Hulu brand profile in the United States 2022
When it comes to video-on-demand users, brand awareness of Hulu is at 90% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Hulu in the United States?
In total, 44% of U.S. video-on-demand users say they like Hulu. However, in actuality, among the 90% of U.S. respondents who know Hulu, 49% of people like the brand.
What is the usage share of Hulu in the United States?
All in all, 42% of video-on-demand users in the United States use Hulu. That means, of the 90% who know the brand, 47% use them.
How loyal are the users of Hulu?
Around 33% of video-on-demand users in the United States say they are likely to use Hulu again. Set in relation to the 42% usage share of the brand, this means that 79% of their users show loyalty to the brand.
What's the buzz around Hulu in the United States?
In March 2022, about 33% of U.S. video-on-demand users had heard about Hulu in the media, on social media, or in advertising over the past four weeks. Of the 90% who know the brand, that's 37%, meaning at the time of the survey there's some buzz around Hulu in the United States.
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