The statistic show data on advertising spending of selected automobile manufacturers in the United States in 2017. According to the data provided by the source, the German manufacturing company Volkswagen spent 746 million U.S. dollars on advertising in the U.S. in 2017.
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Advertising spending of selected automobile manufacturers in the U.S. 2017
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Advertising spending of selected automobile manufacturers in the United States in 2017 (in million U.S. dollars)
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The statistic show data on advertising spending of selected automobile manufacturers in the United States in 2017. According to the data provided by the source, the German manufacturing company Volkswagen spent 746 million U.S. dollars on advertising in the U.S. in 2017.
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The statistic show data on advertising spending of selected automobile manufacturers in the United States in 2017. According to the data provided by the source, the German manufacturing company Volkswagen spent 746 million U.S. dollars on advertising in the U.S. in 2017.
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- Release date
- June 2018
- Region
- United States
- Survey time period
- 2017
- Supplementary notes
- The figures include measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
More information
- Region
- United States
- Survey time period
- 2017
- Supplementary notes
- The figures include measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
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Statistics on "Automobile advertising in the U.S."
- Automobile industry overview
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- U.S. motor vehicle and parts manufacturing gross output from 2005 to 2017 (in million U.S. dollars)*Motor vehicle and parts manufacturing gross output in U.S. 2005-2017
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- Toyota Motor Corporation's advertising spending in the United States from 2007 to 2017 (in billion U.S. dollars)Toyota's advertising spending in the U.S. 2007-2017
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Free statistics
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Premium Statistics
- U.S. motor vehicle and parts manufacturing gross output from 2005 to 2017 (in million U.S. dollars)*
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- Toyota Motor Corporation's advertising spending in the United States from 2007 to 2017 (in billion U.S. dollars)
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