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Advertising spending of selected automobile manufacturers in the United States in 2016 (in million U.S. dollars)

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Advertising spending of selected automobile manufacturers in the U.S. 2016 The statistic show data on advertising spending of selected automobile manufacturers in the United States in 2016. According to the data provided by the source, the German manufacturing company Volkswagen spent 912 million U.S. dollars on advertising in the U.S. in 2016.
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Spending in million U.S. dollars
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Description Source More information
The statistic show data on advertising spending of selected automobile manufacturers in the United States in 2016. According to the data provided by the source, the German manufacturing company Volkswagen spent 912 million U.S. dollars on advertising in the U.S. in 2016.
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Release date
June 2017
Region
United States
Survey time period
2016
Special properties
measured media only
Supplementary notes
The figures include measured-media advertising spending (source: Kantar Media) and unmeasured spending (estimated by Advertising Age). Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.

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