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Advertising spending of selected automobile manufacturers in the U.S. 2018
Advertising spending of selected automobile manufacturers in the United States in 2018 (in million U.S. dollars)
by A. Guttmann,
last edited
Sep 25, 2019
In 2018, General Motors ranked first in terms of advertising spending in the United States, having invested close to 3.14 billion U.S. dollars in promoting its brands in the country. Ford Motors ranked second, with ad spend of 2.33 billion dollars in the same period.
Advertising spending of selected automobile manufacturers in the United States in 2018 (in million U.S. dollars)
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by A. Guttmann,
last edited
Sep 25, 2019
In 2018, General Motors ranked first in terms of advertising spending in the United States, having invested close to 3.14 billion U.S. dollars in promoting its brands in the country. Ford Motors ranked second, with ad spend of 2.33 billion dollars in the same period.
- Show sources information
- Show publisher information
- Release date
- June 2019
- Region
- United States
- Survey time period
- 2018
- Supplementary notes
- The figures include measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
Source
- Show sources information
- Show publisher information
- Release date
- June 2019
More information
- Region
- United States
- Survey time period
- 2018
- Supplementary notes
- The figures include measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
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