- Media & Advertising›
- Advertising & Marketing ›
Advertising spending of selected automobile manufacturers in the U.S. 2017
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Advertising spending of selected automobile manufacturers in the U.S. 2017
Advertising spending of selected automobile manufacturers in the United States in 2017 (in million U.S. dollars)
The statistic show data on advertising spending of selected automobile manufacturers in the United States in 2017. According to the data provided by the source, the German manufacturing company Volkswagen spent 746 million U.S. dollars on advertising in the U.S. in 2017.
Advertising spending of selected automobile manufacturers in the United States in 2017 (in million U.S. dollars)
| Spending in million U.S. dollars | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| Spending in million U.S. dollars | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
The statistic show data on advertising spending of selected automobile manufacturers in the United States in 2017. According to the data provided by the source, the German manufacturing company Volkswagen spent 746 million U.S. dollars on advertising in the U.S. in 2017.
Show more- Show sources information
- Show publisher information
- Release date
- June 2018
- Region
- United States
- Survey time period
- 2017
- Supplementary notes
- The figures include measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
Source
- Show sources information
- Show publisher information
- Release date
- June 2018
More information
- Region
- United States
- Survey time period
- 2017
- Supplementary notes
- The figures include measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Automobile advertising in the U.S.
- 83 page/s
- English
- pptx
- Detailed references
Everything On "Automobile advertising in the U.S." in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Other Reports & Dossiers
Statista is a great source of knowledge, and pretty helpful to manage the daily work.Christof Baron
CEO, MindShare Germany
Statistics on "Automobile advertising in the U.S."
- Automobile industry overview
The most important statistics
- Revenue* of the leading automotive manufacturers worldwide in FY 2017 (in billion U.S. dollars)Revenue of the leading car manufacturers worldwide 2017
- Most valuable brands within the automotive sector worldwide as of 2018, by brand value (in billion U.S. dollars)Most valuable automotive brands worldwide by brand value 2018
- U.S. motor vehicle and parts manufacturing gross output from 2005 to 2017 (in million U.S. dollars)*Motor vehicle and parts manufacturing gross output in U.S. 2005-2017
- U.S. car and truck retail sales from 1980 to 2018 (in 1,000 units)Car and truck sales in the United States 1980-2018
- Largest advertisers
The most important statistics
- Advertising spending of selected automobile manufacturers in the United States in 2017 (in million U.S. dollars)Advertising spending of selected automobile manufacturers in the U.S. 2017
- Advertising spending per vehicle sold of selected automobile brands in the United States in 2017 (in U.S. dollars)Ad spend per vehicle sold of selected car brands in the U.S. 2017
- General Motors Company's advertising spending in the United States from 2007 to 2017 (in billion U.S. dollars)General Motors' advertising spending in the U.S. 2007-2017
- Ford Motor Company's advertising spending in the United States from 2007 to 2017 (in billion U.S. dollars)Ford Motor's advertising spending in the U.S. 2007-2017
- Toyota Motor Corporation's advertising spending in the United States from 2007 to 2017 (in billion U.S. dollars)Toyota's advertising spending in the U.S. 2007-2017
- Fiat Chrysler Automobiles advertising spending in the United States from 2012 to 2017 (in billion U.S. dollars)Fiat Chrysler Automobiles: ad spend in the U.S. 2012-2017
- Largest automotive advertisers worldwide in 2015 (in billion U.S. dollars)Largest automotive advertisers worldwide 2015
- Across all media
The most important statistics
- Measured media advertising spending in the United States from 2014 to 2017, by category (in billion U.S. dollars)U.S. measured media ad spend 2014-2017, by category
- Change in advertising spending of the automotive industry sectors in the United States in 2018, by medium Automobile ad spend growth in the U.S. in 2018, by medium
- Advertising spending in the automotive dealers and gas stations industry in the United States from 2010 to 2019 (in million U.S. dollars)U.S. automotive dealers and gas stations ad spend 2010-2019
- Advertising spending in the automotive rental and leasing industry in the United States from 2010 to 2019 (in million U.S. dollars)U.S. automotive rental and leasing ad spend 2010-2019
- Breakdown of U.S. car dealers' advertising spending from 2002 to 2017, by mediumBreakdown of U.S. car dealers' advertising spending 2002-2017, by medium
- Advertising spending per vehicle sold of selected automobile brands in the United States in 2017 (in U.S. dollars)Ad spend per vehicle sold of selected car brands in the U.S. 2017
- U.S. car dealers' average advertising spending in 2017, by medium (in 1,000 U.S. dollars)U.S. car dealers' average ad spend 2017, by medium
- Automotive advertising spending in the United States from 2008 to 2014 (in billion U.S. dollars)Automotive ad spend in the U.S. 2008-2014
- Offline media
The most important statistics
- Leading newspaper advertisers in United States in 2017, by ad spend (in million U.S. dollars)Largest newspaper advertisers in the U.S. 2017
- Leading print magazine advertisers in the United States in 2017, by spending (in million U.S. dollars)Leading print magazine advertisers in the U.S. 2017
- Automotive category TV advertising spending in the United States in 4th quarters of 2014 to 2017 (in million U.S. dollars)Automotive TV ad spend in the U.S. 2014-2017
- Super Bowl automobile manufacturer advertising from 2003 to 2018Super Bowl automobile manufacturer advertising 2003-2018
- Leading radio advertisers in the United States in 2017, by ad spend (in million U.S. dollars)Largest radio advertisers in the U.S. 2017
- Direct response (DR) radio advertising spending in the United States in 4th quarter 2017, by category (in thousand U.S. dollars)Direct response (DR) radio spending in the U.S. 2017, by category
- Leading outdoor advertising categories in the United States in 1st half of 2018, by ad spending (in million U.S. dollars)Leading outdoor advertising categories in the U.S. H1 2018
- Leading automobile related products and brands advertised on TV in the United States in 4th quarter 2018, by number of ad occurrencesMost advertised automobiles on TV in the U.S. in Q4 2018, by ad count
- Online media
The most important statistics
- Digital advertising revenue in the United States from 2015 to 2021, by industry (in million U.S. dollars)Digital Market Outlook: digital ad revenue in the U.S. 2015-2021, by industry
- Distribution of digital advertising spending in the United States as of June 2018, by industryDistribution of U.S. digital ad spend 2018, by industry
- Average digital and mobile video advertising spending according to agencies and marketers in the United States in 2018, by industry (in million U.S. dollars)U.S. agencies and marketers average digital & mobile video ad spend 2018, by industry
- Share of mobile advertising spending in selected app categories worldwide in 1st half 2018, by industryGlobal in-app ad spend share in H1 2018, by app category and vertical
- Distribution of digital video ad views in the United States in 2nd quarter 2018, by advertiser categoryDigital video ad view distribution in the U.S. 2018, by category
- Average clickthrough rate (CTR) in Google AdWords in selected industries in the United States between August 2017 and January 2018, by industryU.S. Google AdWords CTR 2018, by industry
Popular Related Keywords
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Automotive TV ad spend in the U.S. 2016, by company
- Automotive mobile advertising spending in the UK in 2011 and 2012
- Mazda Motor: ad spend in the U.S. 2012-2014
- Car dealers ad spend in the U.S. 2016, by medium
- Local automotive advertising spending in selected markets in California in 2017
- Luxury car brands: ad spend in the U.S. 2013
- Most advertised car brands in the U.S. 2013
- Nissan Motors ad spend on selected brands in the U.S. 2013
- Porsche's advertising spending in the U.S. 2009-Q1 2014
- General Motors: ad spend in Canada 2012-2013
- Ad spend of Nemak 2014-2018
- Auto advertising: distribution of spending in the United Kingdom (UK) 2013, by media
- Ford Motor: advertising spending worldwide 2015-2016
- Chrysler: ad spend in the U.S. 2014-2015
- Jeep: ad spend in the U.S. 2014-2015
- Operating cost of Jiangling Motors in China 2017
- Passenger cars registered in the Pohjois-Savo region by brand in Finland 2017
- Employees of PSA Peugeot Citroën 2014, by type of activity
- Japanese automakers' overseas car production volume 2018, by region
- Passenger cars registered in the Varsinais-Suomi region by brand in Finland 2017
Studies
- Automobile advertising in the U.S.
- Digital advertising in Europe
- Advertising in Europe
- Advertising in Belgium
- Advertising market in the U.S.
- Advertising in the United Kingdom (UK)
- TV advertising in the U.S.
- BRICS advertising
- Advertising in Italy
- Advertising in the Netherlands
- Political advertising in the U.S.
- Advertising in North America
- Contar "Lo Bueno" Cuesta Mucho
- IAB and DDMA Report on Search Advertising
- IAB Report on 2017 Digital Advertising Spend
Statistics on "Automobile advertising in the U.S."
- Revenue* of the leading automotive manufacturers worldwide in FY 2017 (in billion U.S. dollars)
- Most valuable brands within the automotive sector worldwide as of 2018, by brand value (in billion U.S. dollars)
- U.S. motor vehicle and parts manufacturing gross output from 2005 to 2017 (in million U.S. dollars)*
- U.S. car and truck retail sales from 1980 to 2018 (in 1,000 units)
- Advertising spending of selected automobile manufacturers in the United States in 2017 (in million U.S. dollars)
- Advertising spending per vehicle sold of selected automobile brands in the United States in 2017 (in U.S. dollars)
- General Motors Company's advertising spending in the United States from 2007 to 2017 (in billion U.S. dollars)
- Ford Motor Company's advertising spending in the United States from 2007 to 2017 (in billion U.S. dollars)
- Toyota Motor Corporation's advertising spending in the United States from 2007 to 2017 (in billion U.S. dollars)
- Fiat Chrysler Automobiles advertising spending in the United States from 2012 to 2017 (in billion U.S. dollars)
- Largest automotive advertisers worldwide in 2015 (in billion U.S. dollars)
- Measured media advertising spending in the United States from 2014 to 2017, by category (in billion U.S. dollars)
- Change in advertising spending of the automotive industry sectors in the United States in 2018, by medium
- Advertising spending in the automotive dealers and gas stations industry in the United States from 2010 to 2019 (in million U.S. dollars)
- Advertising spending in the automotive rental and leasing industry in the United States from 2010 to 2019 (in million U.S. dollars)
- Breakdown of U.S. car dealers' advertising spending from 2002 to 2017, by medium
- U.S. car dealers' average advertising spending in 2017, by medium (in 1,000 U.S. dollars)
- Automotive advertising spending in the United States from 2008 to 2014 (in billion U.S. dollars)
- Leading newspaper advertisers in United States in 2017, by ad spend (in million U.S. dollars)
- Leading print magazine advertisers in the United States in 2017, by spending (in million U.S. dollars)
- Automotive category TV advertising spending in the United States in 4th quarters of 2014 to 2017 (in million U.S. dollars)
- Super Bowl automobile manufacturer advertising from 2003 to 2018
- Leading radio advertisers in the United States in 2017, by ad spend (in million U.S. dollars)
- Direct response (DR) radio advertising spending in the United States in 4th quarter 2017, by category (in thousand U.S. dollars)
- Leading outdoor advertising categories in the United States in 1st half of 2018, by ad spending (in million U.S. dollars)
- Leading automobile related products and brands advertised on TV in the United States in 4th quarter 2018, by number of ad occurrences
- Average monthly TV advertising spending of selected domestic automotive brands in the United States in 4th quarters of 2016 and 2017 (in 1,000 U.S. dollars)
- Average monthly TV advertising spending of selected Asian automotive brands in the United States in 4th quarters of 2016 and 2017 (in 1,000 U.S. dollars)
- Average monthly TV advertising spending of selected European automotive brands in the United States in 4th quarters of 2016 and 2017 (in 1,000 U.S. dollars)
- Digital advertising revenue in the United States from 2015 to 2021, by industry (in million U.S. dollars)
- Distribution of digital advertising spending in the United States as of June 2018, by industry
- Average digital and mobile video advertising spending according to agencies and marketers in the United States in 2018, by industry (in million U.S. dollars)
- Share of mobile advertising spending in selected app categories worldwide in 1st half 2018, by industry
- Distribution of digital video ad views in the United States in 2nd quarter 2018, by advertiser category
- Average clickthrough rate (CTR) in Google AdWords in selected industries in the United States between August 2017 and January 2018, by industry
- Distribution of automotive TV advertising spending in 1st half 2016, by company
- Automotive mobile advertising spending in the United Kingdom in 2011 and 2012 (in million British pounds)
- Mazda Motor Corporation advertising spending in the United States from 2012 to 2014 (in million U.S. dollars)
- Franchised automotive dealers and dealer associations advertising spending in the United States in 2016, by medium (in million U.S. dollars)
- Local automotive advertising spending in selected markets in California in 2017 (in million U.S. dollars)
- Advertising spending of selected luxury car brands in the United States in 2013 (in million U.S. dollars)
- Most advertised car brands in the United States in 2013, by advertising spending (in million U.S. dollars)
- Nissan Motors advertising spending on selected brands in the United States in 2013 (in million U.S. dollars)
- Porsche's advertising spending in the United States from 2009 to 1st quarter 2014 (in million U.S. dollars)
- General Motors Corporation advertising spending in Canada in 2012 and 2013 (in million Canadian dollars)
- Advertising expenses of Nemak from 2014 to 2018 (in million Mexican pesos)
- Automotive advertising spending in the United Kingdom (UK) in June 2013, by media
- Ford Motor Corporation's advertising spending worldwide from 2015 to 2016 (in billion U.S. dollars)
- Fiat Chrysler Automobiles advertising spending on Chrysler in the United States in 2014 and 2015 (in million U.S. dollars)
- Fiat Chrysler Automobiles advertising spending on Jeep in the United States in 2014 and 2015 (in million U.S. dollars)
- Operating cost of Jiangling Motors (JMC) in China in 2017, by product (in billion yuan)
- Number of registered passenger cars on the road in the Pohjois-Savo region of Finland in 2017*, by brand
- Number of PSA Peugeot Citroën employees on December 31, 2014, by type of activity
- Overseas vehicle production volume of Japan's automotive manufacturers in 2018, by region (in 1,000 units)
- Number of registered passenger cars on the road in the Varsinais-Suomi region of Finland in 2017*, by brand
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.