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Advertising spending of selected automobile manufacturers in the U.S. 2017
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Advertising spending of selected automobile manufacturers in the U.S. 2017
Advertising spending of selected automobile manufacturers in the United States in 2017 (in million U.S. dollars)
by A. Guttmann,
last edited
Aug 3, 2018
The statistic show data on advertising spending of selected automobile manufacturers in the United States in 2017. According to the data provided by the source, the German manufacturing company Volkswagen spent 746 million U.S. dollars on advertising in the U.S. in 2017.
Advertising spending of selected automobile manufacturers in the United States in 2017 (in million U.S. dollars)
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by A. Guttmann,
last edited
Aug 3, 2018
The statistic show data on advertising spending of selected automobile manufacturers in the United States in 2017. According to the data provided by the source, the German manufacturing company Volkswagen spent 746 million U.S. dollars on advertising in the U.S. in 2017.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- June 2018
- Region
- United States
- Survey time period
- 2017
- Supplementary notes
- The figures include measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- June 2018
More information
- Region
- United States
- Survey time period
- 2017
- Supplementary notes
- The figures include measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
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- U.S. motor vehicle and parts manufacturing gross output from 2005 to 2018 (in billion U.S. dollars)Motor vehicle and parts manufacturing gross output in U.S. 2005-2018
- U.S. car and truck retail sales from 1980 to 2018 (in 1,000 units)Car and truck sales in the United States 1980-2018
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- Advertising spending of selected automobile manufacturers in the United States in 2017 (in million U.S. dollars)Advertising spending of selected automobile manufacturers in the U.S. 2017
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Statistics on "Automobile advertising in the U.S."
- Revenue* of the leading automotive manufacturers worldwide in FY 2017 (in billion U.S. dollars)
- Most valuable brands within the automotive sector worldwide as of 2018, by brand value (in billion U.S. dollars)
- U.S. motor vehicle and parts manufacturing gross output from 2005 to 2018 (in billion U.S. dollars)
- U.S. car and truck retail sales from 1980 to 2018 (in 1,000 units)
- Advertising spending of selected automobile manufacturers in the United States in 2017 (in million U.S. dollars)
- Advertising spending per vehicle sold of selected automobile brands in the United States in 2017 (in U.S. dollars)
- General Motors Company's advertising spending in the United States from 2007 to 2017 (in billion U.S. dollars)
- Ford Motor Company's advertising spending in the United States from 2007 to 2017 (in billion U.S. dollars)
- Toyota Motor Corporation's advertising spending in the United States from 2007 to 2017 (in billion U.S. dollars)
- Fiat Chrysler Automobiles advertising spending in the United States from 2012 to 2017 (in billion U.S. dollars)
- Largest automotive advertisers worldwide in 2015 (in billion U.S. dollars)
- Measured media advertising spending in the United States from 2014 to 2017, by category (in billion U.S. dollars)
- Change in advertising spending of the automotive industry sectors in the United States in 2018, by medium
- Advertising spending in the automotive dealers and gas stations industry in the United States from 2010 to 2019 (in million U.S. dollars)
- Advertising spending in the automotive rental and leasing industry in the United States from 2010 to 2019 (in million U.S. dollars)
- Breakdown of U.S. car dealers' advertising spending from 2002 to 2017, by medium
- U.S. car dealers' average advertising spending in 2017, by medium (in 1,000 U.S. dollars)
- Automotive advertising spending in the United States from 2008 to 2014 (in billion U.S. dollars)
- Leading newspaper advertisers in United States in 2017, by ad spend (in million U.S. dollars)
- Leading print magazine advertisers in the United States in 2017, by spending (in million U.S. dollars)
- Automotive category TV advertising spending in the United States in 4th quarters of 2014 to 2017 (in million U.S. dollars)
- Super Bowl automobile manufacturer advertising from 2003 to 2018
- Leading radio advertisers in the United States in 2017, by ad spend (in million U.S. dollars)
- Direct response (DR) radio advertising spending in the United States in 4th quarter 2017, by category (in thousand U.S. dollars)
- Leading outdoor advertising categories in the United States in 2018, by ad spending (in million U.S. dollars)
- Leading automobile related products and brands advertised on TV in the United States in 4th quarter 2018, by number of ad occurrences
- Average monthly TV advertising spending of selected domestic automotive brands in the United States in 4th quarters of 2016 and 2017 (in 1,000 U.S. dollars)
- Average monthly TV advertising spending of selected Asian automotive brands in the United States in 4th quarters of 2016 and 2017 (in 1,000 U.S. dollars)
- Average monthly TV advertising spending of selected European automotive brands in the United States in 4th quarters of 2016 and 2017 (in 1,000 U.S. dollars)
- Digital advertising revenue in the United States from 2015 to 2021, by industry (in million U.S. dollars)
- Distribution of digital advertising spending in the United States as of June 2018, by industry
- Average digital and mobile video advertising spending according to agencies and marketers in the United States in 2018, by industry (in million U.S. dollars)
- Share of mobile advertising spending in selected app categories worldwide in 1st half 2018, by industry
- Distribution of digital video ad views in the United States in 4th quarter 2018, by advertiser category
- Average clickthrough rate (CTR) in Google AdWords in selected industries in the United States between August 2017 and January 2018, by industry
- Distribution of automotive TV advertising spending in 1st half 2016, by company
- Mazda Motor Corporation advertising spending in the United States from 2012 to 2014 (in million U.S. dollars)
- Franchised automotive dealers and dealer associations advertising spending in the United States in 2016, by medium (in million U.S. dollars)
- Automotive mobile advertising spending in the United Kingdom in 2011 and 2012 (in million British pounds)
- Nissan Motors advertising spending on selected brands in the United States in 2013 (in million U.S. dollars)
- Local automotive advertising spending in selected markets in California in 2017 (in million U.S. dollars)
- Porsche's advertising spending in the United States from 2009 to 1st quarter 2014 (in million U.S. dollars)
- Advertising spending of selected luxury car brands in the United States in 2013 (in million U.S. dollars)
- Most advertised car brands in the United States in 2013, by advertising spending (in million U.S. dollars)
- General Motors Corporation advertising spending in Canada in 2012 and 2013 (in million Canadian dollars)
- Advertising expenses of Nemak from 2014 to 2018 (in million Mexican pesos)
- Automotive advertising spending in the United Kingdom (UK) in June 2013, by media
- Honda Motor advertising spending on Honda brand in the United States in 2015 and 2016 (in million U.S. dollars)
- Fiat Chrysler Automobiles advertising spending on selected brands in the United States in 2015 (in million U.S. dollars)
- Toyota Motor Corporation's advertising spending worldwide from 2015 to 2017 (in billion U.S. dollars)
- Number of companies in the automotive industry in Brazil in 2018, by segment
- Number of registered passenger cars on the road in the South Karelia region of Finland in 2018, by brand
- Number of PSA Peugeot Citroën employees on December 31, 2014, by type of activity
- Operating cost of Jiangling Motors (JMC) in China in 2017, by product (in billion yuan)
- Unit sales year-on-year change of assisted-mobility vehicles for persons with disabilities in Japan from fiscal year 2010 to 2018
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