in March 2023, by company

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Release date

April 2023

Region

United States

Survey time period

March 2023

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Automotive advertising in the U.S.Advertising in the United StatesAutomotive industry in the United StatesDigital advertising in the U.S.Display advertising in the U.S.
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