In 2020, General Motors ranked first in terms of advertising spending in the United States, having invested close to 2.22 billion U.S. dollars in promoting its brands in the country. Ford Motors ranked third, with ad spend of 1.82 billion dollars in the same period.
Advertising spending of selected automobile manufacturers in the United States in 2020
(in million U.S. dollars)
The figures include measured-media advertising spending and unmeasured spending. Measured media is based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media.
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Advertising Age. (July 12, 2021). Advertising spending of selected automobile manufacturers in the United States in 2020 (in million U.S. dollars) [Graph]. In Statista. Retrieved January 17, 2022, from https://www.statista.com/statistics/261767/advertising-spending-of-selected-automobile-manufacturers-in-the-us/
Advertising Age. "Advertising spending of selected automobile manufacturers in the United States in 2020 (in million U.S. dollars)." Chart. July 12, 2021. Statista. Accessed January 17, 2022. https://www.statista.com/statistics/261767/advertising-spending-of-selected-automobile-manufacturers-in-the-us/
Advertising Age. (2021). Advertising spending of selected automobile manufacturers in the United States in 2020 (in million U.S. dollars). Statista. Statista Inc.. Accessed: January 17, 2022. https://www.statista.com/statistics/261767/advertising-spending-of-selected-automobile-manufacturers-in-the-us/
Advertising Age. "Advertising Spending of Selected Automobile Manufacturers in The United States in 2020 (in Million U.S. Dollars)." Statista, Statista Inc., 12 Jul 2021, https://www.statista.com/statistics/261767/advertising-spending-of-selected-automobile-manufacturers-in-the-us/
Advertising Age, Advertising spending of selected automobile manufacturers in the United States in 2020 (in million U.S. dollars) Statista, https://www.statista.com/statistics/261767/advertising-spending-of-selected-automobile-manufacturers-in-the-us/ (last visited January 17, 2022)
